5 Email Marketing Acronyms You Need To Know

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  1. CTA – call to action

A call to action is one of the most widely used acronyms in digital marketing. This is especially the case when having discussions on email marketing. A call to action is quite literally a call to your email recipients for them to take action.

Of course, this action is very specific and has been tailored by you in accordance with your email goal.

You are certainly already familiar with sentences like these in an email newsletter: 'Get your free PDF now!' or 'Grab your FREE shipping chance NOW!' or 'Sign up now and get a 10% discount!' Yes, stuff like that.

Basically, a call to action is utilised in accordance with the purpose of your email. This will never get old.

Almost all promotional email newsletters will include a CTA—whether a button, image or link. CTAs help your subscribers know what to do after receiving a promotional email.

Campaign Monitor emphasizes that the primary purpose of a CTA (Call to Action) is to prompt consumers to take action. The CTA button should be highly visible, attention-grabbing, and impossible to overlook. CTAs hold a vital place in an email marketer's toolkit, serving as the simple yet potent elements that distinguish good emails from exceptional ones. Regardless of the campaign's nature, an email should consistently foster ongoing dialogue and interaction between a brand and its consumers.

  1. ROI – return on investment

You probably have encountered the idea that email marketing provides the highest ROI of all digital marketing technics. But maybe you have wondered, what in the world does ROI mean?

ROI stands for return on investment and it can be plural, too, depending on how many investments you have made for a particular email marketing campaign.

At any rate, ROI will help you see how much financial return you are getting for every penny that you have spent on your email marketing campaign.

This is why the stats have stated that email marketing provides an average ROI of $40 to $44 for every $1 you spend on your email marketing investment.

So, that's definitely a lot of money and if you invest wisely, and you monitor your metrics well, the financial return that you can get will be so worthwhile. If you do it right, you can gain massively.

  1. UX – user experience

UX stands for user experience and this is just as equally important when talking about email marketing. As you can see, email marketing is digital. It means that a lot of design changes can be made to create the most functional user experience.

On top of that, it is also quite complex, presentation-wise, because, unlike newspapers or pamphlets, email newsletters can contain links.

These links need a good design so they are easy to click, especially with fingers, since a lot of people open their emails on a mobile device.

Aside from this kind of functionality, an email newsletter also needs to be viewed correctly on different types of devices.

Some people use mobile, some others use desktop, if the design you have made is incompatible with mobile, for example, your users will have a bad experience.

According to Usability Geek, Email UX design encompasses every aspect of end-user engagement with your email communications. This includes visual design, performance, and content. The objective of Email UX is to craft a captivating brand experience while simultaneously achieving marketing goals, whether it's driving purchases, sales inquiries, or event registrations. UX and product teams employ user segments or cohorts to analyze user behavior and inform design choices.

As you can see, good email design and functionality play a crucial role in positive UX.

  1. CRM – customer relationship management

Customer relationship management is actually super crucial if you want to maintain success in the long run. Most email marketers do not pay attention to customer relationship management but those who do will be winners in the long run.

When you have an email marketing partner who can provide customer relationship management, your partner will be able to monitor customer experience and see in what aspects your email marketing strategy can be adjusted.

Adjusting your strategies will naturally improve your performance as long as those strategies are based on customer feedback on their real-time experience with receiving your email newsletters.

So as you can see, customer relationship management is important to maintain the retainment of your subscribers and can potentially increase the way they spend on your brand.

Good customer relationship management can also help convert prospects and visitors into actually buying customers, which then only increases your revenue.

  1. CTR – click-through rate

Click-through rate is also an important email marketing metric that should not be overlooked. Paying attention to your CTR can help you gauge how successful your email campaign has been.

CTR is calculated when your email subscriber opens, reads, and clicks a link you have provided in your email. Of course, there can be more than one link. It really depends on how well or clearly you have designed your emails to be.

When a reader clicks through a link, this means that the reader is interested in the kind of content you have created. The news is interesting enough for them to want to see more.

Campaign Monitor states that the primary objective of tracking click-through rates (CTR) is to assess engagement levels. By utilizing CTRs, you gain valuable insights into various performance aspects, including overall brand interest or email fatigue, the effectiveness of email content (both written and visual), the strategic placement of links, the number of links included, and the impact of different media types.

If you manage to make a sale through this method, then it is a win. You have made a conversion by sending an email newsletter. The click-through rate can always be improved by sending relevant content that will be liked by your subscribers.

