- Show your identity clearly
When sending marketing messages through email, it is important to first understand that your email recipients are more likely to skim through the whole thing. On top of that, you are not the only person, brand or company your email recipients are following.
They also get tens of email newsletters from other brands on a daily basis. With all of that said, it is important to always show your brand name or company name (and logo) clearly.
Make sure that the second your email recipient opens your email, your brand identity is visibly clear. Your company name and logo should be bold enough and sit at the top of the email newsletter.
Make sure that your email address also reflects your brand or company name. That way, your email recipients are going to process where the email is coming from and what it’s about within a few microseconds.
According to an article featured on HubSpot, establishing a distinct brand identity within your email communications plays a pivotal role in forging an emotional bond with customers. This connection, in turn, prompts 57% of customers to boost their spending. The use of uniform visuals throughout a brand’s messaging serves to seamlessly unify its identity across various channels, ensuring that individuals can readily identify the company, reinforcing the emotional connection with customers, and driving increased spending.
- Have a clear subject line
Any good email marketer would know the importance of the subject line. After all, this aspect of the email is the first thing your email recipient gets to see. However, the maximum usage of the subject line can often get tricky.
People basically want to grab attention with their email’s subject line. But if the words are unclear, people might be too lazy or uninterested to open the email.
Rather than choosing to be wordy and too bombastic in your approach to the usage of the subject line, choose to be straightforward instead. Use clear words, convey your intention, and be concise.
In essence, your email’s subject line should be able to summarise the content of your email newsletter. Having said that, you need to be clever and creative in coming up with clear and concise wording that can capture the essence or highlight your content.
- Keep your content simple and clean
By now, it should already be clear to you that most people who open their email newsletters do so on their smartphones. When people open your email newsletters, they do so in a hurry and when they are on the go.
With that said, it wouldn’t bode well at all if you were to be poetic or wordy with your email content. And as such, it is best practice to keep your content brief and straightforward. Use simple sentences.
As highlighted in The Point Stallion Cognitive’s report, concise messages have the advantage of effortless consumption on mobile screens, minimizing the need for excessive scrolling, swiftly delivering the message, and maintaining the reader’s engagement. Besides, in today’s digital world, people are bombarded with information from all sides. They have less time than ever to read long, rambling emails. If you want your email to be read, you need to keep it short and to the point.
Short sentences that are written in an active form are the best for this purpose.
And so, whatever content or message you have in your email newsletter, just get straight to the point and utilise a call to action so your email readers know right away what you want them to do after receiving your message.
It wouldn’t do to beat around the bushes when it comes to email marketing.
- Always use a professional tone in your language
Although we have stated that it is important to be clear and straightforward in your emails, this doesn’t mean rudeness is acceptable. Rudeness is NEVER acceptable in any business situation.
You have got to finesse your way into charming your audience especially when your goal is to make them do what you want them to do, or buy what you are selling them, right?
Remember that business requires charm and, in this case, email marketing is meant to be more personal. But even a personal relationship, when it is business, still requires a delicate touch and so, polite language is still preferred.
Indeed’s report underscores that the tone of an email serves as a reflection of the writer’s sentiments towards the reader or their stance on a given subject. Adaptability in tone and language is essential to align with your specific objective and meet the expectations of your audience. For instance, when composing a sales email, it is advisable to employ a tone that is positive, confident, and persuasive while steering clear of negativity, passivity, or ambiguity in your language, ensuring your message effectively resonates with your intended purpose and audience.
You can be friendly and use trendy words that are popular with even the young audience, but politeness still needs to be maintained.
A good brand will always put credibility and professionalism at the forefront, so don’t abandon your level of politeness even when you’re brief.
- Create a masterful signature
Lastly, a good email newsletter should have a clear signature at the end of it. Basically, you need to sign off the email newsletter with your name or position so that it’s clear who the message has come from.
You’re reiterating where this message is coming from so the information gets embedded in the minds of your readers. Having a good and clear signature is especially important for those of you who send very formal emails or even email newsletters.
With that said, some key elements that need to be present in your email signature definitely include your name; perhaps your position within your company; contact info like the number you can be reached at; your extension if you use that within the company; and then company address.
These are some of the basics and you can add more if it suits your style; maybe add a social media button? Up to you.
Hope you enjoy reading “The 5 Ultimate List Of Email Do’s” 🙂
Five Email Etiquette Best Practices
Introduction
Email has become one of the most popular forms of communication and has become an essential part of business and professional life. In order to ensure that communication is effective, it is important to follow some basic principles of email etiquette. This paper will discuss five best practices for email etiquette, including using an appropriate subject line, formatting emails appropriately, using professional language, being mindful of the recipient’s time, and proofreading emails.
Using an Appropriate Subject Line
One of the most important aspects of email etiquette is using an appropriate subject line. An appropriate subject line should be descriptive and concise, and should give the recipient an idea of what the email is about. In addition, it should be specific enough to help the recipient identify the email from among the many other emails they receive.
Formatting Emails Appropriately
Another important aspect of email etiquette is formatting emails appropriately. This includes using a professional font, using short paragraphs, and keeping the email brief. It is also important to avoid using gimmicky fonts, emojis, or other types of graphics. Additionally, it is important to avoid using all capital letters, as this can be seen as shouting.
Using Professional Language
It is important to use professional language when sending emails. This includes avoiding slang and using correct grammar and punctuation. In addition, it is important to avoid using emoticons or other types of symbols, as this can be seen as unprofessional.
Being Mindful of the Recipient’s Time
When sending emails, it is important to be mindful of the recipient’s time. This means that emails should be brief and to the point, and should not include unnecessary details. Additionally, it is important to keep the recipient’s needs in mind and to avoid sending emails that are not relevant to their work.
Proofreading Emails
Finally, it is important to proofread emails before they are sent. This includes checking for spelling and grammar mistakes, as well as ensuring that the email is clear and concise. Additionally, it is important to check that the recipient’s name is spelled correctly and that the email is addressed to the right person.
Conclusion
In conclusion, following proper email etiquette is essential for effective communication. This includes using an appropriate subject line, formatting emails appropriately, using professional language, being mindful of the recipient’s time, and proofreading emails. By following these best practices, one can ensure that emails are professional and effective.
