AutoResponders/Email Marketing Tools Reviews – The Ultimate Buyer’s Guide

 

Benefits Of Using A Top Autoresponder

Autoresponders are of great utility to the execution of various business functions by virtue of their automatic characteristic. Hence they confer the following benefits to businesses.

  1. Converting visitors into subscribers. Autoresponders play the critical function of initiating communication with guests to a website without demanding the availability of the business owner. Through their marketing features, autoresponders that are designed for these functions automatically advance offers to visitors to a website through which they may be required to register their names and addresses in order to become privy to free information and access relevant reports.
  2. Creating lasting relationships with clients and subscribers. The auto-messaging tools in autoresponders enable businesses to periodically interact with their subscribers by transmitting automatic messages on scheduled timelines. Through these features, these businesses can control the frequency with which they relay communications to subscribers; just frequent enough to foster a unique bond between the businesses and their prospective customers.
  3. Automating advertising functions while saving on human resources. The utility of autoresponders as marketing tools have saved businesses the costs of recruiting human resource to undertake recurrent marketing activities. Through autoresponders, businesses are able to automatically deliver marketing emails to their target customer segments without having to hire individuals to undertake such recurring tasks.
  4. Offering immediate passive follow-up on inquiries. Autoresponders make it easier for large businesses, with wider bases of prospects and limited human resources to guarantee immediate follow up of inquiries through automated responses. This feature eliminates any chances that the business will miss out on inquiries made by one prospect because they were attending to another.
  5. Directing subscribers to relevant information sources. Autoresponders are effective tools for directing prospective customers to information sources that are relevant available in addresses not apparent to the prospects. Hence generating traffic in these addresses.

1. http://www.getresponse.com/

#1 Top AutoResponder: GetResponse

Get Response is a fully customisable marketing software platform that can automatically create amazing marketing templates for all your e-commerce needs. It’s alright if you don’t know how to code, Get Response has got your back. You can now easily create content, drive traffic to your website, and in turn boost sales. All with the help of Get Response which can also help you set up email auto responders and landing pages that contain effective marketing tools and strategies right from the get go.

Features

Email marketing let’s you choose a template that beat suits your style and business image, and emails are sent at the right timing. Autofunnel helps you to easily gather traffic and convert all the data into an awesome landing page. This way you know what emails to send to which customer.

Sales page that is focused on converting visitors into buyers. With a smart landing and sales pages you can easily turn first-time buyers into long-term fan. Get Response is the first e-commerce solution that integrates Webinars into its system. With quality webinars you can become a leader in your industry and get more engagement and sales. Get Response can be fully integrated with your favourite social media platforms, as well as e-commerce websites.

Pros

  • Graduated pricing: Unlike many services with high beginner prices, Getresponse offers its products to all classes of customers. Including beginners who will presumably be on a tight budget.
  • Ability to import mailing list: Getresponse gives you the ability to import contacts from different sources. Including spreadsheets, pdfs, docs, and web forms.
  • Ability to grow a mailing list
  • Split testing functionality: Not sure which path to take? Getresponse allows you to experiment with different ideas to see which one works for your marketing campaign.
  • Fairly competitive pricing
  • Amazing customer support whenever a problem should occur. They also provide assistance for a demo when you need customized pricing for your growing enterprise.
  • Discounts at a large amount available for when you pay upfront for a bigger size of the package.
  • There is a 30-day free trial.
  • A wide selection of templates and themes for easy newsletter-making.

Cons

  • You’ll likely spend more money as your email list grows.
  • The user interface needs working on as many competitors do better than Getresponse.
  • More suitable for small businesses in terms of the value given. If you have more than 100,000 subscribers there are other providers that can offer more competitive prices with even better services.
  • The small number of template designs to choose from (although they are high quality).

 

Click Here To Visit GetResponse Site

GetResponse Summary
User Rating 9.9
Effectiveness 4.8 / 5
Ease of use 4.7 / 5
Designs and templates 5 / 5
Reputation Excellent
Customer Support Outstanding
Free Bonuses Yes
Overall Rating 9.9

2. http://www.aweber.com/

#2 Top AutoResponder: Aweber

More than 1,000,000 satisfied customers have trusted their marketing tools to AWeber. With simple tools that are easy to understand AWeber is the top user-friendly marketing software on the market.
You can easily create thousands of effective and powerful email to send to your audience. AWeber offers many high quality pre-built templates which you can choose to fit your brand image.

