5 Tips For Keeping Your Law Firm’s Newsletter Out of The Spam Trap

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  1. Do not rely on no-reply email addresses

Back in the day, when email marketing was still in its infancy, people didn't have the option to send out automated emails. And as such, we didn't have a no-reply email function.

But in recent years, marketers have gotten more creative and wanted to automate more aspects of their email marketing. No-reply email addresses were born. But did you know what no-reply email addresses could actually hurt your business?

It is because no-reply email addresses do not and cannot receive customer replies and this only increases the chances of your emails getting sent straight to the spam folder instead.

Some email service providers make it a rule that when an email recipient never interacts with an email, not even once, they immediately send future emails from that address to the spam folder.

An article featured in Mailtrap reveals that despite not being intended for spam dissemination, no-reply addresses frequently become the focus of spam filters. This results in their inability to establish one-sided communication with users or customers. In simpler terms, any messages originating from these addresses invariably find themselves relegated to the spam folder, diminishing their efficacy in reaching recipients' primary inboxes.

As you can see, relying on a no-reply email address can only backfire.

  1. Be personal, be human, and be real

After knowing that it is best to actually use a real email, also one dedicated to professional email marketing, it is time to consider creating engaging stories that keep your readers reading.

Yes, you are a law firm and you are a business entity, but also realise that your line of business deals with people and their difficult problems.

Be human in your approach and show your subscribers that your law firm consists of real humans who give a damn what they have to deal with.

Show a little story about the backgrounds of your associates and what they can bring to the table.

Be personal in your approach, be human, be considerate and understanding, but most of all, remember to maintain an air of high-level professionalism. After all, your business is also a highly serious business that just deals with many complicated issues.

  1. Format your emails so they are easy to skim

Since emails from your kind of business require a high degree of professionalism, you want to make your email newsletters appear sleek and easy to read.

This is very important. It's not like you can actually get creative and show off cute pink aesthetics. People would doubt your credibility, right?

So, when thinking about design, go for something sleek, ultra-modern, and bold colours not combining more than three colours, and make sure the letters are all easy to read.

Titles and headers can be bold and should utilise solid sans-serif fonts. Meanwhile, content would be best if it is written in serif fonts for easy skimming.

Remember that most people open their emails on their smartphones and they tend to skim email content while on the go. You don't want to be redundant nor do you want to send out an entire article in your email newsletter.

  1. Do not spam

Although it is understandable that you want to keep in touch with your subscribers all the time, it is actually not a good idea to keep sending them emails every day. Hey, do not spam!

This is not the early 2000s; you are not the only business entity that sends out email newsletters, okay?

Nowadays, most people are subscribed to a ton of other businesses, brands, products and services that are also on the email marketing bandwagon.

With all of that said, when you want to send out an email newsletter, make sure it is intentional. Your emails need to have meaning and weight.

Nutshell CRM Blog reports that frequent marketing emails can often be perceived as spam due to the inundation of recipients' inboxes. When companies excessively send unsolicited promotional content, it can lead to annoyance and a negative perception of the brand. Recipients might consider such emails invasive and irrelevant, eroding trust and engagement.

So, do send out emails reasonably within a time period that isn't too cramped. If you spam, you could get blocked or your subscribers might just easily unsubscribe from you because you are annoying them.

Getting marked as spam is actually the worst that could happen.

  1. Keep your emails brief and to the point

So, now you already have a grasp on how your readers behave. In our modern world today, everything is mobile and around 70% of email subscribers open their emails on their smartphones.

With all of that said, you want to make sure that the emails you send get the points across in an effective way. You want to send out emails that are clear and concise enough without sacrificing meaning and quality.

With that, it’s important that your emails are clear. Words should be clear and strong. Sentences should be brief. Points need to get across within a short period of reading.

HubSpot's research indicates that emails containing 50 words or fewer boast a 58% open rate, while those with 125 words or fewer maintain a 45% open rate. This trend emerges because individuals tend to gravitate towards emails that are concise and effortlessly scannable. Strive to avoid overwhelming a single email with excessive information. Instead, concentrate on a solitary subject to ensure message clarity and enhance engagement.

