5 Time Saving Tips For The Busy Email Marketer

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  1. Make templates for different types of emails

When working with email marketing strategies, there is really a load of work that needs to be done regularly. If you are a busy email marketer, it would not do you any good if you were to work on each email independently.

To save time, it is important that you have a template that you can return to when creating a new email. In fact, it is a good idea to have multiple templates ready for different types of emails, if you do send out different types of email newsletters.

As outlined in a study reported by About life and love, for email marketers with busy schedules, creating each email from scratch isn't practical. Employing well-structured design templates enables subscribers to swiftly grasp email content. Moreover, these templates are designed to be responsive, ensuring seamless display on different screen sizes and devices. Adopting templates not only saves time but also guarantees that your emails consistently maintain a streamlined appearance.

Having a template saves time and it ensures that your emails are always streamlined. That way, your email recipients already know what to expect when they receive your emails and can easily scan the email content within seconds.

Research has found that the average people spend only about 15 to 20 seconds to scan an email.

  1. Use pop-ups to gain more subscribers

Email marketers launch a very important email campaign when they want to gain new subscribers and customers. But needing to always do this may not be the most effective way for growing your mailing list.

There is simply too much effort and the gain may not be big immediately. If you want to keep growing your list without too much effort, use pop-ups on your website.

Rather than actively trying to build new campaigns every time, you can use a pop-up on your website or blog that prompts visitors to join your mailing list.

Based on the research released by Super Office, if you're aiming to continuously expand your email list with minimal effort, employing pop-ups on your website is a valuable strategy. Instead of creating new campaigns each time, utilizing website pop-ups that capture visitors' interest and encourage them to join your mailing list can prove more effective.

If you do this, you can manage to gain new subscribers even when you are not running a specific email marketing campaign. It is a nifty idea that you can simply set up and forget.

Meanwhile, with the time you have on your hand, you can focus more on making great content for your brand.

  1. Use an autoresponder tool to have you clean your mailing list

Email marketing services, which are also called autoresponders, can help you manage your mailing list. From time to time, your mailing list requires some upkeep. Your growing list needs to be cleaned to maintain its health.

Just because a mailing list is big does not necessarily mean it is healthy. If you have many unresponsive or inactive email addresses, then those dead emails are just taking up space without giving you the return you hope for.

As highlighted in a study published by Validity, autoresponders offer effective assistance in handling your email subscriber list. Utilizing email services such as BriteVerify enables you to automate list cleaning procedures. This solution can identify email addresses in your database that have undergone changes, become inactive, disabled, or are no longer valid. By addressing these issues and removing such addresses from your campaigns, you safeguard your email deliverability before it gets compromised.

Of course, if your mailing list is still relatively small, you can do a clean-up yourself manually, but if it’s already very big, then it could be bothersome.

So instead, you could use an email service provider to check for dead emails and automatically set up rules to remove inactive emails within a given time period. This will really save up your precious time.

  1. Create automated emails that are scheduled for specific events

If you are using a powerful email marketing tool, you can easily manage scheduled emails that can be sent in accordance with specific events.

Creating scheduled posts and emails will save up a lot of your precious time as you can brainstorm head-on and decide what kinds of emails should be sent during the whole campaign.

So, if you already have a clear vision of what your next campaign is all about, you can set up rules and schedules that automatically send out emails to your subscribers when an event is triggered.

A triggered event can include an event when a new subscriber has joined; when someone has left their shopping cart; when a purchase has been finalised; when an order has been delivered; and many other things.

As you can see, these are all important emails to send and automation makes things easier.

  1. Automate a welcome email

If you want to increase engagement, send a welcome email to every new subscriber. Sending a welcome email shows your appreciation towards your new subscribers and they will appreciate back such a gesture.

Even though it's just a little extra touch, it is now a basic manner to send out a welcome email. But, how can you possibly send a welcome email to every new subscriber you have gained?

Isn't it difficult to do this kind of thing manually? This is especially the case if your mailing list growth is super, right? Worry not as you can always automate such a process. Schedule a welcome email every time someone new has become a subscriber.

It's that easy. If you have an autoresponder tool, this entire process can be made even easier. Plus, an autoresponder tool can do so much more than just automate your welcome emails, so you should use one.

