Free Article Section: AutoResponder Information

10 Tips To Create Perfect Autoresponder Marketing Emails

  1. Excellent Content

When you understand expectations and curate content that matches what your client needs, the very first time, you have opened the door for a regular stream of content. You build trust when you deliver what you promised. Recognize the importance to give away valuable information and insights. Draw your leads to become customers with the promise of worthwhile stuff. Also, ensure your call for action is strong, they need to get of sense that they are moving in the right direction.

And you must balance out crispness with information. If the client expects to receive details but you have been too brief and he is still left with questions after reading, he may not be too pleased. Give the right amount of information, so it would leave him wanting to explore your service or product. Ask questions that would make him think. Finally, plan the intervals well - a bombardment of emails can mean they all end in the trash.

  1. Be Goal-oriented

Every autoresponder should revolve around a singular goal. Of course, you can have a brief welcome note, so you add on new customers who may have received their first email from you. But be clear what you want to focus on. The call to action must be one, and you should pitch it strong.  If it is to retain customers who are loyal, give offers or discounts or a free item.

Or market a promotion offer for first-time buyers. You either focus on creating a lead or turning your lead into a potential customer. Your goal should be sharp and you cannot use one email to achieve everything. In the case of a drip campaign, you can speak specifically about that particular link in the chain and how it adds value to the big picture. This will ensure, your relationship doesn’t end here, but the client will anticipate your next email. 

  1. Throw in Freebies

A person may be a potential customer but your product may not be their absolute need for the moment. In that case, you can’t directly make a pitch, because he is not ready to bite into it. However, if you can throw in feelers for free, you can woo them gently and the time would eventually be right to market your product. They need to start seeing the value they’d gain from what you have to offer. It could be a free course – a short one, a webinar to learn internet tools or a free masterclass.

Use experts in the field. Display that you don’t compromise on quality. Also, keeping this going regularly makes your leads see your generous even though they have not yet become your customers. This coupled with the quality is sure to move your likeability several notches up. When this strategy is interspersed with messages regarding your other products, they are more likely to eventually buy what you have to offer.

  1. Add Personality

Add a touch of who you are, to your autoresponder. Especially, if you plan a longer series, this tip is crucial. You need to create a personal brand for yourself and that should be visible in your email. Your honesty and sophistication should show in your mail.  Share an anecdote. Show your wit, where appropriate. Narrate your story, it needn’t always be about perfection or success. You can also share your low moments or times of struggle.

It can make you more relatable, particularly to someone who is starting a new venture or trying to gain value through what you have to offer. You can also share what led you to develop a certain service. Be courteous, thank people. When you showcase who you are and add a personal touch, it goes a long way in creating a solid bond with your clients. Your client must feel that personally connect and sit up to read your email rather than think they are merely looking at an autoresponder.

  1. Be a Good Coach

The tone of your email needs to show that you are in control but also that you are willing to walk alongside and be a friend. The client should see that you have superior knowledge of your product or service. Also that you have a broad understanding of the entire domain and you know in sufficient detail even to branch out into many sub-topics or related topics that may be of significance to the customer. Offer more explanations where needed and make sure conversation is two-way.

Also, keep language simple and be methodical in your presentation so even a beginner will be able to follow what you are saying. This would encourage more new leads to welcome your emails. If you can have webinars, recorded interviews that you can upload, it will go a long way in ensuring that they see you more as a coach or mentor. This should precede a paid session or a sales pitch.

  1. Be Consistent

Once you research and decide the frequency for your email, be consistent. You will have to decide on frequency, based on your product and the information you have about your competitors’ marketing strategies. This helps them know when to expect to hear from you and you will establish a set pattern. It helps them see you as someone who is consistent in connecting or following up. It is also important not to bombard them with emails too frequently lest they develop an aversion due to sheer numbers.

When consistency marries quality, it is certain to build trust. We trust brands that are more advertised because we believe more people buy them and they are worthwhile. Also, don’t be too forceful in your emails, let the customer know there is good enough reason to trust your brand without you being pushy. Hence, you need to work hard to ensure every email is worthwhile, sparking the interest of your customer.

  1. Customize According to Their Needs and Behaviours

There are apps and programs, in addition to Google, that assists you in understanding the exact requirements of your customers. The kind of brands they buy to the price range they are comfortable with. You can learn the frequency of their shopping. Some of the big electronic retailers have mastered this art. They will suggest options close to what suits them best if the exact product they are looking for is not available. Or send information when is the earliest they expect it to be available along with a personal note thanking them for their patience.

Newsletters and product information can be customized, after studying client behavior. You may also plan to send emails when the price of what they are looking for, is low. Such information will surely be welcomed because it saves them the time and effort to look this up for themselves.

  1. Persist

At the end of the day, however beautifully curated your email maybe, people may still view it as another autoresponder that comes their way. They may have subscribed intending to know more or keep pace with all you post but their initial enthusiasm may die out after the first few mails. Then, they may discard a few without even opening them. But this is when your persistence comes to the fore. You can invent new ways of winning back those who do not go beyond the first few sentences of the mail. Perhaps this is also time to offer something lucrative for free.

