5 Emails Every Marketer Should Be Sending

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  1. Lead nurturing emails

Are you the type of business that deals with selling stuff that needs time to sell?

Yes, there are things like luxury goods and others that cost a lot of money and buying such things can be considered an investment, or people will feel like making a commitment to make a purchase.

For instance, you could also be selling a plan for a set of beauty treatments or a plan for a weight loss program at the gym.

All of these things mentioned require some degree of warming up for a customer to finally make a purchase or subscribe to a plan. When your business model is like this, a lead-nurturing email campaign is just what you need.

With this, you can get more personal with your clients and can help them feel more catered for through segmenting their varied needs. Lead nurturing email has only one goal: conversion.

  1. Welcome emails

Welcome emails are a great opening. They should be sent to new subscribers. When you are running an email marketing campaign, do consider sending a welcome email.

As outlined in a study published by Campaign Monitor, creating a welcome email for new customers and subscribers offers a clear avenue for achieving positive outcomes. This primary correspondence effectively captures the attention of an invested audience comprising individuals who have authentically displayed interest in your product or service.

A welcome email can also act as a first step towards making a more personal approach towards your subscribers. When your new subscribers get a welcome email, it usually also signals to them of more emails will come in the future.

Say a few welcome words in your welcome email and let your new subscribers know how appreciative their subscription is to you.

On top of just a few words of thanks, you can also design your welcome email to contain essential links and other features. It’s great to get your subscriber started on a webpage you want them to visit.

Your welcome email can also contain ways or methods to contact support (or yourself) in case they have further questions.

  1. Survey emails

Even if your business is new, sending out survey emails is still a good idea, though this is something that you will want to do after gaining some new subscribers.

But if anything, whilst your mailing list is still relatively new, you can gain valuable feedback and ideas that could help your brand, product or service get better in the right direction.

Meanwhile, even if you are a brand that has been around for a while, you can also still send out survey emails to gain valuable feedback about ways you can improve yourself.

When you are considering adding new features, sending out survey emails is great assistance so you know for real what your subscribers want from your offering.

According to insights derived from the study recorded by Sendios, this specific email carries distinct importance. When contemplating the incorporation of new features, deploying survey emails proves to be highly beneficial. Within this framework, you convey to your customers that their opinions are genuinely valued. However, it's recommended to ensure conciseness, as extensive questions often receive less favorable responses.

When making questionnaires, make sure all of your questions are clear and easy to digest and that the survey won't take longer than 5 minutes (if it's possible to do so).

  1. Achievement emails

Achievements emails, also called milestone emails, can celebrate all kinds of things.

These emails are appreciation emails that celebrate an important achievement in the life of your subscribers or an important contribution they have made in their lifecycle as part of your community or mailing list.

For instance, the most common type of milestone email is a birthday email. You already know the gist: you send out an automated email that is personalised to the recipient's name on their birthday.

Another example is an email that celebrates a milestone your brand has achieved thanks to the support and contribution of your subscribers; this is showcasing how much you are grateful for their existence.

Appreciative emails like these examples work to help make your subscribers feel a part of your achievements, too, so it's a great way to maintain a personal relationship. Make sure to use software to make this easier.

  1. Promotional emails

Of course, promotional emails are a marketer's favourite emails to send.

As the name suggests, promotional emails contain information about new deals, new releases, special discounts, limited-time sales or bonuses or discounts, basically, all kinds of attractive promotions.

According to findings outlined in the study published by Adobe Experience Cloud, promotional emails are designed with a central emphasis on spreading the message about your product or service to potential customers. These emails might grant access to exclusive content or unveil forthcoming special events. Among the various types of marketing emails that customers receive, promotional emails stand out as the most prevalent.

These promotions are often also the highlight of your email subscribers' day when they see attractive deals and interesting new releases, so you want to match the email design to invoke that exciting feeling.

Depending on your brand image, you can go casual with your promotional emails or you can go super luxurious and high-class. The most important thing is that the news gets out and many subscribers get a chance to make a purchase.

