5 Email Popup Examples (& Best Practices) To Explode Your List

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  1. Use a call-to-action

When it comes to email marketing, you want to use a call-to-action. This is the number one thing that will garner you the fast subscriber gain that you seek.

A call-to-action is usually a link or an attractive button upon which your subscribers can click. Of course, the link will redirect them to your website or app which will then allow them to enjoy what you are offering.

However, this works only after a subscriber is a member of your mailing list. Before they join, your call-to-action should be utilised in your popup!

Your newsletter subscription popup should be clear and big enough to include a call-to-action that says something like: Join TODAY and get your FREE e-book!

Anything that you can offer as an incentive for a visitor to become a subscriber. Incentives are not always necessary, but you bet a call-to-action to receive a free incentive is very attractive.

  1. Keep your messages clear and concise

When creating a popup for your website, it is already clear what your goal is. At any rate, your website visitors already know what it is all about.

With that said, it is best to be clear and straightforward about the goal of your popup and not beat around the bush. Don't begin your popup with a long story.

Nobody has got time to read that and this is especially the case when your visitors are already trying to leave anyway.

According to insights provided by In Box Army's study, maintaining clarity in your popup's objective is crucial. A concise explanation of the popup's purpose suffices; there's no need for excessive and irrelevant details. The key is to focus on the main point without delving into lengthy narratives, as excessive content can be tedious and unengaging.

So, the next best course of action is to be as clear and concise as possible and GRAB their attention with an eye-catching call-to-action line.

Just state clearly what incentive you are offering, or alternatively, what THEY can get by joining your mailing list right now. Then, allow only three fields to enter name, email, and country or something else.

Three is the maximum so people don't lose interest quickly.

  1. Use a personalised approach

Okay, so you definitely have heard or read a lot about personalisation in email marketing.

Personalisation is usually used in email newsletters and this is where you see a subscriber’s first or full name being mentioned in an email’s subject line, or in the opening of an email.

But then, if you are at a stage where you are trying to gain new subscribers, how do you personalise your popups? After all, you don’t know anything yet about your visitors. Wrong.

You do know where they are from. If you use geolocation you can easily detect where they are from and you can customise your popup to match the demography of your visitor.

Drawing from the findings presented in the Wisepops study, an effective strategy entails customizing popups based on the source of referral. By utilizing referrer detection technologies such as geolocation, you can determine when a visitor accesses your site from a specific domain. This enables you to adapt and enhance your popups to align with the visitor's context and optimize their experience.

This is great news if you have an incentive that you can offer that can also be customised based on a visitor’s geolocation. You can also customise your welcome popup based on the social media your visitor has come from!

  1. Offer a freebie when somebody decides to subscribe

Visitors to your website are likely to become a subscriber anyway if they really like what you do as a business entity. Sure, these are the most organic method of gaining new subscribers, but this can take time.

If you want to gain more new subscribers in a relatively short amount of time, offer an incentive for joining. The usual popup for a subscription typically includes news or words that tell visitors why it's fun to join your mailing list.

Surely there is a great benefit there and that's good enough. But if you want to level up your game and gain new subscribers faster, freebies and giveaways always win the race.

According to the findings outlined in the report by Getwemail, discounts trigger positive emotions in visitors, prompting them to swiftly provide their email addresses. This leads to a rise in conversions as these visitors transition into potential customers. The impact is not limited to generating leads; it also contributes to a surge in sales.

People love incentives and this gesture also shows your visitors that you appreciate them joining your mailing list. So, if you have a discount code or an e-book, or anything else, really, don't be shy to turn it into an incentive.

  1. An eye-catching design is crucial

Lastly, when trying to turn website visitors into new subscribers, make sure that you grab their attention. They need to be attentive to what words you have to say and what the benefits are for them to join your mailing list.

If you offer a freebie or a discount code as an incentive, you also want that piece of information to get highlighted. With all of that said, it is important that you come up with a popup that is attractive and attention-grabbing.

Of course, depending on the style of your business, you can get creative with ways to make your popups attractive in a way that suits your brand image. Pay careful attention to these details in designing and you will win.