When you manage to do this, your emails will have a more lasting impact and your readers will remember the points and message of your emails. When it comes to an effective method of email marketing, less is actually always more.

Hope you enjoy reading "5 Tips For Keeping Your Law Firm’s Newsletter Out of The Spam Trap" :)

How To Craft The Perfect Email Call-To-Action

Today’s email inboxes have gone overcrowded with the bombardment of a lot many jumbled emails from many sources and senders; it is a challenging task to keep your email stand out of those thousand emails in this busy environment.

Here, the role of email call to action (CTA) comes in; CTAs, in fact, attract the readers to the content and insists on him opening the email.

Crafting a good email call to action is an uphill task and every part of an email is considered part of CTA, therefore, the content of the email from the subject line to the end email signature everything should be different, unique and stylish.

An attractive subject line can support attracting the recipients to immediately open the emails and perform certain actions as compelled by these CTAs. Email's main content can be started with something really interesting, like a success story.

The interesting images and videos can also be inserted to invite the recipients to click and view the email. The SERP ranking is not only dependent upon the length of an email; the quality of email should be smart enough to compel the readers to do certain actions on your email.

An email should be so beautifully crafted and tailored to connect the recipient with his good memories or interests. There is a confusion that CTAs are just some sentences, words or buttons; those are rather present everywhere right from the beginning till the end of an email.

These buttons or links are just part of the CTA which if used with little sense; can do wonders. While crafting the CTA, its goal must be predefined followed by writing a copy and designing the CTA.

While writing a copy; attractive vocabulary and interesting way of writing should be used for well versed and objective oriented CTAs. The same CTAs are not used in the subsequent emails because it will bring boredom to the readers.

The colors, designs, layout, and words used for CTAs must be chosen very carefully to incorporate the eye-catching and clickable CTAs.

Hope you enjoy reading "How To Craft The Perfect Email Call-To-Action?" :)

One Tip On How To Grow Your Email List?

Run a contest or special offer on social media

With over 1 billion monthly users on Instagram, 250 million businesses, and 2.5 billion monthly users on Facebook, the social media offers an enormous opportunity to grow your email list. Leveraging on the possibilities and the community on social media is crucial to the success of your email list.

One great way to aim for this large pool is to create a contest on social media. Start by getting an excellent graphic that can easily capture the attention of people and match it with an irresistible giveaway; with this in place, go ahead to ask your participants to sign up with their email address.

This method is not only cost-effective. It is a simple and proven way to grow your email list, but it is also vital that you do a sponsored post for your contest if you don't have the needed following on the social media platforms to get the best results with your competition.

1 Email Marketing Mistake To Avoid

Formatting an email with images only

One of the most common mistakes that marketers make is using images as the entire email. As many people tend to use their mobiles in reading their emails, this technique is not mobile optimized. And there are times when mobile users tend to set their mobile phones not to display images so as to lower data usage. But there are times when image links break. Besides, if the email contains only images, sometimes it makes it impossible for the reader to identify what is clickable. And sometimes emails with heavy images might be considered as being spam and might be filtered by spam filters.

Emails that contain many images appear as being giant ads and are treated as spam mails by many email platforms.

Avoid creating emails that consist of images only. It is in your best interest that you create emails that have fewer images and the best text content.

Here Is The One Costly Email Autoresponder Mistake

Not getting a personalized name

You may have been working hard on building a series of fabulous content. Sure, it is important to have a fascinating topic each time you send out your emails to your subscribers. But valuable content alone will not get you far if you are forgetting that touch of personalization matters. And it matters greatly.

Your subscribers are most probably already subscribed to tens if not hundreds of other mailing lists. So you want to stand out in this kind of competitive marketplace. How do you stand out amongst the crowd? By personalizing your autoresponder emails.

Clients are prone to remember your name more than '[email protected]' or '[email protected]', right? Get your own brand's name as the 'From' name or create a virtual personification of your brand's value. Your subscribers will feel more like receiving an email from a friend they know as they receive your newsletter.