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Getting engaged with customers through email marketing is an effective strategy for businesses to market their products or services. But now, with millions of emails sent daily, it is difficult for marketers to distinguish their emails from those flooding the…

Subject lines are the most prominent factor in email marketing and it determines whether or not an email gets opened. But the other key piece of email marketing that is often left out or neglected is the preheader copy. Preheader…

For digital marketers, it is of paramount importance to be able to learn user behavior and engagement in order to best serve clients on the internet and convert visitors into long-term customers. Google Analytics is a free and effective web…

Email has been the heart of both personal and professional communications throughout the digital age. Whether it’s a quick message to a friend, or a crucial update to your team leader, the interface you use to manage your emails is…

Today, in the age of pixelated and interactive HTML email, the question of whether plain text messages should be emailed at all remains. HTML emails may contain formatting, branding and interactive features, but plain text emails still have their place,…

In the email marketing world, email marketing is still as effective as it was then and offers businesses direct access to a segmented group of people in their inboxes and has a high ROI. With millions of emails a day…

Customer service is the blood of any thriving business in the digital world. With so many channels and platforms fighting for attention, it’s difficult to differentiate your brand. A valuable tool which many companies miss is using loyalty programs to…

We live in an information-heavy world and the news is constant. It’s a full-time job to keep up with everything that’s happening in your industry. But if you’re someone who has a favorite place for news, blogs, or anything, then…

E-mails dominate the global marketplace and people and companies use email to send a message and communicate with each other in a way that makes communication seamless and speedy. Even when emails are well-meaning, they are prone to errors. Those…

In this ever-evolving digital marketing industry, “email blast” is a synonym for fast, direct communication. But what is an email blast? And how can you make sure your email isn’t only sent but also received? Today we will take a…