- Opt for a one-column layout
We’ve all opened exciting reading on our smartphones. Unfortunately, we struggle when these articles are presented to slide sideways.
Multi-column write-ups are perfect for desktops and laptops. They offer rich contrast which makes reading exciting.
But when this format is used on mobile devices, it tends to distort and truncate part of the content. This annoys the reader.
Still, you can’t ignore the value of smartphones in online marketing. Mobile devices are taking over an online advertisements. About two in every three emails are read on these devices. But their screens are designed to read one-column emails well.
You, therefore, have to comply with the requirement. It’s easy to navigate a single-column layout using a smartphone. Still, it makes the contents clean and is compatible with various operating systems.
This is why Mailmodo emphasizes that a single-column layout offers enhanced scanability and navigation on smaller screens compared to a multi-column layout, which can often lead to confusion and frustration for users. Additionally, a single-column layout provides you with greater control over the arrangement and progression of your content, enabling you to align it to the left or center for improved readability.
The layout should be one stacked over the other. Remember to start your content with the most interesting and persuasive part then come down as you justify the previous content.
Hierarchy and size matter. If the contents are too long, delete unnecessary sections to emphasize the salient issues.
- Bold fonts
Since your main target audience would most probably be using smartphones, you should make their lives easy and keep their interest high.
Using small and thin fonts on laptops is fine. Someone can read well since the screens are large. But when they try to read this minute font size using a smartphone, it’s a different story.
The fonts could be too small to be legible. Now you can imagine someone with free time during commute and using a metro, they wouldn’t see anything.
This means they will skip the email and go to something more legible. Worst still, they just delete the mail. But you can avoid this situation.
You can still design a responsive email by employing large and blond fonts. You can make sure that your font size and type are user-friendly by sending yourself a test mail.
Some of the large formats include Times New Roman, Calibri (Body), and Verdana. Ensure that the minimum pixel for a smartphone is 16.
- Space links
Links are essential in an email. They provide additional resources that can’t be fitted in the brief email. But the way you space them in the document would determine whether your mail gets read.
It’s tempting to crowd as many hyperlinks as possible to provide all resources to the reader. After all, you want to sell them the service.
When the email is crowded with links, reading the document and opening these links are problematic. The many interruptions could end up dissuading the reader to ignore the document altogether.
To avoid such a scenario, you can use well-spaced links. Ensure that the document is well-spaced and there are enough gaps between paragraphs.
The Email Design Blog highlights that when links are positioned too closely together, it can become challenging for users to accurately tap on the one they intend to, especially on smaller screens. Creating more space between links provides users with the necessary room for precise tapping. Whitespace is a crucial design element, and the act of spacing out links can contribute to a more harmonious and visually pleasing email layout.
You may only include two links to a reading of 500 words. This helps the reader to digest more of the main email.
But the links are useful when subscribers what to know more about the product or have pertinent questions asked.
- Include images
Pictures and images punctuate an otherwise raw text email. The visual effects of images may help readers appreciate the real product they anticipate purchasing.
As reported by the Pinpointe Blog, when a subscriber opens an email, their attention is immediately captured by an image. Once they’ve engaged with the image, their focus naturally shifts to the text nearby. Research supports the notion that visuals boost a person’s willingness to read a piece of content by a substantial 80 percent. In essence, combining images and text yields the most favorable outcomes for your email campaigns.
Thus, always include images if you want to get the most out of your responsive emails. How then should these images look?
Readers prefer full-width resolution images over smaller thumbnails. Besides, rich colors are more appealing to the reader and may encourage them to continue to the CTA section.
Even when you strive to fix images in your text, remember to use compatible images that fit all screen types. Otherwise, your subscribers will end up having smashed-up or stretched images that don’t add any value.
Besides, ensure that it’s not too dense to load in areas with restricted bandwidth. Therefore, while keeping your document colorful, pay attention to the limitation it may face.
After all, images are just good when they can load quickly and don’t distort the main text. Poor images could end up putting a damper on an otherwise beautiful write-up.
- Review your email
Links are vital for any responsive email writing. But some readers may end up missing them, hence preventing them from capturing the true depth of the email.
To avoid this situation, you may highlight these links more prominently. You can use brightly colored buttons to pinpoint links to your landing page.
Buttons are easy to use and can enrich the text when used together with contrasting colors. Unlike hyperlinks that could make the text crowded, buttons are attractive, even when used several times.
Besides the color links, you can use review what your email intends to convey. Test that the links are working well, check that the images fit all operating systems and that the font sizes are legible,
Ensure that the mail fully describes whatever product you are selling. Check that the hyperlinks are relevant to the products and services you are discussing.
Performing overall test runs and reviewing the entire email ensure that you deliver a responsive email to the target.
Hope you enjoy reading “5 Ways To Get The Most Out Of Your Responsive Email Design” 🙂
5 Essential Responsive Email Design Tips
Introduction
Responsive web design is becoming increasingly important in the world of website design. It ensures that websites look good on all devices, from desktops to smartphones. But what about email design? Responsive email design is just as important, if not more so, as emails are often viewed on mobile devices. To ensure your emails are looking their best on any device, here are five essential responsive email design tips.
1. Design for Mobile First
When creating a responsive email design, it is important to design for mobile first. This means to start designing for the smallest device first, and then scale up the design as needed to fit larger displays. This ensures that all the important elements of the email fit on smaller devices, while still providing a great experience on larger devices.
2. Simplify Content
When designing emails for mobile devices, it is important to keep the content as simple as possible. This means avoiding large blocks of text, and instead breaking it up into smaller, easily digestible chunks. Additionally, use larger fonts and buttons that are easily clickable on mobile devices.
3. Design for Touch
When creating a responsive email design, it is important to design for touch. This means making sure that all elements are easily tappable, and that they are spaced far enough apart so users don’t accidentally tap the wrong thing. Additionally, make sure links and buttons are big enough to be easily tapped.
4. Use Responsive Design
Responsive design is absolutely essential for creating a responsive email design. This means using HTML and CSS that is flexible and fluid, and that will adjust to different devices and screen sizes. Additionally, use media queries to ensure that elements are displayed correctly on different devices.
5. Test, Test, Test
Once the email design is complete, it is important to test it on a variety of devices. This ensures that the design looks good and works correctly on all devices. Additionally, use tools like Litmus to preview how emails will look in different email clients.
Conclusion
Creating a responsive email design is essential for ensuring that emails look good and work correctly on all devices. By following the five essential tips outlined in this paper, you can create a beautiful and effective email design that looks great on any device.
