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Email is one of the most successful channels in the fast-changing world of digital marketing and, when done right, it returns a high ROI. But an email marketing campaign is not just about a powerful message alone — your emails…

For the digital world we live in, email is a must for personal and professional communications. But even the most cared-for email can occasionally have broken links, frustrating both the sender and receiver. Fortunately, understanding the aftermath of a broken…

For digital-first businesses, reaching out to the millennials is essential for success. We all know that millennials (defined as anyone born between 1981 and 1996) have their own shopping habits and preferences that are so different from others. Email remains…

Nonprofit organizations today use email newsletters extensively to connect with their donors and supporters. But when donors receive a constant stream of emails, keeping their attention is not always easy. This paper outlines five ways that nonprofit organizations can leverage…

Now, as we live in a digital age, email is an essential communication medium for businesses in order to get connected with clients, suppliers, and workers. While most businesses tend to invest in web page and social media optimization, branding…

As a medium of communication, emails are the first form of communications used by the individual and the organization. But with all the emails people receive on a daily basis, it’s hard to ensure that your message gets read and…

Email remains the most effective online marketing method and delivers $42 for each dollar spent. Email deliverability, however, is very much an essential part of email marketing campaigns success. Email deliverability is the ability of an email to successfully reach…

Businesses use email marketing as a tool to reach their subscribers, develop brand recognition and increase conversions. But to make email marketing campaigns work, you must set specific and measurable goals. In this paper, we’ll learn what makes for the…

Cart abandonment is a quiet epidemic on the web. It’s what it feels like for someone to put something in their virtual cart, and not have it emptied at the checkout. This revenue loss is heartbreaking for small businesses. But…

In the age of digital, data has taken the place of human intuition when it comes to marketing, and email marketing is no exception. With brands fighting over customer’s attention, you can easily leverage data to make your email campaigns…