5 Email Marketing Metrics You Need to Know

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Metrics are important as they help people monitor their actions and improve with trends. However, people are still unaware of marketing metrics. Here is the list of 5 email marketing metrics that can help people increase traffic.

Present-day marketing is massively dependent on email marketing. A lot of aspects regarding the emails you send out have to be kept in mind. Among all those important things are the email marketing matrices. These metrics show all the significant numbers that you must know in order to be successful in this type of marketing. As an email marketer, it is your duty to always look at these metrics, to know your present position at the time.

Following are the 5-email marketing metrics:

  1. OPEN RATE:

Open rate is the very first and most essential metrics that you need to compute. As the name suggests, these metrics tell about the number of times your sent email was opened by the subscribers. This, in a way, lets you measure your viewership. These statistics are important as there are tons of emails that do not even get opened. Mostly that happens because of not so catchy subject lines. It is a known fact that readers judge the entire email based on that first line.

As outlined in the Campaign Monitor study, the open rate stands as one of the fundamental and widely adopted metrics in email marketing. It provides a straightforward means of monitoring the percentage of subscribers who access a particular email. Open rates offer valuable insights into subscriber engagement levels and the performance of different subject lines, helping marketers gauge the effectiveness of their email campaigns.

So if your email open rates are low, it means you need to work on your subject lines and use your own name. That will also make you appear more like a person.

With this rate, you can make out several observations like the type of content your audience likes of which are the most successful subject lines. It helps in creating a strategy that leads to an increasing trend in the open rate.

  1. CLICK RATE:

Another important metric is the click rate. This rate lets you know the number of people that clicked on at least one of the links present in the email you sent.

As per the findings shared by Mail Chimp, the click rate is a metric that reveals the percentage of total recipients who engaged by clicking any tracked link within a campaign. When a contact clicks on a link, it signifies their interest in the content, making click rate a valuable measure for assessing the level of engagement.

These links may lead to your website, a particular product of yours, an interesting podcast, a reward coupon, or anything. These links can also be of some other website as long as it is relevant to your reader’s interest. The click rate is important because it increases your reader’s exposure to your other pages and websites.

In order to achieve a higher click rate, place the link in the email in such a way that it is easily noticeable to the subscriber, and is also natural. You can put emphasis on the link by mentioning it more than once. This works for links to podcasts or your posts on other platforms. However, too many mentions can make it annoying and might even mark the email as spam.

  1. BOUNCE RATE:

Unlike the above two metrics, you want to keep these rates at a minimum. In emails, this rate basically shows the number of subscribers that could not receive your email, and those emails "bounce" back to you.

This can be due to various reasons. Mostly it is due to wrong email addresses present in your mailing list. Errors occurring while importing email lists can also be the reason the emails bounce back. However, sometimes it is also because the email address is no longer active, or the recipient has blocked you. This, furthermore, could be the reason for having a low open rate.

Therefore, it is important to check these metrics, too, to find out about the incorrect email addresses. Regularly updating your email list allows you to make sure the contacts are active. You can also acquire a decline in this rate by asking your subscribers for a double subscription, where they verify their emails.

  1. UNSUBSCRIPTION RATE:

Unsubscription rate is also an important metric that you need to be concerned about. It is a natural thing to happen; however, what we can do is keep these numbers as low as possible. Unsubscription rate tells you about the number of people that unsubscribed from your email.

Just like the bounce rate, you need to keep these rates very low. If these rates are increasing, then it is a matter of concern, and you need to find out the reasons behind it.

As highlighted in the study from Inbox Road, unsubscribes denote individuals who have chosen to opt out of your mailing list. While it's natural to have some subscribers unsubscribe over time, analyzing this data provides insights into the relevance of your content to your audience. It's essential to evaluate whether your emails are reaching the appropriate recipients and whether the content aligns with their interests and needs.

Check to see if the emails are reaching the right audience and that the content is related to them. You need to analyze your emails to see where you made the mistake that led to unhappy subscribers. If your unsubscription rate is towards the higher side, then you need to take some immediate action. However, this isn’t always a bad thing. Statistics show that having an unsubscription rate of 0.17% is normal.