Features

Sign-up forms let your audience or new visitors to your website to sign up for your mail newsletter. The design is eye-catching, effective, and then you can start sending them auto-responders. Automate email marketing. Your emails can be automated to suit the behaviours of each of your audience. With AWeber you can send them the right email at the right time.

Although Aweber lets you create amazing email marketing strategies with simple tools, it also offers powerful analytics for your sales performance. Aweber comes with a mobile app for when you need to take care of business when you’re away from your desktop. Top-class email deliverability by AWeber makes sure that your emails arrive at everyone’s inbox instead of spam folder. AWeber website and mobile app are easy to navigate and use for all your e-commerce needs.

Pros

  • Moderate beginner fees: while you may find the fees on Aweber a little bit high, the price isn’t so high enough to scare beginners and professionals away. It’s just an ok price.
  • Discount for long term subscribers: Aweber offers up to 14 percent off if you show your interest to stay with them for a long time by subscribing to their yearly plan.
  • Great autoresponder feature: Aweber offers split testing and it works just as expected.
  • Responsive email designs
  • Landing page builder: landing page builder on Aweber is a great feature. It also comes with different templates which make it easy to set it up within a short time.
  • Seamless integration with third-party apps.
  • The customer support is amazing and they handle your issues quickly and effectively.
  • Very popular email marketing service provider that has many satisfied customers.
  • You can try this product and the services for 30 days free of charge.
  • The customer support can offer you a customised quotation for a subscriber’s list of over 25,000 people.
  • Many attractive discount schemes for when you pay for long-term service.
  • All full services are available for all pricing plans.

Cons

  • You can find cheaper options with similar features (if not better than that of Aweber).
  • Landing pages don’t have split testing functionality.
  • Some people find their ‘questioning’ on data collection to be a burden.
  • Although the template library is huge, not all of the designs look sophisticated.

 

Click Here To Visit Aweber Site

Aweber Summary
User Rating 9.8
Effectiveness 4.6 / 5
Ease of use 4.4 / 5
Designs and templates 4.6 / 5
Reputation Excellent
Customer Support Excellent
Free Bonuses No
Overall Rating 9.8

3. https://www.mailchimp.com/

#3 Top AutoResponder: Mailchimp

If you are looking for a marketing software that you and your audience will love, Mailchimp is the platform to go. It’s easy to fall in love with Mailchimp because of how sleek and polished the tool’s deliverance is. And in the same way, you can do the same for your own product or brand.

Features

Mailchimp definitely has one of the most professional designs and templates on the market. You can easily create an elegant design with easy-to-use tools. For those of you who are about to launch your own startup, Mailchimp can get you started ahead by garnering user feedback. User feedback is useful for automated email marketing that is on-point with every audience behaviour.

Then, you can easily generate e-commerce insight based on the data that you have accumulated. Mailchimp makes it straightforward to make strategic calculation to effectively gauge your email performance. Mailchimp helps you to get to know your audience base, what they like and how they interact with your contents.

As you understand your audience, Mailchimp assists you further with integrated campaigns to boost engagement and sales. You can build a good and long term relationship with your subscribers with the help of Mailchimp.

Pros

  • Message scheduling feature: Ability to set messages to send at a later time is a feature worth having if you’re having clients from different demographics. It lets you send them the right message at the right time.
  • Good analytics: Analytics offered on Mailchimp helps a lot in sieving the “wheat from the chaff” in your contact list and makes you focus on your prospective customers.
  • Facebook and Instagram ad integration
  • Custom Landing page builders
  • Easy creation of contact list
  • Easily customizable templates
  • Very popular email marketing solution that can be used by many small to medium businesses.
  • The pricing is very reasonable even for beginner businesses. They even have a free account which small businesses can take advantage of.
  • They offer plans for even very small numbers of subscribers, so this is a great place to start when you want to access their full service.
  • The free plan is very decent that it’s not going to make you send embarrassing newsletters. Designs are pretty good and professional.

