Email Newsletter Format: 5 Tips For Formatting

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  1. Use images strategically and sparsely

You may have heard or read that using images in your email newsletters makes them a lot more appealing. Yes, that's true.

It is very recommended to use images in your newsletters if you want to stand out and be more memorable. However, it is also important to note that the use of images in your email newsletters should be strategic and quite frankly, sparse.

Your email newsletters are meant to convey messages and so, the written content should take up more space. Meanwhile, pictures are there to be used as support for a mood or vibe.

Your images should never be the highlight unless they are truly part of your brand, products or services.

Be that as it may, your products or services depicted as pictures should come with clear words as to why you are showing them to your subscribers at this point in time.

Mailmunch states that using images strategically in marketing emails is crucial. They quickly convey information, capture attention, and evoke emotions more effectively than text alone. The right image can amplify the core message, improve visual appeal, and make content memorable, prompting recipients to act. Balancing visuals with text can significantly enhance email effectiveness, leading to higher click-through rates and fostering deeper customer engagement.

  1. Go for serif letters

You should be aware of the fact that people get tons of emails from different providers every single day. And because of that, most people really skim through their unread emails.

With that said, when formatting email newsletters, you want your letters and words to be easy on the eye and can be read fast like a breeze. In order to increase the readability of your emails, it is recommended that you use serif letters.

Serif letters and sans-serif letters are tricky in the way they're presented. Serif letters are letters that have 'tails' at the edges of them; a popular example includes Times New Roman and Georgia.

Sans-serif, on the other hand, are letters without any tails; like Calibri and Arial. Technically, you want sans-serif to be bold and big, so it's more appropriate for titles and headers. However, when it comes to the main content, you want to use serif letters.

  1. Always include only highlights in your emails

When designing an email newsletter, remember that you are not designing a webpage. Nobody wants to read an entire blog post or article in their emails. Well, most people don’t.

This is especially the case for busy people who are always on the go, who open their emails quickly on their smartphones, as they skim through a bunch of emails.

With all of that said, always include only a small highlight of what good news you have for your email recipients at this time.

The highlights should tend to be accompanied by links that can direct your readers to whichever webpage corresponds with that specific story. The same goes for any kind of product listing or discount opportunity.

Market Tailor states that incorporating highlights in your marketing newsletter email is essential to maximize its impact. Highlights provide a concise overview of key information, enabling busy recipients to grasp the main points quickly. This improves readability and encourages further exploration of the content. By showcasing the most compelling aspects, highlights pique recipients' interest, driving them to delve deeper into the newsletter's offerings.

Even if you don't have any products or pictures of your services, try to include pictures that can make your highlights more attractive and easier to understand at a glance.

  1. Make your hyperlinks easy to spot and click on

So, we already know that it is important to include hyperlinks in our email newsletters. They literally can include anything that's truly important.

From directing to your homepage to specific webpages, to contact support, and even unsubscribing. Oh yes, you need to include that as well if you don't want to end up getting marked as spam!

Never forget an unsubscribe button!

But anyway, hyperlinks work to get traffic to your website and on your website, you can show your recipients more stuff about your brand, products and services, and all kinds of extensive new updates that should be interesting to your readers.

As per Mail Poets, hyperlinks should be easily recognizable and well-labeled. While standard blue, underlined text links are often familiar, it's vital to align link colors with your brand's palette and email theme. Opt for a hue that complements your non-linked text. Once color, font, and size are chosen, maintain consistency across the email for a cohesive look. This ensures optimal visibility, enhancing user experience and reinforcing your brand identity.

With all of that said, it is incredibly important to format your hyperlinks in a way that makes them easy to spot, but more importantly, easy to click. Most people open their emails on a smartphone and some people have big fingers, you know.

  1. A clean and fresh vibe always wins

When it comes to formatting a professional-looking email, it is a good idea to go for what would be considered clean and fresh. Seriously, think about all of the elements that come with email marketing.

People read on smartphones (and they are relatively small), people skim through emails, and people just want to get straight to the point. With all of that said, it is better to keep your email newsletters simple and clean.

