- ‘[Name of prospect], a special offer just for YOU!’
Using the first name of your prospect in your email subject line has been proven to work wonders. Email recipients are more likely to open that email and engage with the content when their name is visible in the subject line.
Of course, this method actually works in many different settings, but when you have a promotion that’s going on within a short period of time, this also works magnificently.
This is especially the case if your subject line makes mention of how a special offer is only exclusive to the people who receive the email containing that information.
Referring to insights from the study released by Sales Forces, a deep understanding of your ideal customer profile enables you to craft subject lines that resonate with their objectives. Special deals are appealing to individuals, and this appeal intensifies when the special offer is exclusive and limited to a select few.
So, people like special deals, but when that special deal is reserved for only a handful of selected people, they like it even more. That said, they are also more likely to utilise that chance and make a purchase to make their day better.
- ‘30% OFF only TODAY!’
Another way of wording your email subject line is to emphasise on a sense of urgency. This is quite an old trick in the book of email marketers, but baby, it works most of the time.
What with our society not being able to handle FOMO (fear of missing out), when you offer a very special discount it has to be super attractive) and you offer that excitement for just a limited amount of time, people will go crazy over it.
Based on the research shared by WebFX, assigning a time constraint to your offer can heighten anticipation and create a perception of exclusivity among your audience. Implementing a sense of urgency in your promotions often proves effective, as it prompts individuals to view the opportunity as something vital to seize promptly.
People are more likely to spend money on a discounted item, thinking they are saving bucks on a really good deal. So, a sense of urgency will make them think on their feet and want to immediately make a deal.
Although this is the case most of the time, you have to make sure that your deals are also worthwhile. If you scam people, it will only backfire in the long run!
- ‘We value your feedback.’
Yes, survey emails. Businesses need to send out survey emails every now and then. This one is similar to ‘How did we do?’ You can also use that wording; it’s simple, clear and straightforward.
This subject line typically works if you are requesting feedback on a previous customer service engagement.
It is common that your customer service or support to receive complaints or questions and your staff made sure that the issue got resolved.
After the whole ordeal is done, and if you want to get feedback on how your customer service experience was for your client, send out this kind of email.
According to insights outlined in the WordStream study, utilizing the phrase “We value your feedback” serves as an effective strategy to encourage customers to provide input after experiencing your service or product. By adopting this approach, you not only enable opportunities for product or service enhancement, but you also cultivate trust with your customers by assuring them of issue resolution.
It also shows that you value your customer’s feedback and show the willingness to always improve their experiences.
Although you may not always get the feedback that you want, just sending this type of email is enough to show your clients that you care about them. They like that.
- ‘Here’s our answer to your concerns.’
This subject line is a good alternative to sending out an email newsletter that contains updates on your business practices. Perhaps you have updated your policies or improved (or added) some new functions?
If you have had polling in the past, asking for their input, this email subject line will ensure that your email gets opened and read thoroughly.
This kind of email is great for letting your subscribers know that you gauged their input on previous polling or survey, and now you’ve delivered.
An update on a new policy or update on a new function within the website or app can sometimes be foreign or alien, and as such, people could get confused. If you show the willingness to share this news with them, people will appreciate your care.
And if they have further questions, they can immediately engage with your email to send a question.
- ‘Plan your travel ahead with these 3 things in mind.’
The above subject line is only one example, but the basic idea of this is that you don’t always have to send promotional emails to win email marketing.
Most people get brand deal emails every single day, so you are definitely not the only one doing it. People could get overcome with promotional deals and choose not to open such emails.
To amplify your game, you need to change your gear a little bit. From time to time, it is a good idea to try and send educational emails instead.
Of course, the content needs to be in alignment with what you are offering as a business entity. Self-help or self-care tips and tricks are especially beneficial and they help to show your customers that you care about their well-being.
If your business deals with food and catering, you can even send simple recipes in your emails.
