5 Tips On How To Structure A Promotional Email

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  1. Know your target

You need to understand your clientele to provide useful content. So who is your target?

As indicated by the study published by OptinMonster, it's crucial to understand your audience. The manner in which you present an offer to new customers in an effort to guide them through your sales funnel will differ from how you communicate it to existing customers for repeat business. Preemptively comprehending your audience enables you to craft emails that are more impactful and effective.

Well, a target audience is a specific group of online customers most likely to want your products or service. Thus you should appreciate your target audience and customer base.

To do so, you have to gather and analyze sufficient data about their problems and learn about which products and suppliers address these issues.

These data will include gender and location. Interests, age, and income also play vital roles in allocating target group needs.

Once you have these, you can draft promotional emails talking about their problems and how you could resolve them. You could include what inspires them.

When you know their goals and needs, you can tailor your products and services to offer suitable solutions.

Thus target audience forms a significant role in how you structure your promotional emails.

  1. Set an objective and CTA

Once you have identified your target audience what do you do? Well, you craft the main objective of reaching them.

What are you trying to promote? How will the products help alleviate customers’ pain? Why is your product or service superior to that offered by the competition?

Your promotion email should answer these and many other pertinent issues comprehensively. Indeed, you are trying to convince strangers that you can help.

As reported in the Campaign Monitor study, it is advisable for promotional emails to proactively address potential customer inquiries. These could include questions like, "How will the products address customers' concerns?" and other queries that may arise. It's essential to thoroughly answer all of their questions to ensure effective communication.

Once they get hooked up what happens? Your email should set these steps well in advance.

Start with your end goal and lay a clear path to reach the call to action. But know that not all CTA culminates into sales.

And even if this is the ultimate objective, not all readers would take this step initially. So what do you do?

You can prompt the subscribers to forward and share exciting content. Next, you can persuade the subscribers to visit your website for additional blogs and content that may resonate with their unique requirements.

Still, you can convince them to fill in the subscription form or set up a meeting. All these are done to eventually expand your target list and to gather intelligence about their unique preference.

  1. Use simple email

People are busy and don’t want to be bombarded by complicated articles. Still, smartphones are narrow, hence any typed document has to be well-spaced and simple to sustain interest.

So, when you are drafting a promotional email, your email format and structure should be simple. A typical promotional email should have a pre-header text, a header, and a greeting to the recipients.

Afterward, the main body of the mail follows the above. It’s also segmented into a sales funnel while addressing the potential clients’ lifestyles.

Lastly, you should include CTA and even a signup prompt.

Readers always prefer a simple email structure. So use heading styles and incorporate bullet points for a concise presentation.

Referring to insights from the Marketing Tutor study, simplicity is key when crafting promotional emails. In your email composition, ensure to incorporate pre-header text, a header, and a recipient greeting. Integrating a clear call-to-action (CTA) is essential, given readers' preference for a straightforward style. Utilize distinct heading styles and employ bullet points for a concise and effective presentation.

Still, you can shorten the paragraphs so that three is much pause in reading. Besides, spacing between the paragraphs is essential. This ensures that the eyes aren’t strained even when reading from smartphones.

It also makes for an interesting read.

  1. Subject line

Readers only open a mail with striking headers. After all, the first impression matters.

Thus the subject line should stand out to entice a mail recipient to click on it. When the mail has the customer’s name, it’s personalized, and the recipient feels valued.

Even with the personal touch naming brings the content matters. Nobody will waste their time reading irrelevant content which adds no value to their lives.

To maintain seriousness, avoid using free, sales, and extra. These are sassy and would appear promotional, and hence spammy.

Using excessive punctuation and all caps is not recommended either. Or else your article would appear sensational and hence out of touch.

Just write matter-of-factly, without appearing to be overtly persuasive. But provide facts and quote reputable sources to further authenticate your product’s effectiveness in addressing their real concerns.

  1. Test data

Once you complete the drafting of your mail, you should thoroughly test it before sending it out. Remember that you’ll use different email disbursement platforms. Still, recipients have different devices.

The most popular email providers are Google, Yahoo, and Hotmail. Besides, various devices feature different operating systems.

Thus there is no flat platform fitting all the users. And so your emails must try to accommodate all these variations, otherwise, they wouldn’t be delivered to your subscribers and potential recipients.

To ensure you don’t run into such issues, test your emails by running them in different providers using various devices with all popular OSs.

Not all your subscribers have a wide bandwidth. So have documents written in HTML and plain-text versions to accommodate those readers with limited wi-Fi.