Plus, this requires less design work for you. If you really want to show your full personality and brand image, get creative with those on your homepage.

Having said that, it is also important that your emails have a design that is synchronous with your webpage. So, it's good to have a main design, but your emails should contain fewer intricacies in terms of attractive designs and just get straight to the point.

Hope you enjoy reading "Email Newsletter Format: 5 Tips For Formatting" :)


How To Manage Incoming Email

Email marketing is not only about writing, designing and sending emails to thousands of recipients; rather responses from the people and received emails are also very important and are to be cataloged and managed in a smart way.

Every incoming or received email is equally important for the campaign and needs to be read, managed and responded timely and carefully.

The best way to manage an incoming email is to keep a seamless record of all received emails and connect those emails with the corresponding address in the list. All replies made in a series can keep every single email at a single dedicated place in chronological order.

The order of emails will automatically be set by the date and time of that particular correspondence. Incoming mails should be marked and accorded with due priority in accordance with their importance and sensitivity.

The way of managing the incoming emails may vary from one to another email service provider in appearance and responses, however, the general order of usage remains almost the same with all renowned email service providers.

Whatever email service provider is being used; there are certain key principles to be kept in mind while managing the incoming emails; like in Gmail, we can use canned responses; a setting under the labs tab, this setting is really helpful in saving a lot of time and effort, especially by replying the same answer multiple times.

Adding an FAQ page can shred a lot of unnecessary or common questions put in by almost all the subscribers. Utilizing a contact form hyperlinked with FAQ page or at the top or bottom of the blog’s main page will also help a lot in managing the incoming curious emails.

A drop-down menu showing the subscriber where the email will finally go will also look good to them. Each received email can be destined to a particular folder in order to know the category of the email and to respond accordingly.

Hope you enjoy reading "How To Manage Incoming Email?" :)

One Tip On How To Grow Your Email List?

Paint a picture for a better explanation

You know that ridding your potential customers of their confusion is right for your business. The better you explain things to customers, the more likely your email list will grow fast. Simply telling things is not always enough. In some cases, the problem is more complicated than the usual ones.

For instance, a subscriber tells you his specific situation and asks if your product will work for them. This is more complex than someone directly requesting the price of your product. In such complicated cases, you must find better ways to explain how to solve a problem.

A great way to explain something is by turning the situation into a case study. A case study paints a picture like no other way of explanation. This allows your subscribers to imagine themselves as the customer in the case study, thinking that the problem is solvable and getting encouraged to buy the product.

1 Email Marketing Mistake To Avoid

Emails having pointless content

Some marketers have a tendency of sending dumb emails such as vacation properties such as hotels, newsletters trying to promote local deals. This is not a way to go. Instead of attracting subscribers, it can lead to a drop in their number. Do not go extreme miles trying to pursue your customers to buy your products or services with dumb emails as they will be fed up. Make sure that everything within your email is perfectly formatted before sending the email. Pointless emails are boring and might ruin your brand. Even those who had previously used your products or services and enjoyed them, they might decide to drop them because of a wrong move. Never insist on offering deals that go beyond the margin, this is one thing that many marketers do not put into consideration and take it for granted. They think that offering deals will lead to more subscribers, but what they forget is that it is not just a deal that matters, but the best deal that makes a pint is all that it takes to make a sale.


Here Is The One Costly Email Autoresponder Mistake

Focusing too much on creating new contents

It's a good idea to always have fresh contents, but you need to take a step back every now and then. Check on others as important things like your clients' interaction conversion, the effectiveness of your marketing, amongst many other things. After all, what you're looking for is content that is making a sale.

It's important to make an analysis of what kind of contents have acquired your sales in the past. Think of it as content on par with a 'best-seller' item. You may want to present this content again after a while, as a fresh reminder to sell more of this same product or service.

Make sure the content is recycled and made anew. Your content needs to exude an impression that is always relevant with what is going on right now, or recently, at least. Not only does this method save you from struggling with fresh ideas, it actually drives more income.