Also, become intentionally two-way in your conversations. Ask them what is hindering them from more learning or what challenges are making them give up? They need to see a coach in you. They need to see you as a person who doesn’t give up on them even when they are losing interest or the confidence to move forward. Soon, you will see that you are wooing customers back to your fold when they are on the verge of letting go.

  1. Welcome Feedback

This can help you get the vital data that helps you plan your marketing strategies better. Of course, this cannot be your only source of collecting information. You need to ask relevant questions and keep the exercise brief. It shouldn’t more than a minute or two. Also, you should attempt this only after you have wooed them sufficiently with your initial emails. Asking them to do a survey or respond to a product experience too early could mean they may altogether decide to steer clear of your correspondence.

And if you can give them multiple-choice questions where they need to rate you on vital aspects of your product rather than asking them to write qualitative feedback. This minimizes their work which means you are more likely to get a response. In case of a product rating, timing is key: ask for a feedback a week after they buy, it gives the customer time to test the product if you ask within a day or two, it may be too early for comment. Finally, make it a point to thank them for their reply.

  1. Gentle Reminder

Prepare your customers in advance for a big event or a free webinar. Send them reminders both a day or two before the event as well as a final one an hour before the event. With the kind of crazy schedules some of us juggle, we can all do with some reminders. Another thing you can do is send out a confirmation of their registration; this will better ensure their participation. It helps them feel responsible to attend what they have voluntarily sighed up for.

You can also decide to be a bit more methodical if you can automate event countdown. Then, at specific time intervals, this series will land in your customer’s inbox. Each of these emails can also share a specific aspect of the event, like a teaser, to create an air of excitement. An automated countdown also adds more hype and importance to what is in store.


More Autoresponder And Other Articles

  1. Emojify Your Email Marketing
  2. How To Onboard New Customers With Welcome Emails?
  3. 5 Tips To Improve Search Traffic Through Email Marketing
  4. 5 Dos Of Mobile Email Marketing
  5. 5 Ways To Build Your Email List With Videos
  6. Are Interactive Emails The Next Big Thing?
  7. 5 Don?ts Of Mobile Email Marketing
  8. How To Upsell With Email?
  9. 5 Strategies To Give Your Email Campaign A Human Touch
  10. 4 Deceptive Email Subject Lines That Will Kill Your Business
  11. The "4 Ps" Of Persuasive Email Copywriting
  12. Email Marketing Autoresponder - Boosts Your Business Growth
  13. 3 Ingredients For High-Converting Confirmation Emails
  14. 5 Ways To Get More Out Of Your Email Marketing With Pinterest
  15. What's The Best Time And Day To Send An Email?
  16. 66% Of Emails Are Opened On Mobile- Here's How To Go Mobile-First
  17. An Email Marketing Funnel For Planning Your Subscriber's Journey
  18. How To Use Blogging To Build A Profitable Email List?
  19. On Being Human. The Importance Of Writing More Engaging Emails
  20. Surveys Are The Way To Unlock Your Subscribers' Hearts
  21. 5 Tips For Boosting Your Halloween Email Marketing Campaign
  22. How To Build An Email List Fast And On A Tight Budget?
  23. How To Launch A Successful Email Marketing Campaign?
  24. Are Plain-Text Emails More Likely To Reach The Inbox Than HTML Emails?
  25. 3 Tips To Target Your Subscribers Better
  26. 4 Ways Interactive Content Can Up Your Email Marketing Game
  27. Blame It On Email - Online Marketers 5 Biggest Sins
  28. Overcoming Common Email Marketing Obstacles
  29. How Blogging Benefits Email Campaigns?
  30. Using Postal Address In Your Emails

MORE TIPS

  1. 5 Reasons To Use Email Auto-responders
  2. 5 Ways To Thank Your Customers With Auto-responders
  3. 5 Email Auto-Responder Tips For Your Welcome Messages
  4. 5 Tips to Improve your Email Marketing Plan
  5. 5 Tips To Improve Your Branding
  6. 5 Major Mistakes Guest Bloggers Make
  7. 5 Ways To Grow Your Newsletter Subscribers Through Instagram`

Ask Us A Question

  1. What Is The Difference Between An Autoresponder And Email Marketing Software?
  2. What Is The Difference Between A Newsletter, Mailing, And Autoresponder?
  3. What Is The Difference Between A Newspaper And Newsletter?
  4. How To Use SMS Marketing To Boost Your Blog’s Audience?
  5. Why Buying Email Lists Is Always A Bad Idea?
  6. `Videos Can Transform Your Content Marketing Strategy?
  7. What You Should Include In Your Email Newsletters?
  8. How To Build A Better Email Unsubscribe Page?
  9. How To Use Welcome Emails To Delight Your New Blog Subscribers?
  10. Single Opt-In Vs. Double Opt-In: Which Is Best For Your Email List?