This will then increase your conversion rate. With that said, have a clear call-to-action button that can easily redirect your subscribers to the page they need to land on to browse the promotional products or services.

Hope you enjoy reading "5 Emails Every Marketer Should Be Sending" :)

What Affects Email Open Rates

Email open rates depend upon the various important factors; which majorly include email sending timing, the identity of the sender, the effectiveness of subject lines, relevance and efficacy of the content, character limit, the urgency of the message, and event triggers.

Forwarding of email also impacts the open rate of the email ultimately leading to increased brand engagement. Timing to send an email is the most impacting factor for its open rate; the email sent out of the routine working hours, hours of sleeping, or weekends will have significantly low open rates.

On the other hand, emails sent within normal working hours possess a reasonably high open-rate. Personalization of email is another factor affecting the open rate; the personalized and accustomed emails will have more chances to open in very less time as compared to the generalized emails.

Attractive and elegant email design and Call-to-action (CTAs) are also major contributors to enhance the email open rates. Another most important thing in this regard is the subject line; the nature and style of the subject line also leave a deep impression upon email open rate.

Emails with proper identification of the sender have a higher open rate than the unknown or unidentified senders.

Email open rate also depends upon the recipients’ address list; the up to date and fresh contact lists possess more chances to get opened instead of the old lists because the old lists go outdated with the passage of time with many deleted, abandoned, irrelevant and unwanted contacts in it.

Optimization of the contents also leaves an impact upon the email open rate; an optimized body of an email has a fairly higher chance to be opened instead of randomly sent unorganized emails.

Inclusion of interesting materials, audio-visuals, graphics and things of the recipients’ interests can magically impact the email open rates.

Consideration of compatibility of email with the devices being used at the receiving end is also an important factor to be kept in mind for an encouraging and positive email open rate.

Hope you enjoy reading "What Affects Email Open Rates?" :)

One Tip On How To Grow Your Email List?

Content upgrade

A content upgrade is a digital bribe explicitly designed for a page. It is a bonus content material that readers or visitors get in exchange for submitting their email addresses. There are more streamlined magnets made to attract more people who are already consuming your content. You must mention the content upgrade within the first few paragraphs of the blog post. It is easy to create content upgrades for growing your email list with the help of online platforms. A robust email listing strategy can be the ultimate way to deepen your relationship with prospective clients. It is a platform to share your stories, goals, and perception.

It is where prospects turn into real money!

An email list is an equivalent of your subscribers, readers of the newsletter, social media following, and so much more. The more you learn about your audience, the better you can cater to their most immediate needs.

1 Email Marketing Mistake To Avoid

Creating emails that consist of a personalization faux pas

I have noticed many emails with basic personalization issues. If you fail to make sure that you get the basics right that is not a good way to go. There is nothing that puts the reader off as seeing a personalization tag within the email. Despite the fact that readers already know that most of the emails are automated, but there is a particular level of trust that gets lost whenever this happens. Make sure that you use a platform that will enable you to send test emails that will enable total personalization rendering so that you will not be able to undergo such a risk.

Before using any email marketing platform, make sure that you test it, and read the reviews. You would not like to undergo such mistakes as you can end up ruining your brand and marketing campaign. Choose a platform that you know will avoid such mistakes.

Best One Email Idea For When You Are Not Sure What To Send

Sending email during the offseason

The seasonal businesses become busy to manage their customers at a particular time of a year. However, at other times, these business owners find a drop in the number of sales. At this time, they do not think of sending emails to potential customers.

However, to prevent the seasonal declination, you must continue sending emails to your subscribers. Persuade the email recipients to rely on your product or service on the coming season. It is the best way of engaging them throughout a year. Thus, constant email delivery is a major task that helps you to get off-season success.

The ice-cream shops, restaurant owners, woolen garment manufacturers have a seasonal business. While you have this type of business, your loyal customers will never forget your brand name, when it is not the busy season. This is also helpful in converting the leads into regular customers.