For instance, keep things short and concise, but use bold fonts, and when it comes to the usage of colours, make them make sense.

Hope you enjoy reading "5 Email Popup Examples (& Best Practices) To Explode Your List" :)

How Having A Strong Email List Can Land You Great Sponsorships

The strong email lists are created with a great objective to bring success to the campaign through various dividends. Landing to great sponsorship is one of the biggest successes of the email marketing strategies.

Seeking influential sponsorships is only possible when the email lists are created with a sense of originality and on the basis of the latest updates. There might be other attractive techniques to get a healthy sponsorship for the email marketing campaign yet the lists remain primary objects to be exploited for getting good acquaintance in this field.

At the first step, the addressees are just engaged with nice welcome messages and greetings; on subsequent contacts, they are offered with attractive opportunities; that is how the reputation of an efficient email marketing professional grows amongst the stakeholders.

Inviting the sponsorship is a preliminary step; the onwards steps of keeping them loyal are even trickier and more complex.

The strong lists are those which contain the latest, updated and live email contacts; these lists are frequently reviewed for necessary changes; deletions and additions, therefore, do not possess the inactive or dormant contacts; thus these enhance the delivery as well as the response rates. Strong email lists generally contain the active email addresses especially those who definitely respond to the emails coming from trusted senders, therefore, retaining such strong and most recent lists can give a boost to the sponsorship seeking campaigns.

The sponsoring contact first considers how large the followership of an email, a website or a blog is; and whether it matches their requirements or not; only then they decide whether to sponsor that particular channel or otherwise.

One thing is very important in this regard that artificially increased followership always ends up in an embarrassing and untoward state which can lead to losing the gained sponsorship.

Innovatively organized email list with real and the up-to-date contacts merged with optimizing the content and adding audiovisuals; altogether can be extremely encouraging for getting the increased cliental in terms of sponsorship.

Hope you enjoy reading "How Having A Strong Email List Can Land You Great Sponsorships?" :)

One Tip On How To Grow Your Email List?

Host a Webinar

Are you trying to improve your email list? Have you succeeded? No? Most beginners these days use a simple sidebar form on their website and expect the users to put down their email id there. The result does not match their expectations.

Host a webinar, as it has a high perceived value to the audience. It will help you to gather the email ids of people who are interested in attending the event. This could be a useful tip or a hack that can bring them closer to their purpose.

Sending emails featuring your best products, which are probably the most expensive, is likely to overwhelm the newcomers. It may scare your leads away. Instead, you should give the subscribers something that offers the best results for small challenges. It is also an excellent way to grow your email list by adding up new readers and keeping the existing ones interested.

1 Email Marketing Mistake To Avoid

Creating an email that focuses on the product rather than the customer

Always when you are writing your emails, make sure that they normally focus on the customer and not the product. Many marketers tend to get myopic when it comes to the task and they forget that the most efficient growth comes via a simple, repeatable, service that is perfectly sharable. It is so important that your emails serve your customers by offering them more than what they would have expected or more than what they had paid for.

Create emails that will focus much on the customers showing them how you will serve them. In the end that will enable the customers to see the importance of buying your product. Never focus on your product and forget about your customer. This will not help you in getting a sale. And besides, it can even lead to dropping your sales as your clients will not be interested in the email content and will not read the entire email body.

Best One Email Idea For When You Are Not Sure What To Send

Write a follow-up email

Most of the marketers do the mistake of making these emails repetitive. However, while you compose these follow-up emails rightly, you will find its potentials. You can send this email to the new clients, who have recently subscribed for your emails. You may also follow up the images from one of the latest events.

You have to identify your own goal to write this email. You can re-emphasize your first interaction to hit the readers' memory. It will be easy for you to get a response. Most of the business owners have a question on the right time for sending a follow-up email. It is better to have a gap of three months for catching up the connection. Your new visitor can turn out to be your repeat customer.

A few words (like Tomorrow and Quick in the subject line) will increase the chance of opening your emails.