  1. SHARING RATE:

The sharing rate is also a type of marketing metric. Under this, find out the number of people that shared your email with the help of social media. Sharing is important as this increases the reach of your email and also shows that the readers liked it enough to forward it. In short, these metrics are a way to know about the popularity of your email. Ideally, you want these rates to be as high as they can be, and if that's not the case, check and see what might be the issue.

Moreover, the more the sharing rate, the more will be the open rate. Therefore, it is necessary to come up with emails that are interesting, informative, and sharing worthy. Another great way of increasing this rate is by encouraging your readers to do so. It doesn’t need to be something fancy, simply include a line like “Share with your friends and spread the word!”

As you can see, these are the five email marketing metrics you need to know and calculate to progress in this competitive world.

Hope you enjoy reading "5 Email Marketing Metrics You Need to Know" :)

One Innovative Email Subject Line Tip

Confirmation of a Transaction or Order processing

In the case of a purchase or a financial transaction, people love to know the updates and there is always a sense of urgency. This is why confirmation emails generate over 65% open-rate. Even though, people know that the email is about the processing of a known transaction or order, they still want to make sure that the details are submitted correctly.

Moreover, people want to save proof of their transactions because they could use it in the case of an unexpected situation, delay or processing failure. The transactional emails contain all the mandatory details so rechecking the details is an obvious tendency and most of us love to reconfirm, it's just human psychology.

This tip is extremely beneficial if you use the email content creatively. It means that you can offer something new, a new product, a suggestion about further purchases or discounts, or anything to encourage the client to visit your website.

1 Way To Build Your Business Online - Google Adsense

Google Adsense allows your website to be advertised on other websites with a similar niche as yours. When you do this you will gain a larger exposure in the circle of people who are interested in your line of business. You can gain revenue by the number of clicks that are made on your ads as well.

What Are The Ways To Convert More Email Readers Into Buyers

Format and Style

Matching an appropriate format and style with the audience is essential, otherwise, you will end up with a bored, or frustrated reader. This is everything from the font that you are using, to the layout of your document. One example of an old style in a layout that is no longer relevant is the indentation the first line of your paragraph. While this was once the widely accepted norm and is still considered an acceptable layout, be careful where you use it as many people view this style as old fashioned and antiquated. Something as small and simple as this can be a turn off for the reader.

It is important to keep up to date with widely used styles and formats. Also, try to keep your audience's attention span in mind. For a younger audience, try to use a more easily readable layout. Many of the younger generations much prefer watching videos to reading through labor-intensive email documents. To capture this audience you have to be a little bit clever, try to chop and change between short sentences and longer making reading both easy and more interesting. To keep it safe go with the consensus, the most professional and widely used format is Arial font.

1 Way To Keep Coming Up With Better Blog Post

Create Tutorials

A great way to have great content is by creating tutorials and guides that are specific and often involve a lot of details. You may divide a single tutorial into several blog posts that will then require your audience to read the blog posts for them to complete a project. However, this will require you to be consistent on the frequency of your posts to prevent your audience from waiting too long and eventually losing interest. The best way to avoid such a situation is by creating the tutorials for them in advance and then publishing them successively. It is important to note that you have to post the relevant tutorials in their correct order. For example, a tutorial on applying for a certain service should start by stating the requirements followed by the initial step of filling in the requirements. This is will be an effective way for you to keep your readers demanding more.

Newsletter Content Idea for your Next Email

Company story

Why a company story? Well, this will show people the motivation for starting your business, how much effort was put into bringing the company to its current standing and why customers should trust you as compared to competitors. This helps in building a connection with your audience, and such motivation/descriptive stories even have a powerful impact on user’s brains according to scientific studies. So going with a story is a sound plan for your next newsletter.

Now on how to transmit your company story in the best way, firstly stay true to your roots and create a story arch that connects the dots. People tend to remember and understand images better than words, so try showcasing your story rather than just plain storytelling. And finally, show them what your brand is truly about. Shine a light on the positive aspects and compel the users to understand the inner workings of your establishment.