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Email is still the most convenient and efficient way of communication in the business world. But in an age of so many emails people receive every day, it is very difficult to get noticed and respond. In this paper, we…

Email marketing depends on subscriber retention, so how to deal with unsubscribers is a frequently asked question. These are people who have subscribed to your email list, but have not viewed your posts in a long time. In this article,…

In the present-day digital marketing world, email is still one of the most efficient channels of communication and interaction. With a ROI of $42 for every dollar, it’s no wonder brands continue to focus on email marketing. Yet, despite its…

Email marketing is an excellent means to advertise events because, with email marketing, organizations can reach a mass audience at a very affordable price. But with everyone’s inbox filled with hundreds of emails a day, it’s hard to write messages…

The digital world today offers businesses and organisations different channels for communicating with their audience. Although multimedia emails have become increasingly popular (in terms of design and content), in this paper we explore why and why simple-text newsletters are still…

Mobiles are a fixture of our modern day life. With smartphones expected to reach 3.8 billion in 2021, mobile marketing is an essential part of any company’s marketing strategy. Mobile marketing offers a cheap and effective strategy for small companies…

In this new digital world, email communications are a vital source of professional contact. A Radicati Group report shows that the email population in the world will exceed 4.3 billion users by 2023, sending and receiving approximately 126 emails per…

Today, email marketing is still one of the most effective ways for companies to reach out to customers and convert them. But, with most people getting hundreds of emails a day, it’s hard to stand out in a cluttered inbox.…

In this online era, videos are now part of the marketing strategy for businesses large and small. One such trend that is becoming popular is using video in email marketing. Yet, many misunderstandings about this practice can discourage marketers from…

Email marketing is still one of the most potent techniques that an organization can employ to reach out to its customer base, nurture relationships and convert them. However, engagement rates are tricky because most businesses have low open and click…