Hope you enjoy reading "5 Time Saving Tips For The Busy Email Marketer" :)

Things To Learn About Email Marketing Funnel

An email marketing funnel is very easy to understand and learn about; there might be many ways to start but first thing is to learn what a marketing funnel actually is. An email funnel is really helpful to facilitate the marketing campaign with an effective strategy. Email funnel makes it easy to convert potential customers into actual customers.

The recipients of email initially show their interest in a particular business, product or service and customers are those who actually buy from a business. Email marketing funnel constitutes customer retention as its integral part.

A typical email funnel has various parts like spreading knowledge, converting people to become customers, attracting them to consider new products, retaining the customers to be loyal and making them useful to advocate your products to other people. The funnel top is wider and gets gradually narrower to its bottom.

A reasonable number of users are provided with knowledge and awareness of the products but all of them might not become the customers therefore, funnel starts getting tempering down. A little fewer people convert and become customers; then all customers do not return back to do some more buying from the same source and the funnel goes further slenderer at the next lower stage.

The loyal customers are in reasonably less strength than the people who were given with knowledge at the top of the funnel. Among these loyal people, everyone might not be interested to become a campaigner for you; as most of them are only interested to buy and go. The promoters are extremely less thus constituting the narrowest bottom of the funnel.

The lower two stages are quite narrow because these stages require the extraordinary trust of the customers. The bottom part of the funnel is filled with totally devoted and trustworthy people who are real assets for a marketing campaign; nevertheless, the above parts of funnel are equally significant and require equally focused efforts.

Hope you enjoy reading "Things To Learn About Email Marketing Funnel" :)

1 Amazing Social Media Marketing Idea

Promote Guest takeover

Guest takeovers are quite trending these days. It's a kind of engagement where brands offer a temporary takeover of their social media accounts; to either a social media influencer or an individual to collaborate and cross-promote each other. The brand adds value to its content and in return guests reach a vast audience. It's a win-win situation for a brand as well as a guest.

For a guest takeover post, it is important to find a suitable guest who resonates with your brand, has his/her own identity, and also is capable of attracting new audiences. It can be a Social Media Posts takeover, Social Media Stories takeover, or simply be a Social Media Live takeover. You can let your guest have either a full account takeover or a semi- account takeover. Don't forget to publish an appreciation post and acknowledge the guest’s efforts.

One Reason Why No One Is Reading Your Email Newsletter

Overlapping of various types of emails

This is one of the mistakes of the marketers. They do not keep up the right level of coordination among the email messages. The e-commerce website owners and other online retailers send several email messages in a day. It causes the contradiction of their offers. The major issue is that the email readers have to browse all your email messages for finding out the best offer from your site. The readers may start unsubscribing all your emails. You can find the trend of overlapping emails during the festivals. Although you may be one of the reliable brands, you have a chance of facing the risk.

Thus, you have to send emails that are the most useful and valuable to the readers. You will surely get a response from them. You must also know the needs of the readers while sending an email to them.

Best One Email Idea For When You Are Not Sure What To Send

Reorder email

This email helps you in reminding that it is the right time for reordering a specific product. Business, selling the regularly used products, will get benefit from this email. For instance, vitamins and pet medicine sellers may choose to rely on this type of email.

Both images and text are essential for composing this email. For this email, you have to include a clear CTA. The process for buying the product becomes very easy for potential customers. You may insert a button, showing the words- Reorder Now. Place this button at the right place.

You can remind the customers of their past deals. You must also mention whether there is a discount offer on the product. This will give more encouragement to the readers to place an order for buying the product. Thus, use these tricks for composing the reorder email for your customers. Increase the sales rate in this way.

1 Don't Of Using An Autoresponder

Automating the campaign without testing it

Wondering that everything in your email template is complete, you are excited and send the email to the entire list for the particular campaign. What you have forgotten is testing the email - any links or tags in your email. Testing is a confirmation or rather a result of what your email will exactly be. You can get a view of what it will look like on a desktop screen and a mobile screen.

Look back at your analytics for your previous campaigns and ongoing ones to know whether your users are reading emails on phones or desktops. So once you have tested you are assured that it is all working and you can hit go without worrying that something could go wrong with your campaign. Also, ensure a test email was not sent to your existing user or customer. As for them, it will not be a test email, rather an actual message sent by you.