Cons

  • It has not intuitive user interface which might make you have a little hard time as a beginner.
  • It has no iPhone app
  • May require a ton of effort to create a personalised professional looking website or newsletter.
  • Options for email automation are very limited.
  • May turn high-cost as your business grows.

 

Click Here To Visit Mailchimp Site

Mailchimp Summary�
User Rating 9.6
Effectiveness 4.5 / 5
Ease of use 4.2 / 5
Designs and templates 4.4 / 5�
Reputation Excellent
Customer Support Excellent
Free Bonuses No
Overall Rating 9.7

4. https://www.mailerlite.com/

#4 Top AutoResponder: Mailerlite

With over 650,000 happy customers, you know you have arrived at the right email marketing platform. MailerLite is a simple yet powerful tool that works progressively in comparison to other competitors.
The platform even offers you a free plan, forever; unless you decide to upgrade. Which you will want to when your number of subscribers have grown double, triple, and so on.

Features

Create awesome landing pages that keep growing your subscriber base. With a landing page that sells, you will also get a high conversion rate. MailerLite let’s you create smart email campaigns in simple steps. It is also easy to maintain your leads and campaign in an automated way.

MailerLite helps you to keep track of subscriber behaviour so you can easily segment and target different groups of audience. The smart segmentation and automation allows different customers to receive just the right email that will be attractive to them.

Smart pop-ups on your website also allows for a higher engagement rate on your website. This will either garner you more email list or even sales. One unique advantage of using MailerLite is the Survey tool that already comes with the platform. 24/7 support system by MailerLite ensures that you are always taken care of when ever a problem should occur.

Pros

  • Easy to use: Mailerlite offers an easy to understand user interface for beginners and professionals alike. Its simplistic appearance makes it worth a try.
  • Free to use if you have less than 1000 contacts: While other autoresponders offer free trials for up to 30 days, you can try Mailerlite for as long as you want. But bear in mind that it’s only for customers with no more than 1000 contacts.
  • Free landing page editor on your website: Yes, despite the low price you’ll still get a free landing page editor with custom features.
  • Suitable for small businesses who want to have a try-our at an email autoresponder service.
  • Great learning tool because of the simple interface.
  • Suitable for beginner bloggers who are just starting out to gain subscribers.

Cons

  • Lack of advanced automation
  • No split testing
  • Poor analytic features.
  • Only suitable for beginners who want to try out email marketing services. If you want to go big you should really go with other services that provide a more sophisticated variety of tools.
  • Lacking spam testing so there is no sense of added security when using this email autoresponder service.
  • Lacking design testing to give out a preview.
  • Lacking comprehensive reporting that is needed for business analysis.

 

Click Here To Visit Mailerlite Site

Mailerlite Summary
User Rating 9.3
ffectiveness 4.1 / 5
Ease of use 4.1 / 5
Designs and templates 4.1 / 5�
Reputation Excellent
Customer Support Excellent
Free Bonuses No
Overall Rating 9.5

5. https://www.activecampaign.com/

#5 Top AutoResponder: Active Campaign

Having been featured in Forbes, Chicago Tribune, and Inc magazines, you can be certain that Active Campaign is the trusted platform to take care of all your email marketing strategies. It won’t require you complicated steps to create mesmerising newsletters that simply get the message across. Functionality and efficacy are two of Active Campaign‘s strongest points. You can start a free trial and explore all of the benefits now.

Features

Get personal. Personalise your email marketing and send just the right newsletter to the right group of subscribers. With segmentations based on subscriber behaviour you can guarantee that your contents will always be relevant. Active Campaign has a powerful CRM which maintains your subscriber info in check. The data which you have compiled can be used as a tool to generate even more relevant contents and calls to action.

The smart CRM can generate even bigger sales after you automate the responses according to what buyers have bought from your site. Email automation also saves a lot on your time by creating ruled automations that effectively run depending on how subscribers behave and what they like.
Active Campaign offers so much more than just simplified yet powerful email marketing tools. They provide 1-on-1 training and customer support. Also, new features are continually being added, such as site tracking, migration services, and more.