Hope you enjoy reading "5 Email Marketing Acronyms You Need To Know" :)

Ways To Increase Sales With Transactional Emails

Greeting looks nice to every person in this world and it also attracts due attention of the potential customers. It will look awesome if an order acknowledging email is sent with a thank you note and presenting some sort of emotional gratitude.

During such transactions, the customer’s behavior is more receptive and the level of acceptability is very high; therefore, it is the most suitable time to complement a promotion or re-launch an offer. By using transactional email the up-selling strategies and tactics can be employed in an extremely benefiting manner.

The order confirmation email is another transactional email that can be advantageously exploited to up-sell a few additional products or supplementary services. An email can be transactional in its primary function but it can contain a hidden selling message with an orientation of cross-selling the additional things through this transactional email.

Within a transactional email, the embedded messages showing special offers and promotions for a few other products can appeal to numerous customers to buy multiple products from that particular company.

When the order is ready to be shipped; the shipment confirmation is also sent through a transactional email; this information also merits the attention of the recipient and if it accompanies additional sales messages, there are bright chances of more buying by the same customer.

Various reminders about the expiry of a deal; reaching the expiry of account, etc are also attention-seeker emails and can help to achieve the up-selling and cross-selling targets set by marketers for particular email marketing campaigns.

The customer care side is another strong point of contact for the users; emails received from customer support centers are also considered transactional emails and carry a high reputation, therefore, such text-based emails can also be overwritten with some promotional sales messages ultimately inviting a high probability of sale increase.

Most of the time such emails are sent entirely with text content, therefore, they seek more attention of the reader towards content in other formats and may lead them to buy few more items in the same go.

Hope you enjoy reading "Ways To Increase Sales With Transactional Emails" :)

1 Amazing Social Media Marketing Idea

Employees

Have you ever thought to share your employee’s stories on your social media posts? If not, then now is the time to empower their opinions and provide a platform to their unheard voice. Employees are the most significant asset for any brand. However, these precious people are extremely benevolent in establishing your trust with the audience. Subsequently, you can tell their story and share their struggles via a post in the form of videos or pictures.

This way consumers will associate with a brand in a more effective manner. You can ask your employees to be a part of your social media campaigns and promote your products or services. Needless to say, real faces add substantial value as well as capital worth to a brand. However, by sharing their priceless opinions on your social media feeds will add a personal note. In this manner, a gap between a brand and its clients is filled.

One Reason Why No One Is Reading Your Email Newsletter

No enticing subject line for the email

The subject line is one of the factors, affecting your email open rate. Internet users choose your email message after interpreting this subject line. We may compare this line to the title of a book. Thus, it has to be always attractive and interesting to everyone.

While you are sending the email, you have to make sure that there is no issue in the reading subject line. The short subject line is the best option for you. However, never use the terms- Help, Free or Reminder in the subject line. Your major intention is to promote the email.

The subject line may be in question form, and it is the best way for attracting subscribers. However, you have thought of the needs of the audience.

Your email has to give the solution to the present issues of the subscribers and potential customers of your company.

Best One Email Idea For When You Are Not Sure What To Send

Educational or instructive email

You think that your customers must have knowledge of your industry. That is why you have to send this email to them. This helps in growing trust and a positive relationship with your potential customers. Businesses of any type may choose this type of email.

Your email has to include relevant content. You can pick a topic, and then, start teaching your email readers to help them in knowing everything of the topic. For instance, job searching websites send emails on workplace life. Your email must encourage everyone to read some more about the topic.

You may include a link that takes your readers to another relevant article at your website. This is the best way of engaging with various customers. It is also better to insert promotion components to the email. However, your major intention is to help email readers in learning various things.

1 Don't Of Using An Autoresponder

Writing a name with incorrect spellings

Having recorded a name with incorrect spellings could mean that the email was perhaps meant for someone else, or the sender did not pay attention to noting down appropriate details of the customer. It sounds like a lack of interest in the way you are doing business with your customers. When you record data always double-check that everything is noted appropriately.

Yes, it is understood we make mistakes, however, we can avoid committing these mistakes by taking certain measures. All of us want our names to be written in the way it exists. And we are offended when spelled wrong. If you record your data in a CRM or Excel file, look at your data and compare where the mistakes have happened. If you’d have to call the customer, confirm their details on the phone do that right away. In marketing typically, each step helps you get closer to your customer building your brand value.