5 Content Ideas For Email Marketing Campaigns

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  1. Educational content about your product or service

Whatever your line of business may be, it is always a good idea to occasionally come up with educational content for your readers. So, what kind of educational content are we talking about? Product education, to be precise.

For example, let's say your business is in the skincare product line. Surely, you are marketing products that offer benefits like no other, right? You want to make your products stand out.

And it's important to show your customers how and why your products are different. Also, you can share tutorials on how best to combine your skincare products for different skincare routines.

People love to receive this type of email. People, after all, always want to know how best they can garner benefits from the skincare products they've spent money on, right? And in this way, you can also highlight more products for your readers to buy!

According to a report from Conductor, their latest research in the field of content marketing reveals that delivering educational content in the early stages significantly influences both purchase choices and brand confidence. The findings of this recent study indicate that consumers exhibit a 131% higher inclination to make purchases from a brand right after engaging with informative content during the initial phases.

  1. Email asking for feedback or review

Every now and then, you want to know certain aspects about how your brand and your email marketing are perceived by your readers, right?

You will want to know of this to gauge your performance as a business entity, and also, to gauge your readers' interest in your offerings.

This is all a good idea and you can periodically send out email newsletters asking for readers' feedback on specific aspects you are currently working on.

On another note, you can also send out emails asking about readers' interest in something new that you aren't offering as of now.

You can also send out an email asking them about their general concern in the fields related to your products or services.

This way, you can better understand your audience and can serve them better products or services, which eventually will only lead to greater consumer loyalty and sales.

  1. Shopping cart reminder

If you have a store on your webpage, it is a good idea to send out an automated email when your customer has left something in their shopping cart.

This method is very popular though sometimes some businesses don't really care about it. But studies have shown that sending out shopping cart reminder emails does really increase the likelihood of your customers coming back and finalising their purchase.

The thing is, sometimes people really do forget that they were browsing something from your web store. Some other times, people just wanted to check and calculate shipping fees after a few products have been added to the shopping cart.

According to the BigCommerce Company, utilizing cart reminder emails provides businesses with the opportunity to engage in upselling or cross-selling while presenting purchase incentives. These emails have the potential to enhance conversion rates through their tailored content and appealing deals. Interestingly, a noteworthy 25% of customers actually value receiving reminders about the items they had been considering for purchase.

Whatever the case may be, shopping cart email reminders work to, well, remind people of the products they were thinking of buying. With that said, it is best practice to use an autoresponder that can make this process easier.

  1. Order confirmation with a tracking number

Any kind of business entity that sells products will definitely use a delivery or cargo service, right? This is especially the case if you ship out all over the world.

Buying online is not always easy because people do get anxious about the safety of their products being delivered as expected. After all, we can only guess how many cases of items are being lost at sea or in the air.

Sometimes, products simply do not arrive. And that's sad. With that said, it is best practice to use professional delivery services that can be tracked! That way, your customers can check for themselves where their parcel is currently at.

The BigCommerce Company states that sending order confirmation emails serves multiple purposes. Firstly, it keeps customers informed about their purchase, offering details like the estimated delivery date, shipping provider, and customer service contact, ensuring they feel updated and reassured while they await their order. Additionally, even after a purchase, such confirmations enhance customer satisfaction by reinforcing trust and allowing them to verify their order, ensuring they haven't been deceived.

With this, it is also a good idea to send out confirmation emails after a purchase has been made. In this type of confirmation email, you want to state details of the purchase and then include the tracking number they have gotten.

  1. Digital receipts of purchase

On another note, if you do not ship out products but instead offer services—whether online or offline—you can simply send out digital receipts of purchase.

This can be quite similar to order confirmation emails, but a digital receipt is a little different in that your email is the final receipt of a transaction that has been finalised.

Order confirmation emails work to confirm that an order has been made, but the products have yet to arrive at your doorstep, and during this time cancellation is always possible due to a plethora of reasons.

And so, it is important to know how to differentiate the two emails. A digital receipt of a purchase or transaction is final and shows that the service (or even product) has been delivered to you safely.

But, even further, if there is any issue with your purchase you can always refer to your digital receipt for any complaints.

Hope you enjoy reading "5 Content Ideas For Email Marketing Campaigns" :)

What Is The Difference Between Open Rate And Click To Open Rate

The open rate is the rate in terms of percentage of those recipients who have opened the received email at first instance.

