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Autoresponder Software - The Must Have Online Marketing Tool

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Are you tired of manually replying to customer queries? It is time you started using Autoresponder software.

What is Autoresponder software?

It is an email program that automatically schedules emails to be sent in future to a number of email ids. Unlimited emails can be sent to any number of potential and existing clients.

Why Autoresponder software?

Marketing products and services is a very tedious task. One has to constantly monitor customers and their enquiries. Also information has to be sent out to customers at regular intervals. There is intense competition in the cyber space to grab the attention of prospective customers. In order to succeed, one has to constantly sit in front of computer and monitor client traffic. As a result, one cannot focus on selling and other business functions. The software is the best and the most cost effective way of solving this problem.

How does autoresponder software work?

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The software delivers replies instantly through email. It works around the clock. One is not required to be constantly present in front of the computer. The software even keeps the track of number of queries, nature of queries and the reply to all the queries. One can place their marketing message and instantaneous reply will be sent on receipt of a query. This can save hours of filling forms and replying to queries. The time saved can be used for other productive purposes.

Uses of Autoresponder software:

  1. It facilitates effective follow up on customers - One can keep effective track of customer queries. One can address customer complaints and doubts. This helps better client servicing. This also helps in generating more sales. Follow up messages are automatically sent out. This reduces the work on ones part
  2. Sample newsletters can be sent out at regular intervals – The software helps in sending periodicals and newsletters directly to the customer’s mail id. Information can be shared with everyone on a timely basis.
  3. Valuable articles can be distributed at the website using software.
  4. Using email signature file results in immediate receipt of your articles without one having to lift a finger.

Features of a good Autoresponder software

  1. Good autoresponder software helps in keeping effective track of customers and customer queries.
  2. His helps in effective management and reducing costs.
  3. There is a provision of unlimited text length. Pre formatting also helps in keeping the message crisp.
  4. Personalisation is possible if name database is present.
  5. One has complete control over autoresponder software.
  6. A firm spam policy can be established.

Difference between free and paid autoresponder software

Free Autoresponder software have limited features as compared to paid autoresponder software. Free ones also have a lot of advertisements pre incorporated in them whereas advertisements are not pre incorporated in paid auto-responder. Generally free autoresponder is available for use for a predetermined period. Monthly payments have to be made for using paid autoresponder.

For an effective online marketing campaign, autoresponder software is absolutely necessary. It saves time and increases productivity and efficiency.

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