An Autoresponder is basically a
computer application which can automatically reply to the email sent to it. The
answer could be as simple as, “thank you for the email, we will get in touch
with your shortly” or it could be more complex as a marketing autoresponder
series. The automatic pre-written emails send to the customers in sequential
form is known as an Autoresponder series. They are an integral part of an online
marketing strategy and widely used in email marketing. The first question asked
by a beginner in online marketing would be “what are some of the most excellent
autoresponder services?” This is what we are trying to answer on this page.
However, let us first shed light on the benefits of email marketing and why you
should invest in it.
Email marketing is a very significant part of successful online marketing and will remain so in the future as well. These are some of the advantages of email marketing:
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Cost friendly: the cost of email marketing is very low when compared to conventional marketing. There is no postage fee or expenditure on TV or magazine ads. There is a small fee of mass email only.
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Higher conversion: you can attain higher conversions by only targeting people who have chosen to receive marketing emails from your business.
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Segmentation: while sending emails, they can easily be differentiated and sent based on gender, location, income group, people of various demographics, et cetera. This is not the case with conventional marketing.
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Increased business: email marketing increases business through impulse buying. This is not the case with any other form of marketing. A customer can see the offer and instantly purchase the product with a few clicks.
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Simple creation: the finest autoresponders are very simple to use. You don’t have to be a technical expert as long as you have the email content. You can create an amazing campaign with images, logos, and videos.
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Easy analytics: impressive and easy to read analytics are offered by the best autoresponders. They are helpful in creating the track of your campaign and conversion rates. If anything goes wrong, you can take preventive actions early enough to avoid any real damage. This helps in keeping your marketing plan on the right and successful track.
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Easy sharing: your subscribers can easily share any latest offers and deals with their friends with the help of a few clicks. This could not have been done in the case of conventional marketing. In this way, your customers become brand campaigners.
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International reach: with the help of email marketing, you reach an international audience and sell your products worldwide. Contrary to social media, you know who read your content.
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Immediate result tracking: you can track the results immediately, within a few moments of sending the emails. For instance, you take advantage of campaigns where subscribers are inspired to take a deal instantly.
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Superb return investment: email marketing system inarguably provides you with the best return investments as compared to other marketing systems.
When there are so many advantages of email marketing, perhaps the time has come to take it seriously. To launch and successfully run an email marketing campaign, these 5 are the best autoresponder services.
1. http://www.getresponse.com/
#1 AutoResponder: GetResponse
Get Response is a one-stop platform for creating amazing marketing designs and strategies for all your e-commerce needs. This wholesome marketing design software cover all the essential aspects of email and website marketing that leads to more engagement and sales. With high quality templates and ease of use (no coding needed) you can begin your e-commerce free of stress nor hassle.
Features
All-responsive email and website automation. You don’t even need to know how to code, Get Response has got your back with easy designs and high quality templates. All you need to do is choose which template fits your business brand personality.
Get Response can autofunnel your subscribers or customers and create the most effective strategies for your email marketing, landing pages, sales, and more. Beautiful and effective landing pages are also part of Get Response service that makes building your e-commerce business that much stress-free.
You can fully integrate Get Response with your apps, be they a social media app or an e-commerce app. That way you don’t lose track of your loyal fan base feedback and you can easily maintain your sales which you are garnering from your social media fans.
Click Here To Visit GetResponse Site
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#2 AutoResponder: Aweber
Leave it up to
Aweber for simple ways to build an email marketing strategy that
does not sacrifice powerful features. Aweber provides customers
with simple tools to build an astonishing email marketing designs
and strategies. The focus lies on garnering engagement and then
sales performance.
The software is easy to navigate and use but powerful enough to
even allow for A/B testing before you actually launch your
marketing actions.
Features
Aweber allows you to easily track email performance and how it relates to your sales performance. This way you will know where to invest more of your time and money on. Aweber is accompanied with a mobile app version which you can easily install on your smartphone. This is super useful when you want to check on how your sales are doing when you are far from the desktop. There is a built-in testing unit offered by Aweber with which you can experiment with how your newsletters look before actually sending them.
You can also create beautiful sign-up forms that are effective enough to catch the attention of anyone who enters your website for the first time. Aweber is a trusted email marketing software that has been used by over 1,000,000 satisfied customers!
Click Here To Visit Aweber Site
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#3 AutoResponder: Mailchimp
Mailchimp is a
professional-looking marketing software platform that will make all your
subscribers or clients fall head over heels with your brand. The platform offers
cute, professional, elegant, and sleek designs to choose from for you to start
creating a powerful and effective marketing programme.
