Adding a little thankful note in your email is always good because it makes customers feel valuable and good about themselves. So, keep reading ahead because we have found the 5 ways to thank your customers through autoresponders.
Thank you messages are a great way to build a relationship with your customers. It shows that you appreciate their presence and time. Here are a few types of thank you messages you can send to your audience.
- Thanking your Customers When they Purchase Something
One of the first types of a thank you auto-responder is the thanks for a purchase. Getting a new purchase can mean a lot to a business, and you can also choose to express this to your customers. However, these auto-responders do more than just show gratitude.
Once a person has made a purchase, you want them to feel good about their decision on choosing you. This is the time you show you care and give them relevant offers and discounts. With the right email, winning loyal customers is possible.
Benchmark Email suggests utilizing an autoresponder to connect with customers post-purchase. Express gratitude for their patronage and ascertain if they require additional help or have queries. Consider incorporating supplementary resources or products that enhance their recent buy. Such post-purchase engagements underline your dedication to customer contentment and foster repeat transactions.
An example of such an email can something like, “Thank you for your purchase, here are some other similar products that might interest you” and then include those products. Ideally, this message should be sent right after the person buys something as this provides a confirmation, and the person actually expects a response.
- Thank them for Signing up
Auto-responders help you slowly build up your email lists; however, you shouldn’t leave a new subscriber just like that. Set up an auto-responder to thank them immediately after they have signed up. In the email, there should be useful information included either in the form of FAQs or other.
A person signing up is good news, it means you get a chance to spread your services and perhaps get a new customer. Like a welcome email, this is a critical one and can either make or break your business-customer relationship.
An ideal email will be personalized and welcome to the reader. Make the subscribers feel like they are part of a community and then try to make their experience a memorable one. You do not need to include offers and new products right away. Give the reader time to understand your business and make that part easy and quick by providing the info and FAQ.
- Send them a Thank you Message for Sharing Your Services
A slow but gradual way of spreading the word about your business is by encouraging your subscribers to share your services with their friends and relatives. Using email marketing, this can be done really easy as you can add a share button or widget in your email.
When a reader actually shares your content, it is once again a good opportunity to thank your reader. Ideally, you want them to know that they are appreciated, and then you can include something as a small gift. Again, it does not have to be a product or a service.
It can also be valuable information or a relevant link. This type of auto-responder should be a bit more personal and specific. Adding personality means to show your genuine gratitude. For being specific, you can mention the social media they shared your content on.
- Thanking Customers for the Time they Spend on your Website
Not the most common type, however, for first-time visitors, it is a useful auto-responder. Similar to the email thanking for a purchase, this auto-responder is sent when the person is in the process of browsing.
Mailer Cloud states that autoresponders thanking customers for their website/service engagement are vital. They express genuine appreciation, strengthen connections, and enhance the customer experience in today’s fast-paced digital landscape. Personalized messages not only convey gratitude but also foster loyalty, potentially boosting retention and brand reputation. This practice underscores a customer-centric approach, fostering lasting relationships and positive word-of-mouth in a competitive market.
The main goal of this email is to encourage the subscriber to actually make the purchase. Here are a few tips for writing an effective thank-you email for this:
- Add personalization to the auto-responder – Include the viewer’s browsing data and recommend similar items. For example, “People who viewed this also viewed…”
- Thank them in simple words.
That’s it. That’s all you need for a good thank you auto-responder for browsing. However, as simple as it is, after creating a template, you should be able to change the recommendations to make it specific for every single person. That way, it will be personalized for all your readers.
- Thanking Readers For their Feedbacks and Complaints
Both feedbacks and complaints are really important. They serve as communication from the other side. You get to understand the customer’s view on the product and can use the input to improve your services.
You might think about why you’d want to thank a customer for complaining. However, this is actually very useful for your business. Statistics suggest that fewer people actually ever complain, and most just buy stuff elsewhere.
By resolving an issue effectively, you can win back an angry customer and also solve the issue for future customers. However, it should be a win-win situation for both parties. Therefore, whenever a person provides feedback, a thank you message should be sent instantly.
If it is about an issue, then do your best to resolve it and also provide the customer with a gift or offer to cover their loss, if any.
The Keeping blog states that, autoresponder emails play a pivotal role in acknowledging the feedback and complaints received from clients. These automated responses not only demonstrate a business’s commitment to customer satisfaction but also ensure prompt recognition of client engagement. By thanking clients for their valuable input, whether positive or negative, these emails convey a sense of appreciation and attentiveness. This fosters goodwill, enhances customer loyalty, and showcases the company’s dedication to continuous improvement based on client insights.
To put everything into perspective, the five ways we discussed to thank the customers with auto-responders are easy and can be applied easily. We are sure the methods are proven, and you can quickly satisfy your customers with those autoresponders.
