10 Email Marketing Best Practices To Drive More Results

1. Make it interesting: 

Email marketing is the most excellent tool to communicate with your customer through digital communication. People always appeal to things that look exciting and thrilling. When writing an email for your brand, make sure to make it newsworthy, exclusive, informative, colorful, inviting, interactive, and brand-oriented. Through emails, you can send highly targeted, tightly personalized, and relationship-building messages.

For this, you should know about every single recipient or customer and respect their values and beliefs. Your email should be catchy enough for customers to open your email and reply. Don’t make your email dull and boring that people wouldn’t even open. Analyze or explore all the recipients to see who is interested and who is not, and if they are not affected, then figure out the main reason behind their discontent and try to learn about customers’ insights and their likes and dislikes. 

2. Look for Errors: 

When you write an official email, you have to be sure that it’s all good and free of any error. When you’re an email marketer, you should be aware of all kinds of mistakes that can happen because of you; whether it’s a spelling error, broken link, and inaccurate segments as anything can go wrong. However, you can try to avoid the mistakes by selecting the right template according to your message by clicking on a link, again and again, to make sure it’s not invalid.

Make sure to send a valid email to a specific person or else you’ll end up congratulating a grieving person like shutter fly who send congratulatory newborn email to every single one of their recipient later they had to apologize officially. Make sure to make a list of possible issues and sort them out one by one and respond to those which require a response. 

3. Personalize your emails:

When you own a brand or website or anything, it’s essential to engage with your customers or deal with your recipients through calls, texts, or emails. 

Customers usually admire the gesture when they receive personalized emails. It enlightens consumers about the ‘customer care’ aspect of the brand. Make sure to use the recipient’s name instead of using “to whom it may concern” or “Dear Reader” as it grabs the attention of the reader right away. The good thing is that you don’t have to send all emails with names on it manually, as there are many email marketing apps or tools now, which may help you to send an automated email to all the selected people in your contact list. You can also make your emails look attractive by using emoticons, images, videos, apps, and gifs to deliver your message most attractively.  

4. Get to know your Audience: 

Knowing your customers is a significant thing, you should know about what kind of a person you’re dealing with. You should know about their views, likes, dislikes, and all the insights regarding your brand so you can hold on to them. You should be aware of these things before emailing your audience. It can be a bit challenging to get responses back from your audience, but if you keep up with their likes and dislikes and make your emails creative and attractive, eventually, they will start responding to you or start seeing your emails at least.

To make sure your audience is reading your emails, you can use email tracking tools; they are easier to use and have many benefits: like it can give you insights, you can track when your email was open, where it was opened or how the person reacted to your email. Don’t be formal in your emails as it usually freaks people out.

5. Reward your subscribers: 

Nowadays, nobody has enough time on their hands to check unimportant emails; you have to work a lot harder to capture your audience’s attention. Email is considered a viable communication platform between a customer and its brand. It is a potent tool to build customer loyalty, but first, you have to make sure that the audience is not moving your email to trash without even reading it. For this purpose, various techniques and ways are available to grab your subscriber’s attention and loyalty. You can categorize your consumers according to their purchase patterns and then send them many deals and promotions to keep them excited throughout the email.

The purchase also depends on age, location, and gender of a person so, you can send them deals according to their needs. The most important group of people are those who are consistent in buying the products, so make sure to send them some crucial deals. You can also send strong incentives to inactive audiences to motivate their interest to peek in your product again. 

6. Focus on your primary goal or subject line:

Email marketing is one of the cheapest ways to spread your word. A subject line is essential, and your main goal should be to make sure that your email is opened and read by. Your email should stand out to succeed in capturing your audience’s attention and respond to it. First, and foremost you have to categorize your target audience into those who are interested buyers and those who are not. Keep your subject line short (should not exceed 30-50 characters), catchy, precise and relevant.

Avoid using all the irrelevant lines in your subject, which have nothing to do with your email. Make sure to use action verbs to create excitement and wonder in people that urges them to go through your emails. Avoid using uppercase letters and typos as they immediately make people lose interest in your email. Your subject line should give people an insight into what to expect when they open the email. 

7. Appreciation, promotion, and timings: 

These three things are always fundamental, whether you’re talking about your personal life or business emails. Everybody loves it when their work is appreciated or is under the spotlight. Make sure to send your customers a little token of love and appreciation for the response they’re showing you towards your product. Promoting is your second motto, first being taking care of customer’s values and insights, you can always advertise your brand through email marketing.

Timing is another vital aspect. Find out which day is the best at which most of your customers open their inbox to check for emails from you. Select the day and check the theory if the day is right or not, and if it’s not, then there are six more days to review. Ignore sending your emails on bad timings, suppose if most of the people check their emails in the morning, then ignore sending your email at night. You can observe this record by tracking your emails.

8. The explosion of spams and opt-in: 

Let’s face it; nobody likes spam be it spam emails, spam accounts, or even spam calls or texts. The dark side of using email marketing is your inbox blowing up with spam. Spam is an unwanted, undesirable collection of emails that block our email inbox and is the main reason behind consumer’s annoyance and frustration. Half a billion spam emails are sent to everyone worldwide each day. Email marketers have to create their place in their customer’s hearts instead of being annoying and intrusive. 

Sending your email to those who didn’t sign up for it is spamming and a way to get on their nerves. For this purpose, email marketers have come up with an “opt-in” option or permission-based marketing in which before sending you emails, the sender sends you the confirmation if you agreed with their terms and conditions. The database will get your email address to send you the emails regarding their product or based on your previous likes and dislikes.

9. Useful content in your emails: 

When you are an email marketer, you have to make sure that your content in email is according to your product and not too formal. Make your email as catchy and straightforward as possible as you can if you want people to actually open your email and not just scroll down. Don’t write too long paragraphs. It should be between 50 to 120 characters, try to deliver your message in a small email portion. Use emojis, pictures, and relevant link references, so if they’re interested, they can check out the link too.

You should write content that could be valuable for customers. Write the material which is impactful, funny, engaging, bright, inspiring, and not too dull so your customer will feel obligated to open your email. It should give benefits to the people in any small way, send them emails when something is exciting to share, don’t send them emails daily for the sake of sending emails daily.

10. Test everything and analyze results:

Testing your email is necessary because you don’t want people to think that you can’t send a single good email to them, right? Make sure to check up for certain things like format, layout, subject lines, footer, header, images, and links like if they’re opening or not. You can test different designs and layouts and then later ask for your customers’ feedback as customer values are also important. Test time, too, in which people are most responding or opening your emails and send them on time which you think people are most engaging.

Compare and analyze the results to discover the things which are most liked by your audience and try to set the things according to their needs and likes. Make sure your audience is getting your emails if they are not getting then it would be hard for them to engage with you.