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Profit is the main aspect of a business. The growth of a business is directly proportional to the amount of profit made. Businessmen are always looking for new ways to increase their profit margins. Marketing is one of the most sought after approach businessmen tend to follow to increase their profit levels.

Consider a businessman whose business deals with the sales of a certain product. Firstly for people to buy this product they need to have ample knowledge about the product. They have to be told that this product exists in the market. That is why marketing of a product is important. Marketing is basically educating people about the existence and usefulness of a certain product. There are many methods which can be followed for the marketing of a product like giving out pamphlets, setting up ads on TV etc.

Autoresponder marketing is one of the latest approaches for the marketing of a product.

Autoresponder is a web based program which sends emails automatically. Whenever you sign up for a newsletter on a website you usually get a confirmation mail in your email inbox. This is done by using an autoresponder program.

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The initial step in autoresponder marketing is to sign up for an account with an autoresponder service provider. There are many online autoresponder service providers you can register with. Once an account has been made the required email that has to be sent is typed. Once this is done a space is provided on the website where a person can choose to subscribe for the newsletter. This is a very important step as you give full freedom to the prospect to receive the newsletter on their wish.

When an individual visits that website and opts to receive the newsletter they give their email id in the space provided along with their name and other information needed by the website. This email is then added into the websites prospects list. This helps the website to keep track of the prospects that have signed up for their newsletter and update them about the new promotions and products available on their website on a regular basis.

Companies usually add offers and discounts on their product in their newsletters. This ensures that the prospects stay interested in receiving the newsletters.

Even when you purchase something online, the mail that you get confirming that the purchase has been made is with the help of an autoresponder.

One of the main benefits of autoresponder marketing is that you can reach a larger number of people in a short duration of time. Today everyone has easy access to the internet. No one can imagine a world without the internet. Thus making use of the internet to market a product can increase the profit margin to a large extent.

Autoresponder marketing is also one of the cheapest ways to promote a product. It also allows a company to stay in direct contact with the prospect. This contact helps the company to get feedbacks about their product from the prospect.

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