The tools are easy to use and in just one place you can get all the marketing
tools you will ever need to build your e-commerce website and newsletters.
Features
With Mailchimp you can build your
own professional and elegant newsletters, landing pages, postcards, emails, and
more for your social media needs. Mailchimp templates and designs allow you to
choose a cool personality that matches your brand image, all in just one place
and through easy-to-use tools.
Keep track of your audience data with a powerful CRM tool that lets you easily
input and tweak both essential and trivial information.
Pre-built templates and cool automation let you create a campaign within just minutes. With the right target audience, Mailchimp helps your brand stand in the spotlight. If your product or brand needs a strong relationship and engagement from your audience, Mailchimp is definitely the platform you can trust to help you build and maintain your business.
Click Here To Visit Mailchimp Site
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4. https://www.mailerlite.com/
#4 AutoResponder: Mailerlite
If you’re starting your own e-commerce or has a brand that needs media and email marketing, MailerLite has got your back. It is a simple, easy to use, yet comprehensive email marketing platform that lets you create powerful and effective marketing strategies with just simple steps.
The tools are handy, straightforward, and gets all the work done. There is even a 24/7 support that will guide your through any technical problems. Over 650,000 satisfied customers are trusting their business with MailerLite and we’ll see why.
Features
Drag and Drop editor lets you
freely create a stunning newsletter, even when you don’t know how to HTML. It’s
really easy and user-friendly. You could be launching your campaign in just a
few hours!
Powerful landing pages that easily gain you more subscribers. The platform also
supports interactive pop-up that will increase engagement rate whilst gaining
email list as well.
MailerLite‘s smart subscriber management also easily segments your new subscribers from the loyal fans. That way you can differentiate how each segment receives newsletters from you. You can also personalise your newsletters and tag your subscriber segments so that every group members receive the right email at the right time, with their own names on them.
Click Here To Visit Mailerlite Site
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5. https://www.activecampaign.com/
#5 AutoResponder: Active Campaign
Active Campaign truly knows what they are in the market for. They
offer free sign up with which you can explore their powerful tools
to create amazing newsletters that simply get you the sales.
This advanced email marketing platform also provides services
further than just marketing tools. And better yet, their smart CRM
ensures all your subscribers data are in place. What makes Active
Campaign a desirable partner when it comes to your e-commerce
building?
Features
Active Campaign offers their customers 1-on-1 training to get you started on building a beautiful and effective email campaigns. You will be equipped with all the know-how of email marketing and funnelling before you launch your first campaign.
If you are an expert who have had experience with a different software, Active Campaign offers you a FREE migration service to move to their software. You will be absolutely free from hassle and stress as well.
You can easily create stunning newsletters with Active Campaign which can be automated. That way you will always send the right email to the right recipient.
Active Campaign also lets you segment your subscribers according to their actions and behaviours. When combined with their smart CRM that lets you organise customer data, you can be sure your sales will be boosted with you saving time as well.
Click Here To Visit Active Campaign Site
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Reasons To Use Email Autoresponders
Email autoresponder is the software that helps individuals as well as businesses to send frequent emails to their targeted customers and generate more revenue. Use of email autoresponders has become the trend in business world for the past few years. Following are the reasons to use email autoresponders:
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The very first and the most important reason to use email autoresponders is that these save a lot of your time. You can send email message to thousands of audience with just a single click. These emails are sent automatically after certain actions performed by your audience.
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Creating a good first impression is the key to success of every business nowadays and this can easily be done by using email autoresponders. Emails sent by autoresponders at certain events based on the audience’s data surprises your audience and delight them.
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Another reason to use email autoresponders is that regular contact with your audience through sending frequent emails helps you to build brand credibility and convert your audience to loyal customers.
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Most of the businesses use email autoresponders because these increase response rate of the audience and eventually increase ROI by almost 40%. Research shows that response rate achieved through email marketing is almost double of the response rate achieved through standard marketing.
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Customers’ engagement is always the focus of rapidly growing businesses and email autoresponders help you engage your customers in better way. Email messages after every transaction performed by your customers keep them engaged and loyal to your brand.
What To Look For In An Email Autoresponder?
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The very first and the most important feature to look for in an Email Autoresponder is the user interface. Most of the businesses overlook this feature which speaks a lot about the quality of that software. It is also the feature that compels your customers to open and read all the content in the email.
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The next feature which has attained much importance over the past few years is the visual editor within this software. This is because it provides you the facility to edit, design, and stylize your email messages to leave a better impression. It should provide the drag and drop facility, photo/image editing facility, and even provide the opportunity to incorporate your own HTML and CSS to design your templates.
