5 Costly Email Autoresponder Mistakes (And How To Avoid Them)

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Using autoresponders is not everyone’s cup of tea. However, everyone makes a mistake at the beginning of their career. If you’re looking for tips on how to avoid those mistakes, keep reading because we have found 5 costly email autoresponder mistakes and how to avoid them.

  1. Sending emails that are irrelevant

The idea of using an email autoresponder is to get you delivering a ton of emails to a ton of people, right?

And so, you may be doing so in the hopes that the more emails you send the higher the likelihood of your selling a class, service, or product. But that's far from the truth.

Email marketing is modern, digital, and savvy, indeed; but a lot of its execution also needs refinement and class. With that said, your emails need to have some semblance of relevance.

If you keep sending emails that have irrelevant subject lines, nobody is going to open them. Emails that don't even have subject lines? Even harder to open.

That said, it is important that your emails contain a subject line that will be attractive, or at least interesting to your audience. Nowadays, people don't want to waste time on things that don’t matter to them.

According to Get MailBird, an irrelevant autoresponder email can lead to a disconnect between the sender and recipient, causing frustration or confusion. It diminishes the effectiveness of communication, potentially causing recipients to disregard future emails or even unsubscribe. The sender's credibility and professionalism might be compromised, resulting in missed opportunities for engagement or conversions.

  1. Not spending enough time researching and brainstorming content ideas

Now that you know that relevance is important, it should also be said that research is required. If you are sending out emails that have no relevance to your customers, the open rate of your emails will likely be very low.

You want your emails to be opened if you want conversion at all. That said, proper research into your consumer base is necessary.

You need to know who these people are; what they are into and even concerned about; whether is there any challenge or concern within your niche that you can offer solutions for; what is currently trending within your field, and so on.

All of that requires a bit of research, but all of your hard work will pay off as you will now be able to send relevant emails. Make your content interesting as it is helpful to the people who subscribe to your email newsletters.

  1. Creating a massive mailing list through a third party

One of the most common tactics in list building is buying data from a third party. This used to be super common although it is declining in trendiness. All because people are realising that this method sucks.

Sure, some new businesses may need to do so and try really hard to approach customers who will more likely than not unsubscribe from an unknown mailing list after your first sales pitch. Waste of time and energy.

According to the HubSpot Blog, the act of sending emails to purchased lists goes beyond violating GDPR consent regulations; it also endangers your standing with esteemed email marketing services that explicitly disallow such approaches. Authentic email address lists are not commodities for purchase, and individuals from acquired lists lack familiarity with your brand, possibly leading them to perceive your outreach as bothersome. Participating in such tactics holds the potential to harm your ability to effectively deliver emails, sully your IP reputation, and potentially trigger punitive actions from your email service provider.

Moreover, in countries like the USA and the EU, rules are becoming stricter for data selling. The best method for building an effective mailing list is to gain your subscribers organically.

These are people who will really want to hear from you. To make that happen, make your website and social media attractive, relevant, and helpful. People often like the idea of receiving emails that are helpful and meaningful.

  1. Pitching for a sale too early and too often

Some businesses make the biggest marketing mistake by pitching a sale too early, and also too often. We understand you want to increase conversion, but doing this will most likely get your subscribers more irritated than excited.

People like to be appreciated for their time for even subscribing to your mailing list.

And if they want to hear from you, they will want to hear more interesting stories and promotions from you rather than getting aggressively told to buy something.

All.the.time. Nobody likes that approach as that is seen to be too pushy. You don't want your subscribers to think that you're desperate, pushy, and annoying, right?

Pitching sales too often can only lose you many subscribers instead. You could also be marked as spam, which is literally the worst feedback you could get—especially from a large number of people at once.

An early pitch might seem insincere, raising doubt. Listening to customer needs helps tailor your pitch to their concerns, showcasing genuine care. Prioritize value and education over haste, positioning you as an expert. Rushed sales risk rejection; nurturing connections prevents this. Tailoring your approach respects diverse needs and timelines. Delaying pitches shows consideration for customer preferences, building strong relationships. According to GCF Global, these steps foster successful sales.

  1. Being too formal in your delivery

Good businesses understand that formality and politeness speak volumes for professionalism. However, if your delivery and tone in your emails are too monotone, your subscribers might just leave.

Having a corporate tone is not so trendy for emails. Emails are supposed to be informal, after all. Yes, professionalism matters as you want to be seen as a credible business.

But you need to up your game in the way you deliver your good news. If you don't particularly have a talent for creative writing, you can hire a writer just for this position.

Make interesting content and deliver that content in a tone that is understood by your subscribers—this is especially the case if your consumer base involves many young adults. Being friendly is a good point.

