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In this new digital world, getting our audience to engage is more difficult than ever. With social media and other instant messages on the horizon, humans’ attention span is now only eight seconds on average, according to a report from…

Email is still one of the most powerful avenues publishers can take to gain traffic to their websites and connect with their audience. Depending on how they are handled, publishers can drive massive amounts of website traffic using email marketing.…

Email marketing can help businesses stay connected with their audience and increase sales. But don’t go overboard and send your subscribers too many emails. It is called email marketing fatigue, and it results in less open rates, unsubscribes, and a…

Email spam, or junk email, is a bulk and often unwanted message that is sent to a list of recipients. Such emails are annoying, time-consuming, and even dangerous in that they might contain malware, phishing attacks or other harmful attachments.…

But, despite the rise of the digital age, email marketing remains an effective method for businesses to reach out to their customers, brand awareness, and drive sales. The problem is that with everyone receiving thousands of emails every day, it’s…