Email Marketing Checklist: 5 Steps That Will Improve Your Results!

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  1. Envision your goal

Email marketing has become a super integral part of modern business. In fact, even if you aren’t necessarily a company and you are selling yourself—your brand image, email marketing helps you to get closer and more personal with your audience.

As per the findings highlighted in the Adobe Experience Cloud study, establishing goals involves imbuing purpose into your actions. Email marketing serves as a means to forge deeper and more intimate connections with your audience. These objectives should possess measurability, guiding the evaluation of your comprehensive outcomes, a topic we will delve into subsequently. Crafting your goals involves contemplating your business's requisites.

As such, when thinking about email marketing, you need to have a clear goal set in place. What is it that you wish to achieve from utilising email marketing? Is there a specific goal you wish to achieve?

Is it your sales, number of subscribers, or virality? Or perhaps you have special membership content that is only accessible by joining your mailing list?

Is it because growing an audience is important for a later time when you finally launch a product?

With all of that said, get clear about your niche as well and operate mostly with this in mind. Your email marketing is all about serving your community.

  1. Get clear about the achievements you want to see

And so, after deciding on a specific goal or two, it is time to also know what small achievements you want to get along the way. Breaking down your goals into small, attainable achievements works like setting important milestones.

When you break down your goals into attainable achievements, you feel more motivated because your goals don't seem so far-fetched.

And so, it is important to implement this and then link your desired achievements with the series of email marketing campaigns you envision yourself doing.

When you put the extra effort to get clear about this, your email marketing strategies become clearer and you are more likely to avoid implementing actions that are likely to fail.

So, if you want to maximise the profit you can get from email marketing, take the time to draft your plans so you can make smart moves.

  1. Segment your subscribers

Segmentation is not always used by email marketers. It is only reasonable if you are a small business with subscribers that are not very varied.

Derived from the findings presented in the Super Office study, the utilization of segmentation among email marketers is not ubiquitous. This strategy is particularly logical for smaller businesses possessing a subscriber base characterized by limited diversity. This rationale stems from the fact that segmenting your database results in significantly more precise email campaigns tailored to your specific audience.

But if you are a big business that caters to different types of consumers, segmentation will change the entire game of your email marketing.

Even if you are not yet big, if you envision being big and catering to many different people, segmentation will still make or break your long-term goals.

Making segmentations is most commonly done by segmenting your consumers based on their gender, age group, profession, geolocation, maybe even level of income, some personal interests, and many other things.

For instance, if you're in the beauty sector, you can segment your consumers based on their skin type. You get the gist. So plan ahead some segmentations that will work for your brand and line of business, and then implement that.

  1. Personalise your emails

Once you have gotten your first subscribers, it's time to send out email newsletters, right? When sending email newsletters, personalisation is a real game-changer.

Remember the fact that email marketing is supposed to be your personal channel of communication with your subscribers or consumer base.

As outlined in the research detailed by Short Stack, the concept of "personalized email marketing" doesn't involve dispatching distinct emails to every single subscriber. Instead, it entails leveraging customer data to craft messages that cater to individual preferences. The integration of personalization into email newsletters holds significant potential for transformative impact.

So, adding a touch of personalisation to your email subject lines is a good idea, although this should not sacrifice quality or professionalism.

The most common example of email personalisation is the use of your subscriber’s first name in an email’s subject line.

When you do this, your subscriber will feel like they are receiving a message from a friend and this could develop a sense of closeness with your brand.

If your business deals with a more serious tone, using a subscriber’s full name is recommended. All in all, you could also personalise different types of emails, based on your subscriber’s age group.

  1. Get an autoresponder tool

Lastly, in our modern day where email marketing has become a common practice for a lot of businesses, you want yourself to get more sophisticated, too.

You can't do everything manually all the time, especially if you have expansion in mind.

When you have tens of thousands of subscribers, there's no way you and a few staff members can take care of all your email marketing needs be it promotional or other.

With that said, it is a good idea to automate a lot of your tasks. You can do this easily by using an autoresponder tool.

Such software can deliver a punch to your email marketing and you will get a lot more from every penny you spend on subscribing to such a service.

Remember that email marketing still ranks highest when it comes to ROI. For every dollar you spend on a campaign, you get 40 back!

Hope you enjoy reading "Email Marketing Checklist: 5 Steps That Will Improve Your Results!" :)

The Beginner's Guide To Drip Marketing

Beginners can start with simply understanding drip marketing as a series of emails in a sequel. The first email can be responded to by the recipient; that means that the individual has joined the email list.

Upon the next step when a sign up is done for an email a follow-up email thanking the subscriber can be pleasant for the recipient. Similarly, subsequent emails can be sent on suitable intervals either manually or through automated methods.

As a beginner, one should know that drip email campaigns can extend help in many areas like building and maintaining relationships, increasing sales at a rapid pace, and bringing the customers’ loyalty. The drip email campaign should be started with a clear goal to be achieved because a campaign without a clear goal can be counterproductive in terms of results.

The drip email content is to be taken care of as to be most suitable, relevant and interesting in nature. The drip email must add value to the campaign otherwise it might not be that useful. The information that drip email should contain; must carry the leads to help to make the decisions.

The recipient should be informed of what he or she needs to know about the marketed stuff. Setting the frequency and finding suitable times for sending drip emails is a very important thing.

Drip email technique needs a reasonably high degree of patience and the sender after sending one email should wait for some time to send the subsequent email. Similarly, emails should not be sent on holidays, weekends, rest timings or non-working timings; such emails will have very less probably to be opened and seen.

Segmenting the campaigns is also useful in the drip method; this can be done by creating certain parallel marketing campaigns. One must calculate the results besides measuring open rates and clicks on the emails.

One Tip On How To Grow Your Email List?

Exit popups

Existing popups may as well be your only chance to convert a visitor before they leave when all your opt-in formats have proven to be non-successes.

There are many free tools available online that can be used to create exit pops such as growth tunnels.

Make your email or exit popups as specific through techniques like asking your visitor for a name. when a visitor is skipping or opting out of your products or services, grab their attention with a pop up with their name on it.

We are naturally drawn to better and more streamlined attention; we want to be addressed and we wish to feel special. Use this human instinct to the best of your advantage. It is one of the more modern trends for growing your email list. You can pick the name of your visitor by going straight out and asking for their name or by identifying an existing customer.

1 Email Marketing Mistake To Avoid

Email lacking a text link

It is a fact that people still like text links. However, some of the marketers never include one in their marketing emails. This is one of the biggest mistakes that people make. Some marketers include them but they just mix them with the body of the email. This is not the way to do things, as they should be on their own, which means that you should put them on their own lines. This will make the reader notice them so easily.

It is better if you put one text link above the fold and then add another below the fold. Make sure that you format your email in a way that the reader will notice the text link and be attracted to click upon it. Never ever, send an email to your clients without adding text links as you will lose an opportunity of generating sales.

Best One Email Idea For When You Are Not Sure What To Send

Industry news or breaking news of your business

You are developing and growing your business constantly. As one of the business owners, you must inform everything to your customers and email subscribers. They have to know what is going on in your business. Every day, you may get various news for sharing with them.

While you have found good news or the latest news on your business, you may talk about it in your email content. Choose the news that is highly important to potential customers. The news may be relevant to your products, services or the infrastructural improvement of your business.

However, while your company has no news to share, you may find out something, associated with the industry or your chosen business field. This corporate news will be highly interesting to you. Your email will become a source of information to your customers. Thus, it is one of the best tips for composing the email.