You don't want to be rude, just casual and relatable. That last point is especially attractive for Gen Zs.

Hope you enjoy reading "5 Costly Email Autoresponder Mistakes (And How To Avoid Them)" :)


Single Opt-In Vs. Double Opt-In: Which Is Best For Your Email List

If a normal subscription form is used by a user to subscribe or sign up, the single opt-in is attached with the email list. No further action is required for receiving the subsequent emails; rather all following email messages will start adding into inbox automatically.

On the other hand, double opt-in is that the reader opens your email and gets another link to the subscriber form for confirmation whether the user is willing to receive more email from the sender or not. The subsequent clicked email is called a confirmation email.

In the case of incorporation of double opt-in, the user must have to confirm by clicking in order to receive the succeeding emails. The email marketing professionals count double opt-in more advantageous in comparison with the single opt-in.

One of the most significant advantages of double opt-in is that it leads to a more confirmed and well-engaged email list; as subscribers have to confirm the subscription intent. When they click to confirm the sender becomes 100% sure that they have not subscribed by mistake or by chance.

Such subscribers who willingly click and confirm the email subscription are more loyal and motivated subscribers. Since all or the most of subscription are with willful intent, therefore, there are very fewer chances of emails ending up to spam folders.

Double opt-in also brings good repute to the sender and he also enjoys a high email deliverability rate. The finding of research exists which says that more than 80% of email volume is Spam. The double opt-in due to well-engaged subscribers actually improves the sender's reputation.

Keeping the email list clean is also a preferred step for success in the email marketing strategies; double opt-in is greatly supportive to keep the list clean.

Double opt-in subscriptions help to ensure more accurate data and long-lasting subscribers’ contacts. With all these advantages, few things like longer signup time and process, forgetting to click on the confirmation URL, etc. can cause losing potential customers.

One Tip On How To Grow Your Email List?

Use an appropriate email length

Opening emails is not enough; you need your subscribers to read them as well. If your emails are too lengthy, your subscribers might not even start reading it. If your emails are too short, they would be unlikely to be convincing. This makes email length a crucial factor.

When it comes to email length, there is no right or wrong. Length does not matter if your content is tightly written. To create such content, you need to edit your writing until you make every word count. Most of your subscribers will read longer emails, too, if you provide well-written emails.

Many people prefer skimming over reading to feature a part of your article with its URL in your emails. If you are going to send emails without taking long breaks, try to keep them short and to the point. You can even run the A/B test on different lengths to find the best range.

1 Email Marketing Mistake To Avoid

Waiting until you get enough subscribers

Sometimes, marketers make this mistake by deciding not to send any type of email campaign until they get enough subscribers signed on a specific list. This might lead to a delay especially if you are intending to launch a new newsletter, and when this happens, it might ruin your entire campaign. Being late in launching an email marketing campaign will make matters worse, as during the time you launch it things might be out of control, as you will have other priorities competing for the limited time that you have.

It is true that you need to have a huge number of audiences as possible, but if you delay starting the campaign just waiting for a certain number of subscribers that means that, your contact will also forget about signing up too. This might lead to poor engagement at the time when you start sending your emails as the recipients will no longer expecting to hear from you anymore. Make sure that you focus entirely upon the commitment you have made to your subscribers by offering them what they expect to get from you.



Here Is The One Costly Email Autoresponder Mistake

Not using image

It's the multi-media era. So, better utilize such ease to your advantage. A compelling newsletter showcases strength through the power of the image. It's a given because sometimes a picture speaks more than words.

Images that are related to your business channel an almost instant message. Using image helps your readers get a picture of what you're conveying to them without having to read through several words of description. Of course, using an image is even more essential if your business sells products. The customers need to know the real thing. Even when you're selling a service, you can always showcase an image of your activities, or results from your line of work.

Not only does an image save you some words, but it also improves the overall presentation of your newsletter. It goes to show your subscribers that you've put a lot of thought as well as efforts into creating a read that's worthwhile of their time.


1 Tip For Perfecting Your Email Etiquette

Fonts and Formatting of Text:

Select the fonts, background, themes, etc. that would suit your purpose, audience, and topic. Consistency of the font throughout the email is important, this shows professionalism in your work and it will keep the reader from feeling as if he is reading something childish and informal.

Although it is possible for you to emphasize key terms or important words by changing their font style, type, size, etc. and not come off as unprofessional. Work it out simple. Having excessive use of CAPS can create a negative impact on the reader as caps are mostly used to create an impression of screaming, shouting and yelling at a person. It’s better to keep it simple as there is beauty in simplicity.

But if you’re a brand and you’re using multiple fonts to promote your product, be sure to employ a designer who knows how to work well with various styles and designs to ensure a perfect email look.