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10 Innovative Email Subject Line Tips

  1. Be Straightforward

Being precise and keeping it crisp, is probably what the majority want to see. Fancy subject lines may not draw the readers’ attention to the crux of the matter, the same way a clear one does. Also, this will ensure that across countries, people clearly understand what you are saying. The use of humor or wit may not be fully grasped by all, just as clearly.

Since emails are written for a specific purpose, the subject line should convey what the mail is about. This will help people prioritize when they want to read the mail. And ensure you stay well within 50 characters. In fact, some are going all minimalist, keeping the subject line to just one word. The idea is to catch the viewer’s attention. Naturally, one word stands out in a blank background. Not just that, people are also beginning to use pictures instead of words!

  1. Customized Subject lines

When you customize subject lines, you are more likely to capture people’s attention in a way that is almost unmatched by other strategies. When you study what your client is interested in or their buying behavior, you can employ this approach. This can involve sending them the best deals in the sections that are of particular interest to them, or a sale happening right in their neighborhood. This is always bound to trigger their interest and up sales.

You can also use their first names. It shows you are giving them personalized attention. And it’s more eye-catching, to read your own name, particularly when there are a whole bunch of emails to open. Another way to personalize would be to wish them on their birthdays and anniversaries – an automated, personalized wish. This shows you value them. What’s more, you do this with very little effort from your end, once you feed the information into your system. 

  1. Offer Alerts

This is based on the paradigm of thought that no one wants to be left out, so a subject line that alerts you about a ‘limited period offer’ will likely get your client to not only open the email but also immediately check out the offer. When you say, the deal lasts for only 5 hours or ends tonight, you are essentially stirring the desire to act. And if the offer is good, two things will happen.

Your email can subtly be shaping their behavior. Hence, when this subject line is coupled with email content based on the learning of your client’s needs, this can be a winner. You can become more specific and be viewed as helpful if you alert them of deals for which they have already evinced interest.

  1. Employ Punctuations

The subject line must capture the attention and interest of your customer. This enhances the chances of your lead picking your email to read. Hence, rather than a mere string of words, why not employ punctuation marks that can more easily capture your attention? Asking a question can build curiosity, at the same time, the punctuation by itself can capture their focus. Asking a question also means you are engaging with the reader.

Or you can employ the exclamatory mark. Only, make sure you do not overuse/ misuse this punctuation. This can be an instant put off. If the sentence does not call for it, you want to steer clear of it. A word of caution - some spam filters can directly toss your email in the spam folder if you use too many punctuations or special characters. Hence, discretionary usage of punctuation in your subject line can help you.

  1. Key Information

People want to keep up with the latest developments in the industry. You can write on that from time to time and use a subject line to trigger their curiosity. When a subject line reveals that you are providing valuable information, your target audience is going to sit up and notice the email. The email can contain a weave of your personal story with the latest technology used in the field.

So you bring out the human interest angle, personalizing your writeup. In this scenario, you want to think up a subject line that will capture the essence of how a technology benefitted you, or how you overcame your struggles in a particular area. It could also be why you decided to invest in something and how that changed your life. This way, you engage your reader better because they know you plan to tell your own story, and, at the same time, you are also distinguishing a product or service from the rest.

  1. Associating with Names

When your subject line states why a certain celebrity swears by a particular product or chooses it every time, you will be perking up the attention of the reader. They will want to know why. When a person has achieved success in a field, their branding is high, and when they choose a product, people are inclined to believe it is because the product is better than the rest. There is a sense that such a person would not settle for anything but the best.

He/she would only endorse the best. The product’s esteem is immensely enhanced. There is a sense of transference of branding from the person to the product. The name alone can make people trust what you are market. Hence, using a well-known name in your subject line can certainly make the reader believe that the email worth their time and consideration.

  1. The Percentage of Sales

Give a statistic that shows how well sales are blooming for a particular product. Those, hard-wired to want to know facts before they talk shop, will probably bite the bait with this strategy. The logical resonating types will first want to know why they should consider your product. And how unique it is, when compared to similar ones. Why your brand is trustworthy. Whether it is designed to deliver and can match all the eloquent promises made at the time of sales.

For such, facts and figures should convince more than a personal connection or a sense of humor. When they know the market is favorable for that product or service you are promoting, then you don’t need to back it other promos or offers. They want quality. And you need to prove the brand is worth its salt. A key fact on the subject line will draw them to consider what you have to say.

  1. A Touch of Humor

A note of humor can help you strike the right chord with your customer. It can help you sound less like a salesman and more like someone on the same side of the table. This is likely to increase your level of engagement with your customer. If your subject line can put a smile on someone’s face in the middle of their workday, they would probably open your email to know what you want to convey. Being cheerful can win you a customer you may not win if you made a run of the mill sales pitch.

By doing this, you are revealing a bit of who you are, making the email personal, to that extent. Of course, your intention is not to crack jokes. But if humor would lighten the mood and prepares your lead to be a more willing reader, then, you certainly need to give this a try.

  1. Mention the Big Benefit

For the ones who are very methodical and left-brained, this would help them best. Their decisions are always backed by reasoning. Hence, if your product or service has a big plus, let your subject line scream that. This will more likely get them interested enough to check your mail and check your product than any other approach. Only, make sure you stick to the facts and do not exaggerate. Else, they will decide to entertain nothing further from you.

If you want to be in it for the long haul, stick to the credible. Be very precise and state the benefit clearly - the one that makes it count. If you have some research to validate what you say, then you can use a percentage too. When they know your product has a clear edge over others or is one of it’s kind, it’s going to command attention. Your readers will know the mail is worth their time and the product is worth checking out.

  1. Highlight it is ‘free’

A worthy product, when it is handed out for free, is surely going to be up for grabs. This is the honey that will draw the bees to the place of your choice – the freebie that will make them want to explore your website and pay attention to your products or service. When your idea is to scent the trail, do a good job of it. Let your subject line spell out clearly what is free along with the impact of the difference it can make to your life.

Or you can mention its real value in terms of its price. Another way can be to say they are among the selected few chosen to receive the free service. You can personalize it by using their name. Only, make sure you splash a statement that is going to get your customer excited. And ensure, the line is concise while capturing the essence well. They must hurry to open the mail.


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