5 New Ways To Tackle Email Marketing For Your Blog

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  1. Share new blog posts with an email

To combine your email marketing with your blogging, make sure that you share updates on new blog posts via your email newsletters.

Yes, you can do both, of course. If anything, this method is a great way to notify your readers that you have a new blog post that is already up and ready for reading.

Your email newsletter shouldn't contain the whole blog post, of course. Basically, what you want to do is provide a preview of your blog post. So, just a few sentences at the beginning of your blog post.

You could also include some important highlights that you can stylise into a quote. In essence, doing this is also getting your readers to get used to opening your emails in their inboxes.

An article published in the My Emma Blog states that incorporating blog posts into marketing emails offers a multifaceted approach to engage subscribers. This strategy not only showcases expertise, but also delivers valuable content directly to readers, enhancing their trust in your brand. Additionally, sharing blogs can spark curiosity, driving subscribers back to your website, thereby increasing website traffic. By deepening engagement and offering value, this technique fosters enhanced user interaction, potentially amplifying conversion rates and fostering brand loyalty.

It is a great strategy that can improve user engagement with your content, even if you are not selling a product.

  1. Create interesting content that’s relevant

When it comes to blogging, a lot of people are going to think up very complex tricks that get you the traffic you desire. But all in all, there is really only one tactic that will always be ensured to win: great content.

If you create great content, you will always have a reader and chances for them becoming loyal fans are significantly higher. Focusing on just great content may not get you viral really fast, but in the long term, success is guaranteed.

It's just a matter of time and more effort. Create timeless content that you can update in the future, too. Updating old, popular content is a great way to stay relevant.

On top of that, do remember to create content that is actually relevant to the type of audience you are targeting. Even niche content can get big if you stay consistent.

  1. Utilise a call to action to direct readers to your blog post

When creating preparations for an email newsletter, don't forget to use this thing email marketers call a call-to-action. A call to action allows you to direct the attention of your readers towards a specific action you want them to take.

Thus, the name suggests it all. You are calling your readers to act upon a specific link or button that you have included in your email newsletter. This call to action can be anything specific you have in mind.

If you want to share a blog post, then the call to action can be simply a link to that blog post.

If you are holding a time-limited sale, then the call to action can use a short sentence that says: 'USE YOUR 20% PROMO CODE NOW' or something along that line. Calls to action are a proven method for success.

According to Brevo, for an efficient utilization of CTAs in email marketing to steer traffic towards your blog, it's essential to ensure that your CTAs are crystal clear, brief, and incorporate powerful action verbs. Whenever feasible, customize your CTAs, position them strategically, and experiment with various CTA variations. Additionally, you can leverage compelling visual elements, infuse a sense of urgency, make your CTA visually distinctive, and meticulously monitor the outcomes of your CTAs to maximize their impact.

  1. Use interesting and engaging images in your emails

Email newsletters are so convenient in that you can literally design them any which way you want. And so, of course, the goal of your design should be to make your email newsletters as engaging as possible. But wait!

This doesn’t mean that the goal of your design should be to include as many flashy things as possible. Making an attractive and engaging design doesn't necessarily mean putting everything in your toolbox there in a single email.

Rather, the point is to make your emails easy to read but still inspire a good mood. If you can do this, your open rate and engagement rate are ensured to grow.

And as such, you can include images in your emails that will enhance the beauty of your design. Use aesthetic images that are aligned with the aesthetic you already have on your blog.

As per Skyword, content paired with visuals garners an impressive 94% increase in views compared to content presented without images. HubSpot's research further supports this, revealing that articles featuring an image every 75-100 words experience twice the social media shares compared to those with fewer images. This phenomenon can be attributed to our innate attraction to visuals. Images effectively break up text, enhance content's scanability, and bolster comprehension. Moreover, they possess the unique ability to convey emotions and ideas in a manner that text alone cannot replicate.

  1. Automate your email marketing

When your mailing list has become quite big, it is a good idea to use automation. Automation for email marketing is called an autoresponder.

With an autoresponder tool, you can more easily manage the growth of your mailing list, which then can directly impact the growth of your blog. Using automation can help with mundane but repetitive stuff that needs to be sent to specific groups of people.

As you can see, doing all of those tasks manually can be super taxing if you do them manually. An autoresponder tool can help you make rules for specific tasks.

For example, you can automate a series of welcome email that contains essential blog posts that new subscribers are likely going to be interested in.

After getting the hang of the welcome email series, you can also automate opt-ins in your footer and segmentize your email newsletters based on subscribers' preferences and demographics.

