The use of GIFs (animated images) has become the norm online — particularly in social media and messaging applications. GIFs can be used as an image language to…

Email belongs to both our personal and professional lives in a world where electronic communication is just a normal way of interacting. Among many different communication mediums, email…

Email marketing is a powerful tool for businesses to establish connections with their customers and drive sales. The first step towards email marketing, however, is to get recipients…

Subscriber reactivation is a critical and under-utilized digital marketing practice. Whether you’ve seen your subscribers fall off or just want to get those old subscribers back on board,…

With millions of emails per day bouncing off the inboxes of consumers, ensuring that your message stands out in an inbox doesn’t simply require great copy and a…

In the digital era, social media and email marketing are the most popular platforms for businesses and brands to connect with their audience. Each works in their own…

In online advertising and marketing, the response rate has become a primary measure, with its significance surpassing and even competing with the click-through rate (CTR). This is in…

Mobile-first is not a fashion statement anymore, in today’s ever-changing digital world, mobile-first is a necessity. Because more than half of all web traffic globally comes from mobile…

As we live in the digital era, email newsletters have become an integral part of any company’s marketing strategies. Newsletters allow organizations to communicate with their customers, create…

Companies are now fighting to attract customers while sustaining efficiency in an increasingly online environment. Among the most effective in this endeavour is the automated email. Previously a…