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If you use any kind of email marketing campaigns to keep in touch with your customers or your prospective customers, then you should seriously be considering using autorespondent software. 

This kind of email marketing is an important part of any marketing campaign. Companies that use autorespondent software have a couple different options.

They can have a hosted arrangement where another company runs the autorespondent software on their server. Or they can have an owned solution where a company buys the autorespondent software and installs it on their own servers.

Unlimited messages

In many cases, any kind of hosted autorespondent software will limit the number of messages that you can send. Any time that you go over the allotted number of messages, you will incur additional fees of some kind.

These can result in a large number of overage charges that can really do a number on your company's budget. If you have your own autorespondent software, then you are not limited by the number of messages that you are allowed to send.

You can tailor your email marketing campaign around your needs, not whatever is set by your autorespondent software hosting company.

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Sent on your schedule

If you have a hosted solution for your autorespondent software, then you know that you may be at the mercy of your hosting company.

While you may be able to post your message whenever you want, if there is a lot of traffic on the system, then they'll get to you when they get to you. There may be some delay in sending your message. 

If you have any kind of time-sensitive email marketing campaign, then this kind of autorespondent software solution will not work for you at all.

But if you own your own autorespondent software set-up, then you can send messages whenever you like, no matter what.

Customized options for your customers

With your own autorespondent software system, you can customize it to meet your customers' needs. You can have it sent HTML or plain text emails. You can send personalized messages and make other changes as needed. 

If you were using a hosted autorespondent software system, then you would be limited in the extent of your customization and you may also need help setting up any changes. 

One-time cash layout

If you buy your own autorespondent software system, then you own it, free and clear. There is only a one-time cash layout instead of paying month after month, year after year. That kind of cost can be crippling to your business after a while.

Plus, you are at the mercy of the hosting company; when they don't want you anymore, you get dumped. So you see, there are some great reasons to spring for your own autorespondent software system.

You can send an unlimited amount of messages on your schedule at your convenience. You can customize your options as far as the setup of your autorespondent software.

And the one-time cash layout can be far more friendly to your budget than the regular monthly expense of a hosted autorespondent software solution.

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