Pros

  • Great competitive pricing: While ActiveCampaign doesn’t offer free service as Mailerlite does, it’s nevertheless competitive with its prices.
  • Good automation feature: if you’re talking automation, then Active Campaign got it where it counts. Its automation tool is powerful and easy to use.
  • Great analytics and reporting: Analytics saves you from headaches and makes you understand what works and what doesn’t. Active Campaign got it right with its autoresponder service.
  • The high rate of message delivery: Less spam and more inbox landing is one area where Active Campaign shines and it’s a reason why many love it.
  • Free migrations from competing solutions: Just in case you’ve made up your mind to switch from other AR services to ActiveCampaign, then you can do this at no extra cost.
  • Powerful tools and services that will definitely get you where you want to be in terms of business expansion.
  • Great for multi-channel marketing strategy.
  • The CRM functions enable you to make quick marketing, promotions, and sales decisions.

Cons

  • Not intuitive to use: This is due to the many features it has. While having many tools on an autoresponder is great, that could confuse beginners who are just getting started with it. But you can get used to it over time.
  • Not suitable for beginners. This tool offers a great variety of automation that can only benefit serious businesses that have a strong vision to go big.
  • Can be very expensive if you just want to have a try-out.
  • You may need a team of professionals to get the most out of their services because this product is not simple to use at all.

 

Click Here To Visit Active Campaign Site

Active Campaign Summary�
User Rating 9.1
Effectiveness 3.9 / 5
Ease of use 3.7 / 5
Designs and templates 3.4 / 5�
Reputation Very Good
Customer Support Very Good
Free Bonuses No
Overall Rating 9.2

Why You Should Trust Us?

Hello dear readers, I suppose now that you are here and have gone through all of our recommendations and top reviews for autoresponders, you are stuck thinking about what to do next whether to go with our suggestions or not. My friend, you clearly are having a hard time trusting us and that is okay because there are a dozen sites on the internet that are highly unreliable. Continue to read it till the end as we make you believe how we are not any other sheep in the herd. I’m convinced you will be able to trust us by the end of it so stay with us.

We have an experience of more than five years of excellence. We have great expertise in product research and analysis. We are confident in the quality of our work and we stand by our word. There’s a whole process incorporating different stages each catered by a different set of teams to analyze and research about the finest products of all and don’t stop until we find them. We’ve different sets of professionals on board that cater to different sets of needs based on their expertise.

Our whole team is determined to find the best autoresponders for you from a huge pile of others. We believe our loyal readers are our family so we do what we have to do to find the best of all for you; our family.

We want our readers to stop by here in the hour of need and find exactly what they are looking for and completely rely on us for that. We strive to find the autoresponders having the best of all features that any man would want with a user-friendly interface.


How We Picked and Tested?

That was a brief introduction about who we are and now to give you a more detailed insight on how we finally got our hands on the finest autoresponders, equipped with the best features, we will be taking you on the course of the different stages of the whole process.

The whole process of finding the right products from a dozen others is never an easy task to do. But we have developed efficient and systematic product research and analysis methodology to get our hands on the best autoresponders that the market has to offer across the globe. A good research methodology is all that is required combined with professionals and experts.

So to begin with we include all the reputable companies of autoresponders to make a rough list of them. That’s the raw data we need to start our research with. The next step would be to run an analysis on all the items present on our list based on the goals we have set for ourselves. This analysis would be run by a team of experts going through the details and all the features of the autoresponders. Based on their features’ upsides and downsides we will eliminate the ones who don’t fit the criterion.

Once that’s done, we take the shortlisted items and further test them to make sure they work as promised by the developers. We invest a great deal of time in testing this as these are the source of our trusted reviews.

After the testing is done, we further eliminate some items off the list.

Now that is not all we go through more than 5000 reviews of the people and tally our results with that. Once that is done there we have it the top best autoresponders for you.



Why You Need An Autoresponder Tool?

Autoresponder tools are ubiquitous in the current world where need for automation has come up in various departments of companies. These tools are incredible in providing effective communication and customer support and can perform these tasks very reliably. Hence there has been a paradigm shift in communication these days where people rely on autoresponders for instant communication and customer satisfaction.

