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What To Look for In An Autorespondent Software Program

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You may have heard lots about autorespondent software programs. A simple Internet search turns up a ton of results though.

How on earth can you decide between this autorespondent software program or that one? There are so many options, how are you to know what's important and what isn't?

Well, here's list of important features that you should consider carefully before making a final decision on what autorespondent software program to buy for your business or organization. 

HTML and plain text message capability

The thing about Internet users is that you can't assume that anyone has a basic standard of email or tech savvy.

So if you are planning to reach out to potential or existing customers with an email campaign or advertisement of any kind that's going to make use of an autorespondent software program, you need to assume that some of your potential customers will have HTML-capable email and some will have plain text capability only.

In order to maximize the effectiveness of your message, you'll want a program that can handle both types of messages so that the biggest number of people can access your emails. 

Personalized messages

If you really want to reach out to your customers, you may want to personalize your messages.

Some autorespondent software programs will have a function that allows for personalized messages, so that instead of the impersonal and cold, "Dear Customer" your customers can get "Dear John" or "Dear Mrs. Smith."

This can be influential in fostering goodwill and a positive attitude toward your company or organization. 

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Number of messages sent at one time

While your list of customers may be small at this time, you'll want to be able to accommodate a large list of customers with an autorespondent software program if that situation changes.

You may be sending time-sensitive messages with special offers or coupons out and you want to make sure that all your messages go out in a timely fashion. So you should look for an autorespondent software program that can accommodate that.

Hosted versus installed on your own server

Another thing to consider is whether you want your autorespondent software program hosted by another company or installed on your own server.

If you have your autorespondent software program hosted by another company, you have to pay that bill every month. You also have to work with them to resolve any technical issues.

On the other hand, if something breaks or if the server goes bad, it's their responsibility and expense to fix it, not yours.

On the other hand, if you have your autorespondent software installed on your own server, the financial outlay could work out because you won't have that monthly bill to deal with.

Also, you can make customizations as needed. But unfortunately, if there's something that goes wrong, it's your responsibility to fix it. There's no right or wrong answer on this one -- it really comes down to your own comfort level.

So you see, there are a number of factors to consider when buying autoresponder software programs. Choose wisely!

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