Hope you enjoy reading "5 New Ways To Tackle Email Marketing For Your Blog" :)

The Impact Of Email Marketing ROI

The email marketing Return of Investment is absolutely the same as it is told, the investment versus profit ratio in email marketing is literally important to be looked into by the businesses. The email marketing ROI is an important statistical term that shows the specific amount of money for a certain email marketing campaign.

The email ROI consists of the amount of money incurred upon commercial advertisements, conception and formulation of targeting emails, gathering email addresses and preparing email lists, and many other sequels of the marketing process.

The spent money is worth usable to send out the email newsletter to a large number of recipients; subsequently, leading to compelling them to land onto the intended web pages and blogs.

The marketing email actually works as an appealing invitation to visit a specific website and the ultimate aim is to convince people to buy certain products supplied by a particular business. Professional marketers are really concerned about email marketing ROI in order to continuously assess their invested assets and their outcome in the form of sales and profit.

Email marketing remains the topmost marketing channel in terms of ROI as each spent penny is returned into multiples of dollars. Many people use other marketing channels but when their ROI is compared with email marketing, there is a significant difference between the sales and profit ratios.

Email marketing ROI provides sufficient guidance to marketing professionals for forming their further strategies to expand the email marketing campaign and compare ROI with other channels. This provides the marketers to improve their tactics and strategies while observing the entire process in a single graph representing the email marketing ROI.

The ROI can be set as an objective or a goal of a particular email marketing campaign; which further helps the marketers to set certain parameters and standards to achieve those objectives and goals. The effectiveness and efficacy of an email marketing campaign and the ROI are directly proportional to each other; hence making it more vulnerable for the marketing professionals.

Hope you enjoy reading "The Impact Of Email Marketing ROI" :)

1 Amazing Social Media Marketing Idea

Combine social media with email marketing to build a strong campaign

It is very crucial to have your social media and email marketing teams be on the same page if you want to build your brand. These two extremely significant marketing tools must be used together, to gain maximum from email marketing as well as a social media campaign. These two marketing tactics can take your brand to the next level.

You can use your social media to find your targeted audience and get them converted into your potential buyers through email marketing. To sync both the teams, you can initiate a campaign and ask your followers to give suggestions. Adding your social media handles in your emails and vice-versa does wonders! Also running regular contests and later asking the audience to subscribe to your email yield better results. While following this strategy, remember consistency and patience are the only keys.

One Reason Why No One Is Reading Your Email Newsletter

You have sent image-only email

As the images are attractive, most of the brands make the mistake of filling the email content with several images. However, this type of email is never friendly to mobile users. For most of the email users, the image settings remain deactivated. In this case, your email content will not be viewable to them.

While it is an image-only email, the readers will not be able to find out what is clickable to them. This email may also reach the spam filter of the subscribers.

Another issue is that the presence of several images affects the email loading time. The email reader may delete the emails without opening them fully. They will also unsubscribe your email.

Some email users use keywords to find out essential messages. However, while you have sent an image-only email, their keywords will not be applicable for your promotional message.

Best One Email Idea For When You Are Not Sure What To Send

Newsletter email

You may choose this option while your major purpose is to inform corporate news to the customers. You will also be able to increase brand recognition and develop a better relationship. All types of brands can rely on this technique. This email is one of the valuable promotional tools to your business. You have to take time for creating a high-quality newsletter.

The newsletter format can be long or short. You have to split the newsletter into different short and easily comprehensible content, which includes CTA and images. You may compare it to a mini-newspaper. Write down all the lines clearly, and the overall layout has to include very common fonts.

You have to add the contact details of your business. However, choose the right place for inserting this information to your newsletter. An increase in sales may not be the major purpose behind composing all the newsletters. The newsletter email helps the readers to identify you.

1 Don't Of Using An Autoresponder

The Tone of content

When writing any message or let's say simply communicating with your customers, ensure the proper tone is used. You might sound rude because of adding some words that may be read as rude by your customer. If you are creating urgency, write that the deadline is this time and explain why you require it. Rather than mentioning this is the deadline and making the customer unable to make a decision in confusion, give them hope and time.

You do not know what situation they are in when they are reading your email. You have written in your way and it is not read in a similar tone by your customer. Keeping all this in mind, enrich your campaign with insights and consider customer’s time precious. Frame your message, read it, and read again. The tone of your content itself triggers the customer's buying decision. Is it persuasive, rude, polite, important, etc?