Here are some of the major reasons why people are more keen use to use an autoresponder tool:

  1. Automated Customer Support:�Autoresponders can acknowledge a customer’s inquiry instantly and send them initial support and messages within seconds. This satisfies customer’s expectations and given them a good value for their time and money.
  2. Saving on Time:�Replying individually to all users can become quite time-comsuming for a company which is why autoresponders can be used to automatically respond to common queries and requests. This can be used to further time management across various departments of a company.
  3. Generating Leads:�Inmarketing and sales, autoresponders can be used to can be used capture leads and ensure follow up with potential customers. This can be done after someone fills a form and signs a newsletter.
  4. Personalised messages:Some autoresponders are basic but there are many others that can be used to deliver personalised messages and communication on the basis of individual customer behaviour.

Autoresponders have brought a convenience in communicating at larger workspaces where menial tasks like writing a mail is no longer seemed preferable to be the responsibility of a human. And what is wonderful about this that autoresponders have added a sense of urgency and effectiveness to this whole process.


What To Look For In A Top Email Autoresponder?

A decent email autoresponder will always be implemented with common features that should guarantee the execution of its basic functions. These functions include email chains, scheduling, and rule-setting. Among others, they include the following six features;

  1. Unlimited email chains. A decent email autoresponder should be implemented with functions that allow the user to create canned emails that would be sent according to the rules set by the user. This feature should also allow the user to add different templates to each rule and compose an unlimited number of such email templates.

  2. Schedulers. The email autoresponder should also be implemented with a function that allows the user to designate a time or determine the duration within which messages are automatically distributed. Even so, the user must be warned that the function shall require internet connectivity to distribute scheduled notifications.

  3. Rule-setting features for sending canned responses. This feature allows the user to set out preconditions upon which messages or replies shall be sent. It allows the user, for example, to prescribe that a certain reply upon being triggered by a designated keyword.

  4. Export features. The email autoresponder should also depict functions that allow the user to extract connection log and response information. Hence, such extracted data can be saved and manipulated through other word or spreadsheet programs.

  5. Expanded log. A decent email autoresponder should be implemented with an expanded log as a reporting feature from which the user can monitor connection to recipient mail servers. From such log data, the user can monitor the time, description, and status of the latest action in relation to a particular recipient.

  6. Stop list. The email autoresponder should be implemented with a function that allows the user to designate selected addresses to a stop list. This is with the implication that those addresses shall not receive any responses or messages.


Methodology For Choosing The Top Email Autoresponder

Below are the five methodologies of selecting the best email autoresponders.

Reputation

It’s hard to change the autoresponder platform once you begin using one. So it would help if you were correct on the first selection before you even start sending your autoresponders. But how to do this? You may be confused with the many email messaging service providers prodding the internet. After all, not all are reputable. Your greatest desire is to push the autoresponder messages to reach your group quickly. So you have to evaluate the reliability of the email messenger.

How long the email messaging company has been in business partly indicates that it’s credible. If you use them, it’s highly probable that it won’t land in the spam folder of the recipients’ inbox. Look for an email service provider that has been in business for more than ten years. To enhance your autoresponder delivery rate, look for an email service provider that has been in business for more than ten years.

Acknowledge your interface goals

What you expect from your emails also provide a hint into how you select the best email autoresponder. There are various objectives to attain when picking the best autoresponders. To connect to your target audience, you need a robust user interface. Email autoresponders feature several functionalities. You may want a platform that has trigger options. These are features that allow you to monitor how your clients behave. Many are often preset and have built-in triggers.

Other functions that you could consider in regards to your goals is the unsubscribe alternative and page builder. Unsubscribe function prompts your recipients to opt-out of your services. Yet, the page organizer customizes background details and contents by using buttons and links. These functions help you to take remedial measures while also allowing you to make follow-ups.

Target Clientele

The type of clients you seek influences your choice of the best email autoresponder. The target audiences vary in many aspects. Some clients may require complicated services and, thus, require advanced features. These details different products and services as well as preferences. On the other hand, some clients may have simple requirements. Thus they would need only a single service or product that cut across the entire spectrum.

In both these extremes and anything in between requires a different approach. You would need to evaluate your target audience’s preferences and needs, to put forth a rewarding email autoresponder.