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CRM integration is also one of the most looked for features in email autoresponder software because it balances your sales and marketing and makes your campaigns more effective. The main objective of using email autoresponders is to increase ROI which is possible only if you interact with your customers. Integration with CRM provides you additional information related to customer demographics and the intensity of competition. Integration with CRM also helps you to keep your software updated.
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Most of the email marketers aim to cut through the clutter which is also possible if you are using good email autoresponder software. Good email autoresponder software provides detailed analytics and reports that help you judge the performance of your email campaign. These reports tell marketers about the platform their clients are using, how long they stay on their email, whether they print, forward, or delete their email messages or not and much more.
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Another feature to look for in email autoresponders is the automation or triggering the process. This means that your software should be programmed to send emails to those people who visit your website. This welcome message creates connections between the businesses and the customers. Not only this, but it should also be programmed to send emails on various historical events. Most of the autoresponders offer preset automation types to save time and cost.
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Your email autoresponder is always good if it offers Can-Spam Compliance because spam emails discourage both the senders and receivers. Also, avoiding spam emails builds the reputation of your company and also helps you to optimize the deliverability of your emails. It should be capable of detecting broken links, HTML issues, and display of messages in customers’ inboxes.
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Segmentation of your contacts is also one of the peculiar features being looked for in email autoresponders. This is because sending similar emails to all your contacts, sometimes, decrease the credibility of your business. Therefore, the email autoresponder should have the feature to divide your contacts into small segments and send different email messages to different segments of people to avoid spam. This segmentation depends on customers’ geolocation, their purchasing behavior, and their click-through rates, the browsers they are using, and much more.
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The last but not least looked for the feature of email autoresponders is their reputation and credibility in the field. Software being used in the market for the past few years is always more credible than new because it reduces the chances of spam and ensures the real-time deliverability of your messages.
How Email Autoresponders Improve Customer Experience?
Email Autoresponders are a great tool for companies to instantly reach out to their customers and provide a easy and seamless way of communicating. Autoresponders make the job of an organisation easy in reaching to its customers and communicating with them the way they desire.
Email Autoresponders, specially, can improve customer experience in so many ways. Here are some ways in which they help enhance communication and connectivity.
- Instant Acknowledgement: Now when a customer sends an email, the autoresponder directly responds in response and lets them know that their messages have been received. This seemingly simply act goes a long way in enhancing customer experience.
- 24/7 Availability: Round the clock services can be made available with best Autoresponders. This ensures that customers don't wait for another day to have their queries resolved. This can be particularly beneficial for people in international time zones and provide them timely response about their queries.
- Timely Responses: With Autoresponders customers can be informed about expected response time. This can help set right expectations with the customers and prevents them from feeling ignored.
- Efficient Handling of Common Queries: Most user queries are routine in nature. These repetitive tasks can have standard solutions for them. Autoresponders can be automated for such routine tasks like FAQs, troubleshooting, and shipping issues without the need being there of any manual intervention.
- Personalization: There are also some advanced Autoresponder tools that can be used to deliver interactions on the past behaviour of customers. This creates a more engaging experience for the customers and boosts the businesses.
Email Automation Software Strategies, Tips And Tricks
The increasing global competition among the businesses has made email automation necessary for their operations. This is why every business wants to use this technique to remain in the competition. But, most of the people really do not know what it actually means. In order to know the real implications of email automation and apply these to the business, following are some of the strategies, tips, and tricks that will work for almost every business.
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The very first and the most important strategy to adopt while using email automation software is the segmentation of your subscribers. Segmentation proves helpful in setting up various email campaigns and also makes these campaigns more targeted. It would be right to say that all other KPI’s of email automation depend on the segmentation of your contact list. Businesses can segment their email lists on the basis of demographics, buying behavior, and likes and dislikes of the customers.
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Personalization of your email messages is another very important tip to make your email marketing more effective. This does not mean that you have to send individual emails to different people in your contact list. Instead, you will have to send emails according to personal data received from the customers from time to time. For example, you can send Happy Birthday, Happy New Year, Independence Day, and other celebration messages according to the ethnic belief and demographics of them.
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Another very good trick to keep your customers engaged with your business is to maintain quality while creating email campaigns. Most of the businesses focus on frequency of email messages which never proves beneficial if you cannot maintain the quality of your messages. Try to make it attractive and appealing by using designed cover letters. Write those introductory words that can convince the clients to open the emails and read details of your message. Neglecting this trick may spam your email messages and eventually lead to un-subscriptions.
The purpose of this site is to present readers with an accurate, clear and honest review of the autoresponders. All system claims are made based on; customer testimonials, medical endorsements, 3rd party clinical/scientific studies, supplier information or user posted documented support forums.."