A confirmation email is an auto-triggered action which deliberated to confirm the user that they have successfully finished the particular step. Confirmation emails are super points because they are more like to be read by your customers. Here I share three ingredients for a high-converting confirmation email.
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Ask a realistic question
An email is your way of educating and interacting with your readers. Therefore, it should feel like a conversation.
“Did you open my email?” “Do you get our regular newsletters?” These are some fantastic content questions to ask. Confirmation emails usually land in the inbox directly. People do not send directly to the spam folder without reading the email.
When your email’s subject line has a question with and the term “Confirm,” it considerably increases the open rate. Your question must have the capability of creating a sense of urgency to read.
A confirmation email is double-sided. It works by softening the mindset and eliminating doubts in your recipients’ minds.
But you should guide your readers through the process. Simplify it by confirming the steps one at a time. Hence when a reader chooses to click the confirmation link, you get to know that they are officially on the list. In the same way, your subscribers also get to know about your business.
These kinds of questions increase not only the open rate but also the customer engagement rate. Per an article on the Get Response website, show your visitors exactly what the next step is.
Customers may send a reply-confirmation email to you but letting them interact through a short question and answer or a quiz. These tricks boost the email’s performance.
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Personalized confirmation emails touch subscribers’ heart
Customized contents directly reach your subscribers’ minds because they feel more personal with your messages. When you send a confirmation email, address them with their first name. “Is that John?” creates more opportunities for more interaction than “Is that you?”. Formal speech and content distance the subscribers from your business.
Instead, a personalized one is capable of grabbing their attention at first glance. When you send a human touched email, while your subscribers are expecting an email from an automated responder, it creates satisfaction for them.
Personalizing does not mean sending valuable offers and discounts; it means direct communication with man to man. Direct communication brings curiosity as well as comfort.
Recipients are more inclined to respond to a personalized email. Just mentioning their names is enough. After all, it makes them feel like they are a part of your business community and interact to build trust.
Personalize according to their subscribed period. Surprise your readers with your wishes. An article on the VWO website gives the readers compelling reasons to open and respond favorably to the email.
Follow the right timing for sending your confirmation emails; sending emails to them as soon as the task completed is considered as best still.
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Guide the subscribers thoroughly and keep the path clear
When you have a new lead for your business, it is compulsory to lead them step by step. The entire process should be simple to follow, and they shouldn’t feel any discomfort while doing a particular task. For example, if you’re sending them an email address confirmation email, you must clear them about the purpose.
Emphasize the need for your email shortly in your email’s subject line. When you attach an infographic about steps for the verification in your email, it immensely brings a lot of benefits. You can save more characters for the email content and express more.
A clickable call-to-action is a highly effective way. It needs only a few efforts to complete the given task, and it is more attractive than explaining through words. Try a tailored confirmation page with some valuable incentives at the end. Focus on every little thing to reach high.
Writing compelling content isn’t enough. For the email to quickly convert, you also need to design and confirm your email layout for a better and more attractive presentation.
A pleasant content with contrasting colors, legible fonts, and some images would go a long way. It also draws attention to your opt-in form.
Always remember that high converting confirmation emails are very successful and productive until you follow a proper way. You have to keep concentrated on everything while you are sending a confirmation email.
Per an article on the Linkedln website, nurture your email campaign with the above mentioned three key ingredients and be a pro.