Consider cost

Cost probably is the single most essential consideration while seeking the best email autoresponder. There is a whole lot of autoresponders – each with its benefits and costs. Some are simple and cheap, while others are sophisticated and expensive. You should ask what is best for you. Do you really have to pay more for features that you don’t even need? And would you save costs to miss out on functions that your clientele consider essential?

You have to juggle between the two alternatives to provide the most cost-effective email responder while not sacrificing beneficial features.

Analysis

It’s essential always to analyze how your autoresponder performs. This way, you ensure that the rate of delivery is attained. A quality email marketing platform can provide reports that you need to segregate and customize your clients. It can also provide details regarding consumer preferences, geographical segregation, or even age and gender. These features are vital when you are looking for the best email autoresponder.



Autoresponder/Email Marketing FAQs

What Is An Autoresponder?

An autoresponder is computer software that functions by automatically sending out a time-based email in response to an e-mail sent to it or as a reaction to a new user who has signed up for an email list. Different autoresponders are implemented with different tools that determine how they function. However, one overriding feature that all autoresponders depict is the capability to send pre-drafted messages passively or by automatic execution.

In the execution of these automated functions, this computer program allows one to select the number of messages that shall appear in the sequence of messages transmitted. Further, the user shall determine the time when the sequence of messages shall be sent out as well as the duration between the intervals within which they shall be subsequent messages shall follow up. Hence, the autoresponder can be implemented for functions ranging from simple tasks such as indicating absence from the office to complex tasks such as tendering a sales pitch.


Why You Need A Top Autoresponder Email Service?

Whenever you are disposed to a wide range of users with whom you interact, and from whom you anticipate predictable actions, then you will need autoresponder email services to efficiently correspond with the consumers of information at your disposal. This service allows you to establish pre-determined responses that would automatically be availed to a common set of users or recipients whenever the service is triggered by specific user action which is also determined by you.

For instance, when your job is to deliver an email course over a certain period of time, then you shall require an autoresponder email service that automatically sends out a series of emails on specific topics or lessons over durations that you have designated. For instance, you may elect to send a chapter of your book every seven days within which a student signs up for your course. The same shall continue for the duration of the course.


How A Top Email Autoresponder Will Improve Your Customer Experience?

The following functions of an email autoresponder will exceed customer’s expectations to the extent that would guarantee them a valuable customer experience.

  1. The relevance of information availed. Email autoresponders will only transmit automated messages that correspond to available customer data. Hence, such information is not carelessly conveyed to customers who no longer find them essential as the service allows them to unsubscribe from the same.
  2. Personalization of correspondences. The email autoresponder makes it possible for the business to convey messages that are tendered towards the personal preferences of the customer. It improves the customer experience as this function limits the exposure of the customer only to information that is aligned to their interests.
  3. Timeliness of responses. Email autoresponders are implemented with tools that ensure communication is conveyed to customers at the desired time even when the business owner is absent.
  4. Reinforced trust. The features above cumulatively build trust in how the business relates to the customers.

Is Email Marketing Still Effective?

The emergence and the proliferated use of assorted social media platforms for marketing have made the utility and relevance of email marketing in this day questionable. However, email marketing still depicts value that cannot be attributed to social media marketing. The value of email marketing outweighs social media marketing because the former – based on the implementation of proper communication strategies – can be explored to influence sales, create new customers, and well as guarantee the retention of these customers.

On the other hand, social media marketing approaches would first demand that the business engages with social media users before they can be converted into customers. As such, these communication strategies that make email marketing stand out as opposed to social media include promoting loyalty; availing relevant information to clients regarding future plans while inviting their feedback; and providing geographic information that directs the prospects and customers to the physical location of the business.


How To Measure The Effects Of Top Email Marketing Autoresponders?

