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The use of GIFs (animated images) has become the norm online — particularly in social media and messaging applications. GIFs can be used as an image language to enhance the impact and relevance of your online content. But their ubiquity…

Email belongs to both our personal and professional lives in a world where electronic communication is just a normal way of interacting. Among many different communication mediums, email surveys are the best means of collecting feedback, satisfaction and communicating with…

Email marketing is a powerful tool for businesses to establish connections with their customers and drive sales. The first step towards email marketing, however, is to get recipients to open your emails. Since the average person gets a large number…

Subscriber reactivation is a critical and under-utilized digital marketing practice. Whether you’ve seen your subscribers fall off or just want to get those old subscribers back on board, a thoughtful reactivation campaign can revitalize your email list. In this article,…

With millions of emails per day bouncing off the inboxes of consumers, ensuring that your message stands out in an inbox doesn’t simply require great copy and a catchy subject line. What is overlooked when we speak about email marketing…

In the digital era, social media and email marketing are the most popular platforms for businesses and brands to connect with their audience. Each works in their own way, but incorporating social media content to your email campaign can improve…

In online advertising and marketing, the response rate has become a primary measure, with its significance surpassing and even competing with the click-through rate (CTR). This is in large part a reflection of the growing understanding that click and beyond…

Mobile-first is not a fashion statement anymore, in today’s ever-changing digital world, mobile-first is a necessity. Because more than half of all web traffic globally comes from mobile devices, marketers need to adapt to make sure they’re reaching and attracting…

As we live in the digital era, email newsletters have become an integral part of any company’s marketing strategies. Newsletters allow organizations to communicate with their customers, create brand awareness, and drive traffic to their websites. But determining the ideal…

Companies are now fighting to attract customers while sustaining efficiency in an increasingly online environment. Among the most effective in this endeavour is the automated email. Previously a convenience tool, automated emails have become an important customer service platform that…