5 Ways To Create Colorful Emails Your Subscribers Love

  1. Use colours strategically

Colour psychology really works when it comes to grabbing people’s attention, but more so, when it comes to conveying the right kind of message. And so, the goal of making a colourful email is not to use as many attractive colours as possible.

Rather, the goal is to utilise a few colours in an effective way. With that said, use colours only where it is needed. As a golden rule of thumb, you don’t want to use coloured fonts for your content!

However, you can use effective colours for your titles and headers. This method of using colours in your email can grab attention and quickly direct people’s eyes to the things you want to highlight.

The same principle goes for the use of colours to highlight your call to action. This is the best way to direct people towards your important call to action by utilising attractive colours.

  1. The use of colours should emphasise and not disrupt

When you have different sections within your email content, colours can help separate the sections. If you use blocks of colours as backgrounds this will be easy to understand.

Keep in mind that when you use blocks as background to create some sort of a chart, adjust the colour of the font letters so they are easy to read.

The use of attractive colours in your email should emphasise the aesthetic of your emails and not distract or disrupt the flow of reading. Colour blocks or backgrounds are also useful if you are going to write on top of an image of a background.

Based on research conducted by UnsubCentral, deliberate use of colors can proficiently guide focus toward specific elements, such as essential text or interactive buttons. Color blocks or backgrounds hold significant utility, particularly when superimposing text onto images or backgrounds. Nonetheless, the study underscores the importance of exercising restraint with colors to prevent visual clutter that could detract from the intended focal points.

The blocks or backgrounds can be opaque or slightly transparent, this can be adjusted to your own preference. If you want the image to still be clear, then a rather transparent block to house the content would be nice.

  1. Use colours to incite emotion in your readers

Do you know what kind of vibe you want to go with your emails? What kind of feeling do you want to incite in the hearts or minds of your readers?

If you already have a specific answer to that question, then you can be confident in choosing a select number of colours to use in your emails. You can also use a combination of these colours as your signature or brand logo.

For instance, if you want to create an image of a strong brand that can be trusted with its values, you can choose something like black, red or white. Dark blue can also work for this intent.

In line with research highlighted in a study conducted by 99Designs, the consistent use of a cohesive color palette in your branding emerges as a critical factor in establishing and strengthening your brand identity. When people establish associations between specific colors and your brand, this can lead to an amplified ability to remember your brand and cultivate steadfast loyalty.

If you are a brand that cares about the environment, then of course, green has to appear quite a lot in your emails. If your emails are about the ocean, then bright blue is the colour to go.

  1. Make sure that your design is modern

For a future-bound brand, you want to create a beautiful email that conveys that focus. If you are all about the future of mankind, you can try colour combinations that play on a lot of purples, violet, orange, and yellow.

Of course, a little bit of black here and there would make things look a lot more appealing.

In our world today, big corporations talk about moving forward to a new era of digital marketing, so if you are on board with that, make sure your email design is in alignment with that value.

Keep your brand looking fresh and modern and this will create a sense in your readers’ minds that you are going to stay for a long time in the business.

According to research conducted by Harvard University, contemporary design frequently embraces a sleek and visually attractive appearance. The deliberate application of colors can enhance this effect, resulting in a delightful and well-balanced visual encounter. Consequently, this can instill a perception in your audience that your business is poised for long-term success.

Your brand will look more appealing, and also reliable, and gaining new subscribers can be easier with this in mind.

  1. Go with the colours of the season

Although you may have a strong brand identity, this doesn’t mean that your emails need to be stagnant with the colours you are using. You can always change things up and this is most apparent when you are in season for a big celebration.

I guess the most common example is Christmas. When it’s Christmas time, emails can follow along and use colours that represent the season we are in. And so, it’s a no-brainer that you want to use an attractive combination of red, green and white.

Try to go with font colours that complement this colour combination, like beige, soft orange and deep yellow. The holiday season is festive and your emails should convey that feeling through the use of matching colours.

The same principle should apply to all of the other occasions and celebrations that matter to you and your email readers.

Hope you enjoy reading “5 Ways To Create Colorful Emails Your Subscribers Love” 🙂

 

How Do I Make My Email More Colorful?

Introduction

Email is one of the most popular forms of communication in the digital world today. It is a quick, easy, and efficient way to share information with others. However, one downside to email is that it can often appear dull and monochrome. It doesn’t have to be this way, though! With a few simple steps, you can make your emails look more colorful and vibrant. In this paper, we will discuss how to make your emails more colorful and how this can benefit you.

Benefits of Adding Color to Your Email

Adding color to your emails can be beneficial in several ways. Firstly, it can help to make your emails stand out among the hundreds of other emails in someone’s inbox. This could help to ensure that your emails get seen and read, as they will be more visually appealing. Secondly, color can help to differentiate between different types of emails. For example, you could use a different color for emails about sales or promotions, or for emails with important information. Finally, adding color to your emails can help to convey emotion and make them more personal.

How to Make Your Emails More Colorful

Now that we’ve discussed the benefits of adding color to your emails, let’s talk about how to do it. The first step is to choose a color scheme, or select a few colors that you want to use throughout your emails. You can use a color wheel to help with this, or you can look up color palettes online for inspiration. Once you’ve chosen your colors, you can begin to add them to your emails.

You can use colors for various elements of your emails. For example, you can use a different color for the subject line, the body of the email, and the signature. You can also use different colors for links, quotes, and lists. Additionally, you can add background colors and image borders. Finally, you can use color to highlight important points or words within the body of your emails.

Conclusion

Adding color to your emails can be a great way to make them stand out among the hundreds of other emails in someone’s inbox. It can also help to differentiate between different types of emails, and it can help to convey emotion and make them more personal. With a few simple steps, you can make your emails look more colorful and vibrant. By choosing a color scheme, using colors for various elements of your emails, and adding background colors and image borders, you can make your emails look more attractive and eye-catching.

Was this helpful?

Thanks for your feedback!