Whereas, the click to open rate gauges through clicks that how many recipients clicked to view the link, then click to open rate only considers those users who are opening the email regardless of all others and it does not include those contacts who are in your email list, it also doesn’t have anything to do with total delivered emails.

It is paramount to understand the difference between these two rates to calculate those with precision and accuracy in order to make an email campaign successful and effective.

The open rate can be very easily calculated by dividing the number of users who had opened a particular email by the total sent emails or the total number of delivered emails.

Either way, the product will be equal to the open rate and will benefit the marketing professional to mend their ways accordingly for a better campaign.

If the total number of open emails is divided by the total number of sent emails (including the emails bounced back) will tell the sender about the effectiveness of the email list used for that particular campaign; it will also determine whether email list needs to be refreshed or not. In other cases when numbers of total opened email is divided by the total delivered emails; the product will tell the sender about the effectiveness of the subject line and attractiveness of email content; further guiding the sender to incorporate necessary changes in the subject lines and content in order to accelerate the email marketing campaign.

On the other hand, the calculation of CTR or Click to Open rate is a bit different and complex; one of the most used and layman formulae to calculate CTR is to divide total clicks on the link by the total number of the sent emails or total numbers of delivered emails.

The product of CTR formula will be expressed in percentage %. Click to open rate is further classified into individual CTR (number of users clicked through) and Holistic CTR (how many clicks actually took place).

Hope you enjoy reading "What Is The Difference Between Open Rate And Click To Open Rate?" :)

One Tip On How To Grow Your Email List?

Set up a subscriber referral program

A subscriber referral program is incredibly cost-effective to acquire new subscribers and customers and to grow your email list if you compare it with regular advertising. Having a referral program for your subscribers convinces them to encourage the people they know to sign up on your website or app and become your subscribers. To return the favor, you reward your subscribers for growing your brand.

Depending on your referral reward, this method grows your subscribers list exponentially. For prizes, you can offer various deals, attractive discounts, highly demanded products as freemiums, free trials, etc. Remember to have your email autoresponder mention the reward to encourage people to participate.

With a much more extensive list, you can sell your products and services to a lot more people than before. It is a good way to make people attentive. Therefore, a subscriber referral program indirectly increases your email list as well.

1 Email Marketing Mistake To Avoid

Email list lacks segmentation

Some marketers do not consider putting much emphasis on segmentation as well as subscriber response. For example, if you are having a site that offers different packages such as first-level, second-level, and third-level packages and you ask your visitors to sign up for your email list. Then make sure that you use what you know about them such as their specific page that they signed on, to send messages that relate with their skill level that was displayed upon the page they signed on. This is where many marketers make a huge mistake, by treating both people the same. Not all customers are the same and you have to make sure that each email addresses each customer’s needs. Do not just create an email and just send it to the entire list. Group your list according to the needs of your customers. Take your time and categorize your customers in different categories.

1 Way How To Actually Build An Email List Without A Website

Be A Guest - And A Helper

Email lists are traditionally obtained through websites and blogs. Besides owning your own website/blog, you can also get your email list by being a guest on big websites. A good place to start would be Medium.com. Medium.com allows you to post articles on virtually any topic you can write on – it doesn’t have to be that blockbuster stuff. After preparing your content for Medium.com, create a Google Form page and post the link in your article. Use your Google Forms page to invite your audience to sign up for your email newsletters.

Building your email list will ultimately have to do with a website. However, you don’t actually need to own one to get started. Being a guest on top websites such as Medium and Quora are great ways of building your email list without a website. But always bear in mind that you need to have something to offer to attract people to sign up.

Here Is The One Costly Email Autoresponder Mistake

Complicated deliverance

We all live in an era of floods of information daily. And sometimes, our work life alone can be filled with too much-complicated stuff to deal with. Even relationships are complicated nowadays. You clearly don't want to be a presence that adds to that burden.

With a gazillion of different products and services being offered on the market, you can be sure your newsletter is not the only one your recipient is subscribed to. It's essential to be informative but cut to the chase. Be precise, but engaging. Show that you're a professional who isn't there to waste their time.

It doesn't mean your content has to be plain. But make sure it has a good flow and/or narration that catches your reader's attention without beating around the bush. This way your reader understands right away what you're trying to get at, and will most likely read through to the end even if the content is long.