5 Tips To Selecting The Right Email Marketing Software

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  1. Know your priorities

Knowing that email marketing boasts the highest return on investment, it is a no-brainer that many businesses have decided to take full advantage of this digital marketing trend.

The environment has become more complex now and marketing tools that are intended the assisting email marketing have become abundant.

But then, not all of them are the same, so you surely don't want to land on paying for a tool or software that's too expensive for you. On the flip side, you don't want to be paying for something affordable that doesn't meet your expectations.

To balance this discrepancy, first, you need to know what your mailing priorities look like. What are the main emails that you know you will be sending often?

In accordance with the study documented by Zapier, the choice of an appropriate email marketing application for your business hinges on the specific kind of email you intend to dispatch. Which among these email categories do you anticipate utilizing? To address this variation effectively, it's imperative to understand the nature of your mailing objectives from the outset.

If you are just newsletter-based, then choose a simple tool that caters to that. But if you're going to send out a variety of emails, a more complex tool is also required.

  1. Identify your key needs

And as such, once you get clear about the main types of emails that you are going to send out to your readers, it's time to identify your key needs.

So, for instance, if you are sending out mainly newsletters, then you already know that your key needs include design templates that are easy to manage and tweak. Do you also need a variety of templates or can you handle the design yourself?

If you're going to send out promotional emails, then you know you need a feature for A/B testing; you may also want to consider automated segmentation.

If you're going to send out drip emails, then automation on a variety of segmentations is a crucial part of your software.

You should also identify any needs that involve customer support for an app if you have one that's dedicated to your business. It's small but often overlooked.

  1. Shortlist a variety of apps

When you have identified your most important key needs, you can shortlist a few tools that you know have the basic functions that work for your grand plan.

To really make this work though, if you have the resources, try to build a testing team that will be handling this task of shortlisting apps for your email marketing.

Your testing team should identify all the key features from a tool or software that meet the expectations of what your emails should look like and how they should work, including what metrics you would want to measure.

Then, identify further the weaknesses and strengths of each software until you find that perfect balance between cost and benefits. After all, no single software will be perfectly suitable for all your needs, right?

Referring to the insights from the Digital Ocean study, as you pinpoint your critical requirements, it becomes essential to assess both the strengths and weaknesses of each software option. This evaluation process should continue until you attain a level of contentment with the features that meet your needs. However, it's important to acknowledge that there isn't a one-size-fits-all solution, and no single software will flawlessly cater to all your needs.

So, being strategic and intentional with your choice will boast the best results whilst maintaining a reasonable cost.

  1. Do basic testing with shortlisted apps

Now that you've got a pretty insight into your shortlisted apps, it's time to do some basic testing on each one of them. First of all, you just gather your team and let everyone know that you're about to launch testing.

Drawing from the study highlighted by Notify Visitor, the process of identifying suitable software for your requirements entails crucial steps. These include exploring the range of available choices and delving into user feedback. Subsequently, initiating preliminary tests for each software solution becomes imperative. To commence this process, assemble your team and communicate your intent to initiate testing procedures.

Then, create an email list that consists of all of your team members and send out the test emails to everyone. As for the content of the test emails?

Oh, lorem ipsum and all that basic things will do. Using a dummy email is better because then it's clear to everyone receiving it that it is a test email. Key things to look out for include how the test email looks on desktop and mobile.

As members of your team engage or do not engage with your test email, check how the software displays data for all the categories that you care about and want to see.

  1. Always try out a free plan first

So, as you can see, it is important to do the actual email sending when you are testing. Most tools for email marketing will have this feature and it will be a free plan.

But then, you may think to yourself that you have only tested the software of your liking for such a short time and you still don't know if you want to commit to it for the long haul.

That's totally fine and a lot of people struggle with the same doubts. If that is the case, it is perfectly alright to stick to a free plan for a while until you finally feel that you can commit to the software.

Of course, during the time you're using a free plan, your experiences are going to be limited, but if you need time to make a decision, it's not wrong at all to do so.

Hope you enjoy reading "5 Tips To Selecting The Right Email Marketing Software" :)


What Is A Bad Unsubscribe Rate

With the passage of experience it has been noticed that many emails even with the best content and strategies employed; fail to attain the desired goal and those are rapidly being unsubscribed.

There can be multiple reasons but all the unsubscribe business happens due to a few minor but very common mistakes by email marketing professionals.

Disengaging and disregarding a present up to date lists and concentrating too much on the vanity matrices are the biggest mistakes to call the readers to unsubscribe. An engaged list has a reasonably low unsubscribe rate instead of a disengaged list.

Another mistake on part of email marketers is trying to send diamonds to a farmer; that means sending irrelevant messages to people who have least or no interest in the received emails thus compelling them to immediately unsubscribe; that brings a very bad and undesirable increase in unsubscribe rate.

Sending offensive emails is also carries very bad gestures and keep the unsubscribe rate very high. A person receiving an irrelevant email puts the receiver under an immense thought of insecurity and irrelevance; therefore, only relevant mails should be sent to the recipients.

Another big mistake is: not knowing your customers who they are and what they actually need. Sending mails on frequent intervals can also give a boring and irritating feeling to the subscribers ultimately forcing them to click the unsubscribe button.

Using fake data in the contents or using fake sender IDs or IDs like “admin”, “no-reply”, etc. can also raise the unsubscribe number to the higher side.

Another bad thing is letting the list go stale without persuading it in an active manner; in this case, a subscribes had subscribed your email but soon he had to quit due some reason, after some time when he returns back to the email, he really doesn’t remember what was it related to and why he subscribed it, as a result, an unsubscribe will happen.

Hope you enjoy reading "What Is A Bad Unsubscribe Rate?" :)

One Tip On How To Grow Your Email List?

Create an email signup form on your website/blog

The first place your traffic gets to most of the time is your blog or website, putting in place an email signup form on your blog, or website that will offer you the opportunity to take advantage of your traffic and build your email list.

To achieve results with this proven and simple strategy, ensure you offer value to your visitors on your blog that will make them want to connect with you. Great and engaging content on your lead page is one way to offer value to your visitors, ask them to sign up for more content which they will do if the first one was great. You can also provide them with a special offer on your services, a free eBook, or an impressive demo. With value in place, signing up with their email will be easy for your visitors. Use a combination of sticky floating bars and a lightbox pop up to entice your audience.

1 Email Marketing Mistake To Avoid

Creating extremely long emails

I have seen people spending hours even days creating long emails that consist of many topics, news as well as ideas. Long emails put off the reader as no one would want to spend more than ten minutes reading an email. Such emails might look amazing but they normally end up getting bad results from what the sender had expected. Long emails lower your engagement and consume your time as well as energy.

Always keep your emails simple and short and you have to select a goal before you start writing. This will enable the reader to get the clear intention of the email. Besides, make sure that your email is engaging, as well as being fun to read and the most important thing is that the email should make the reader take a few moments to grasp as well as act. In case you have much things to write about, then you can send short emails more often but do not include everything within a single email.

Best One Email Idea For When You Are Not Sure What To Send

Guide to buy the holiday gifts

Your store or brand deals with various types of gift items. For different purposes, you sell these gift items throughout a year. However, your new customers may get confused while buying the right gift item for their dear ones. You have to take advantage of this issue. Your email content has to include an easy guide for buying the best gift from your store.

The email recipients will surely read the content thoroughly. They will also give more value to the email. However, you have to create different lists for various gifts (like gifts for mothers, husbands, girlfriends, and kids).

Present the tips to pick the right item from your store. You will get the opportunity to mention the name of your products while writing the guide. Rely on this approach to create the email for subscribers. You will have success in your business.