Test also for typo errors and grammar, which tend to cheapen your otherwise well-researched content. After making corrections, send and check for engagement matrices.

Continue running tests like A/B split email delivery analytics.

Hope you enjoy reading "5 Optin Ideas To Supercharge Your Email List" :)

Email Safe Fonts Vs. Custom Fonts: What You Need To Know About Them

Font style, size, and color have to leave different impacts upon the readers. Usage of font characteristics varies from product to product and audience to audience. The font in an email needs to be customized in a vision-friendly manner.

However, in certain cases, email-friendly fonts are not useable maybe for some obvious reasons like keeping the brand identity or creating some special content. In all such cases, the email service providers offer an alternate solution in which various fonts can be imported and used as customized HTML email fonts.

Some web applications have also offered customizable templates with some extra web fonts so that the sender doesn’t need any sort of code, etc. The email safe fonts are also provided with fallbacks but the substitute fonts so resemble that the difference is negligible.

The email safe fonts usually remain an issue for online users; however, the fallback fonts can be used anyway. It is recommended to use custom fonts in the first turn in order to avoid any duplicity or delay while running an email marketing campaign. The custom fonts are extremely helpful to highlight and maintain the brand identity and to gain customer’s attention.

On the other hand email, safe fonts are interpretable on most of the devices. Some devices which are not compatible with email safe fonts; the fallback of such fonts will be displayed on such devices. Although some fonts look fancier and cannot be used in email copywriting; yet such fonts can be used in the images used in emails.

Font size also matters a lot, therefore, it should be considered on priority while copywriting emails. Custom typefaces can be used for the images, etc. however, for email writing the email-friendly and neutral fonts are to be used. Font sizes, styles, and typefaces are not to be mixed with each other as it will make the text nearly interpretable.

Hope you enjoy reading "Email Safe Fonts Vs. Custom Fonts: What You Need To Know About Them" :)

One Tip On How To Grow Your Email List?

Ask people what they want

Like the way just ask your subscribers to choose the segment they belong to; you can ask them about their center of attention content. You can give them options and choices as possible answers to have some control over the response. For instance, you can ask them what kind of updates they want in your emails. As for the options, you can put new arrivals, discounts, deals, commission and so on.

Once you get the answers, you can arrange the raw data in a graphical form or any other understandable form that you prefer. This can be done with the help of many platforms, such as MS Excel.

Knowing what your subscribers want will allow you to make better decisions. With the information you would obtain, you will be able to improve your email marketing's overall quality. As a result, your conversion rate and, thus, the email list will grow up.

1 Email Marketing Mistake To Avoid

Overhyped subject line

One of the common mistakes that people make is overhyped subject lines. Creating headlines is an art. BuzzFeed technique taunting headlines might attract more clicks, but some people tend to forget the negative impact that it has on their brand. When someone sees consistent headlines that try to draw him or her into an email with little substance, normally they associate the sender being spammy IM techniques. This has a negative impact and leads to a decline in brand trust. And people hate it when the headline and the content are entirely different things. This entirely ruins the brand and you should never use such a technique.

It is not a bad thing to insist someone click but make sure that you do not let them down when they get to your content. It is better to sacrifice a few clicks if that means maintaining your brand.

Best 2 Email Ideas For When You Are Not Sure What To Send

Start a survey through the email

Rely on email as the best media to start this survey process. It is the right technique to get feedback from your customers. Your customers always play a major role in the success of your business. Thus, you must ask those customers to send you their views on your services or products.

That is why you may think of sending a survey form to your customers. Ask different types of questions in this survey. For instance, you can ask them about your product quality, your store design, your customer service, and several other issues. Make a list of all the questions that you like to know from your customers.

It is one of the time-consuming processes. However, still, it will be highly effective to give you the best result. After collecting the data from the survey, you may take various steps for your business.

Avoid Vague Usage of Speech:

The purpose of clarity is another etiquette, it revolves around the idea of getting the meaning from your head into the head of your reader, accurately. Vague usage of speech can cause misinterpretation of ideas and this could affect building trust between the company and the reader. To avoid this, you can choose precise, concrete and familiar words and also construct effective sentences and paragraphs. For example:

Considering professional emails sent regarding business, formal words should be used but you should avoid jargon. We can opt some technical terms but it’s better to use familiar words as we have no knowledge if the person is acquainted with those terminologies or not, hence to avoid the sense of irritation and agitation, it’s better to use words which are familiar.