Getting engaged with customers through email marketing is an effective strategy for businesses to market their products or services. But now, with millions of emails sent daily, it…

Subject lines are the most prominent factor in email marketing and it determines whether or not an email gets opened. But the other key piece of email marketing…

For digital marketers, it is of paramount importance to be able to learn user behavior and engagement in order to best serve clients on the internet and convert…

Email has been the heart of both personal and professional communications throughout the digital age. Whether it’s a quick message to a friend, or a crucial update to…

Today, in the age of pixelated and interactive HTML email, the question of whether plain text messages should be emailed at all remains. HTML emails may contain formatting,…

In the email marketing world, email marketing is still as effective as it was then and offers businesses direct access to a segmented group of people in their…

Customer service is the blood of any thriving business in the digital world. With so many channels and platforms fighting for attention, it’s difficult to differentiate your brand.…

We live in an information-heavy world and the news is constant. It’s a full-time job to keep up with everything that’s happening in your industry. But if you’re…

E-mails dominate the global marketplace and people and companies use email to send a message and communicate with each other in a way that makes communication seamless and…

In this ever-evolving digital marketing industry, “email blast” is a synonym for fast, direct communication. But what is an email blast? And how can you make sure your…