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The Autoresponder Software - Types And Advantages

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Autoresponder software is a program designed to send automatic replies to the target customers or group at regular intervals. It could be simple acknowledgements or promotional newsletters or follow up messages. When the market is flooded with email marketing, autoresponder is the best way to reach the target group effectively without losing time and money. As the software is customized and pre programmed, personal intervention is not required, thus making it convenient and easy to adopt.

While a simple autoresponder manages your emails by sending mere acknowledgements, complex software would send the product information/ follow up messages to target clients. It would also aid in marketing your products by sending reminders regarding your product or service. On the other hand, an employer can send customized reports to the employees, thus advocating free flow of communication at all levels. Thus, autoresponder software could be used in different ways by different people.

Types of autoresponder software: Depending upon the availability and the requirement, the software can be categorized into three types. They are locally hosted, remote hosted and desktop hosted.

Locally hosted autoresponder software is software installed on the web server. These are programs usually written in scripted languages. Once the program is installed, web browser would be used to run the program. This is useful for those who own web space of their own. Those who have a large and diverse set of clients with a need for various autoresponders this proves beneficial. As you can own the program for life with better customization and upgradation features, this would be a better choice.

Remotely hosted autoresponder is hosted on a different or other’s website. In this, you would be using service provider’s email address to send and receive mails. This is suitable for beginners and those who do not have a multiple subscribers list. These are not very expensive and easy to install and operate. As the services are host-independent, web host’s consent is not required to run or use particular type of services on your website. However, these could prove to be inflexible with little scope for customization as they are not hosted on your website with any access.

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Desktop hosted autoresponders are those inherent on your workstation or desktop. The programs are usually purchased and installed on your desktop. Those with limited clients list, this proves beneficial. However, one disadvantage is, this requires a dedicated desktop with continuous access to internet connection.


The main advantage of an autoresponder software is it takes care of sending and receiving bulk e-mails thus saving time and expenses. This way executives can devote their time on more important tasks.

Quality software could be used to send promotional newsletters to the clients at regular time intervals to promote your product and services. Information about your new products could be sent to the clients.

Enhanced customer relations could be achieved by sending after sales/ feedback seeking messages using autoresponder software.

The in-built tracking system helps in tracking all the clicks made by the viewers and can eventually lead to better and effective promotional campaigns.

Thus, autoresponder definitely goes a long way in promoting your business in all aspects.

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