The utility of email marketing autoresponders shall be weighed based on the following metrics;

  1. The open rate ratio. This is a ratio that represents the portion of the email recipients that have opened the automated messages and responses sent to them. This metric is recorded as a percentage of opened emails against the difference between emails sent and bounced emails. Hence, it only takes to account emails that have been successfully sent.
  2. The Click-through rate. This metric measures the portion of email recipients who have positively reacted by clicking on links attached to the email. Hence it is the ratio of the number of click-throughs against the number of messages delivered, represented as a percentage. Hence it enables the user to evaluate whether they are meeting the goals of their marketing strategies.
  3. Unsubscribe rate. This metric measures the portion of email recipients who have unsubscribed from the service based on the total number of messages delivered. It is also represented in the form of a percentage. This metric enables the user to decide whether or not to intensify their automated responses considering. This is considering that both high and low email frequencies account for the unsubscribe rates.
  4. Complaint rate. This metric is used to measure the portion of email recipients who have marked automated messages transmitted to them as spam. This could be attributed to the presence of irrelevant content in the emails or high frequency of emails.
  5. Conversion rate. This is the most essential metric for marketing email autoresponders that represents the portion of recipients who have acted according to the outcomes contemplated by the user. The conversion rate is also measured as the ratio of the number of conversions against the total number of delivered emails represented in a percentage format. Such a metric is essential to informing practices to replicate.

Should I Have Multiple Autoresponder Emails?

For easy workflow, it is advisable to have multiple autoresponders especially if your organization is a large one. However, for small businesses, one autoresponder email address will do.


Should You Use A Top Autoresponder For Your Business?

That depends on you and your clients’ needs. Autoresponders help keeps your clients engaged in what you offer. If your company communications department is understaffed or doesn’t have the wherewithal to respond to customers promptly, then you can use autoresponders to give your customers an assurance you’ll respond soon. The use of autoresponders should be carefully considered before applying it to your business.


What Kind Of Emails Can I Send With Autoresponders?

You can send virtually anything with autoresponders. However, if you’re just starting out, here are some emails you should send with autoresponders.

  1. Welcome Emails: if you’ve signed up on a website before, you might have probably received a welcome email on such sites. Most welcome emails are automatically generated by the webserver and they are very generic in nature. Welcome emails inform the user of successful signup and may go further in introducing your business to your user.

  2. Follow-ups: follow-ups are emails that remind the user of some specific action performed or yet to be performed. For instance, if someone sent an email to your mailbox, you can use an autoresponder to confirm the receipt of such emails and assure them of responding to it.


Can My Clients Respond To Autoresponders?

Yes, they can but that depends very much on your autoresponders settings. However, you should note that if you permit your clients to respond to automatically generated emails, you should ensure that the emails are profiled correctly in a way you will understand it. Also, your autoresponder should reply to your client’s response(s) to your email to confirm its receipt.


On What Type Of Email Should I Allow My Clients To Respond To Autoresponders?

  1. Emails received on your customer care helpdesk:�If you use autoresponders to send emails when your clients reach out to your helpdesk, you should permit them to update their message. Also, in the autoresponder email, you should inform them that there is room for updates to their emails.

  2. Emails that informs users of comments from other users: if you have an autoresponder set up to inform users of comments and replies of other users, then you can set up your autoresponders to accept replies on sent emails. The replies to such autoresponder email should be set up as replies on comment on your website. Big websites like Freelancer.com make use of this feature to keep their users engaged even when they’re not logged in.


What Type Of Emails Should I Disallow Replies From Clients?

  1. Marketing emails:�If you’ve set up your autoresponder to send marketing/promotional emails to your clients, then you should set it in such a way that it shouldn’t permit replies. There is simply no need for such.

  2. Newsletters: When sending out newsletters to your audience, there is simply no need for a reply. Most Newsletters just give a brief of the story and post a link to the full story. Emails like these don’t need a response.

  3. Welcome emails: Welcome emails are set up with the primary purpose of notifying the user of successful signup. It may go beyond that to introduce the use of more benefits for being a member of a community. If your user has a query, you can direct them to reach your to your help desk email address.


When Should I Send Autoresponder Emails?

If your business is a global one, then there is simply no perfect time to send autoresponders. However, if you’re targeting specific geolocation, then it is best to send emails during the late morning/launch time of such locations. That’s the time most people are active. Also, bear in mind that this mostly applies to newsletters/marketing emails. As for autoresponse to comments and welcome emails, the best time is the time the action prompting them is done.

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