How To Improve Your Search Ranking With Email Marketing?

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Experienced and professional marketers know how to improve the search ranking of their brands through email marketing. But beginners have to learn a lot. So, the question they frequently ask is, how can they improve search ranking using email marketing?

Introduction

Search Engine Optimization and Page Ranking are very important aspects of digital marketing since your website being featured at the top of a search engine result page means more and more people would be directed to the website. There are a lot of well-known ways to improve your website’s search engine ranking and visibility, but you might be surprised to know that email marketing campaigns can affect your ranking too. How can you ensure this influence is a positive one? Let’s find out.

Increase traffic on your website by targeted email marketing

One of the metrics by which the search engine ranking of a website is measured is through the traffic the website has daily, or the number of users that access the website and its resources every day. You can bring your traffic up by making your email marketing campaigns more targeted in their audience, sending emails to only those people who fall in the niche your business serves and would thus be more likely to want to visit your website.

An article from The Market Tailor highlights that customizing your messages for specific audiences can arouse their curiosity and guide them to your website. The inclusion of personalized content and pertinent offers increases the probability of recipients clicking through, ultimately resulting in a rise in website traffic and potential conversions.

On-site engagement increased by attracting the right people with email marketing

There is another benefit of targeting your email marketing approach. Since you’re only reaching out to the people who’d most likely be interested in your service, there’s a higher chance these people would find content on your site more engaging when they’re directed to them by your email campaigns. And since on-site engagement is another search ranking metric, the more you’re able to advertise your website’s content to the interested people, the more time they’ll spend on your site looking it over, and the higher your search ranking score will be.

Use data from successful email campaigns to better your site

You may have already had quite a few successes with regards to your previous email campaigns, showing you what does and doesn’t work when sending emails to a large number of people. You can use this data to improve the content on your site too. Like for example, you may have found a particular subject heading for which an email generated a lot more leads; you could use the same subject heading for a page on your site since it’s more likely that people will click on it. Or perhaps you noticed a particular feature or topic that was very well received as part of an email campaign. Why not feature it on your website to drive more traffic and consequently get a better search ranking?

As per an article featured on LinkedIn by Marketing Campaign Management, the objective is to gain insights into the effectiveness of your previous campaigns by analyzing what succeeded and what didn't, along with the reasons behind these outcomes. You can achieve this by examining your data across various time frames, audience segments, channels, or individual campaigns to pinpoint the factors that played a role in influencing your results.

Encourage social shares of your email marketing content

Though Google doesn’t account for social shares of a webpage in their search ranking calculations, that doesn’t mean social shares have no value towards driving traffic. Social shares increase your webpage’s visibility, and if your content is shared more, a greater number of people will get to know of your service and thus visit your website. Increasing social shares with your email campaigns are pretty easy; just encourage your readers to share your email campaign content. Asking them to spread the word is all you have to do.

According to a report by Emily and Blair, websites typically receive approximately 5% of their total traffic from social media. While this may not be the primary source of traffic, individuals who arrive at your site through social media channels tend to be more inclined to engage with your blog or consider purchasing your services/products compared to those originating from search engines.

Hope you enjoy reading "How To Improve Your Search Ranking With Email Marketing?" :)

One Innovative Email Subject Line Tip

Make an Announcement

Another important tactic is to spread awareness about an offer, a new product, or an event etc. Most of the subject lines announcing feature keywords such as New, Introducing, and Launching.

The idea is that an announcement tells the recipient that there is something new and he/she must have a look. People love to know something new about before most of the people realize it. This is what motivates the recipient to open the email.

Have you experienced that people tend to increase the volume of the TV as soon as they see Breaking News appearing on the new channel?

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Both of the above-mentioned examples contain new as the main keyword and this is what grabs the attention of the recipients. This strategy is a surefire way to achieve from 3% to 7% increase in the open-rate.

1 Way To Build Your Business Online - Proofreader

Maintaining a website requires attention to detail. You absolutely can not spare a spelling mistake, lest you risk looking unprofessional and untrustworthy. That’s why you should get yourself a good proofreader. If you can’t hire an expert, at least get help from online apps that can do a decent job such as Grammarly.

What Are The Ways To Convert More Email Readers Into Buyers

Formal or Informal – Knowing When and Where

This is an interesting topic. We live in an era of over familiarization in society, that is to say, gone are the days we automatically address older people as Mr. and Mrs. or other equally formal tags. Many people are taught from a young age that they are on par with one another. While this may be fine as a chosen way of engaging in the community, it is not always the most effective way to compile an email. Both too much familiarization and in equal part, too much formalization is off-putting to the email recipient.

Again, this comes down to knowing your audience. Try to pick a middle ground, polite, upbeat, with a sprinkling of formality for good measure. Start by imagining that you are writing to someone who is a cousin, but you have not met in a long time, and you do not know altogether well. This will help you identify the right kind of tone for formality. The golden rule is to always be polite in an email, no matter who you are talking too or what the content is about, it is a mistake to write an email in a way that does not collide.

1 Way To Keep Coming Up With Better Blog Post

Discover Ignored Blog Posts

In this instance, you will need to review the posts that you published but were not that popular. Once you have identified these posts, you will then proceed to identify what in particular failed to attract or meet the readers' expectations. One of the ways to do this is by exploring the comments left behind. If any comments highlight what the issue was, then you will have a direct approach by rewriting the post with the changes in mind. However, in an instance where the readers left no relevant comments, then you can try rewriting the topic but with a different approach to your initial one. It is important to note that you have to discover what was wrong with the post initially to avoid republishing the same topic and getting the same results. Additionally, you need to ensure that the problem with the ignored post is something that can be changed or improved. The topic must be a good one for you to be able to salvage it.

Newsletter Content Idea for your Next Email

Maintenance tips/advice

Free material is an opportunity no one passes by, we’ll use this to our advantage by offering maintenance tips/advice to the audience. As previously mentioned, getting the most out of the product increases shelf life and in return makes the customer know its worth. Since most customers don’t fully utilize most products and offerings, a few tips could turn their perspective around!

Learning how to keep your device clean, how to correctly charge it, properly setting it aside for storage, and even how to get the most out of it, are basic yet very effective tips. Common solutions are perhaps the ones most overlooked, so adding a few generous tips regarding a customer’s recent purchase will only add to their positive experience with your brand/business. Lend advice and provide customers with new tips to keep their product in check or perhaps how to get the most out of it.