SMS Marketing: 5 Reasons Why It Is Time To Start Using Text Messages

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People have heard about email marketing and have used it for some time. But have you ever heard of SMS marketing? Here are 5 reasons why it is time for people to start using text messages for SMS marketing.

  1. Text messages have an engagement rate of around 95% to 98%

We all know that email marketing is king in the digital era. Just the thought of SMS may make some people wonder why anybody is still using this ancient channel of communication. But the reality is presented differently by stats.

Studies have shown that although email is still the king of modern digital marketing, SMS has a higher engagement rate of 95% and above.

This is because people open their text messages more often than they do their emails. On average, the regular Joe and Jane open their emails 15 times or so a day. And the response rate of an email?

On average it stands at 90 minutes. That's one hour and a half. But both the open rate and the response rate of SMS marketing stand at 90 seconds. Yup. A minute and a half. And that's a fact.

The Business Company, a digital media powerhouse, affirms that emphasizing convenience and simplicity within SMS can yield impressive outcomes. Text messages are anticipated to secure swifter and greater response rates compared to less engaging alternatives like email or app notifications. This distinction underscores the value of prioritizing SMS for effective customer interaction.

  1. Text messages are time sensitive and deliver better conversion

Perhaps it is psychology, but text messages have always carried a sense of urgency to them instead of emails that can always be responded to at a later time.

Although text messages have fallen out of use significantly, that impression is still carried over in today's age. And people do still receive text messages, even from their families and friends.

Similarly, even when receiving text messages about attractive offers, coupons, or even events, people still read their text messages on the spot.

Once they receive it, they read it. As such, text messages can increase your clickthrough rate, and possibly even your conversion rate. This is all thanks to the speed and efficiency provided by text messages.

According to The Business Company, SMS emerges as the most instantaneous marketing channel at hand. An analysis by SMS Comparison reveals that an impressive 98% of text messages are not only opened but also read, with the majority perused within three minutes of delivery. This direct interaction holds the potential to trigger instant purchases and foster enduring brand-customer relationships.

People are quicker to respond to whatever is written in a text message, most likely because text messages are short and have a clear call to action.

  1. Text messages are short, so you make the most out of them

When it comes to email marketing, there's a lot you need to think about. Starting from the overall design and the cleverness of your CTA to the right placement of your images, videos, and compatibility with mobile devices.

The thing with text messages is that they are certain for mobile users. People see text messages mostly on their smartphones and they do get seen more quickly.

All the time. When it comes to designing a text message, all you need to think about is efficacy and the right data to show.

Say you are offering a discount or free condiment with a purchase, you just let the recipient know they can text back FREEFRIES to a coded number and there you get your clickthrough, response, and conversion.

As long as the message is clear and the instruction just as clear.

  1. SMS marketing is super direct, which makes it more honest

Email marketing is fancy and quite honestly, can be rather all around the place with its messages.

Email marketing can be clever with images and videos, and large, bombastic words on the screen, only to add a very small section for T&C somewhere difficult to catch.

That’s all great as part of grabbing people’s attention, but you can’t deny that a lot of people feel this is misleading. n some cases, even dishonest. Text messages don’t really give off that vibe.

After all, you are limited to 10 characters, how much can you say, really? Text messages speak up loud and clear. The who is clear. The what-you-want-from-them is clear. The direction is clear.

The keyword is clear. Even the when is clear. Marketing via text messages tends to be clear cut and a lot of people prefer to be approached that way.

  1. A clear call to action that increases the clickthrough rate

A good SMS marketing would include a direct link to your webpage or an article you want them to read. A text message can also direct to a link for signup. Whatever the case may be, you don't need a fanciful call to action.

You just straight up tell your text recipient what is up, and what you want them to do, and here's the link where they can simply click and follow through with the instructions.

Some companies have utilised this method to direct customers to an online game for winning a coupon. In other cases, the link can direct a customer to download your app from the digital app store.

According to Marking Digital, Call-to-action (CTA) holds pivotal importance within any text marketing campaign. It extends beyond formulating an impeccable message, encompassing the art of motivating your audience to engage. Be it elevating sales, nurturing leads, or propelling website traffic, a distinct and persuasive CTA serves as a potent tool in realizing your objectives.

When text messages are so short, you can be direct and this increases the chance of your link being clicked. Remember not to use all caps in your text messages. That's just plain rude.

Hope you enjoy reading "SMS Marketing: 5 Reasons Why It Is Time To Start Using Text Messages" :)

Email Deliverability Success for Small Business Decoded

Small businesses have more challenging situations pertaining to email marketing and conventional marketing strategies due to their nature and volume of the business.

For small businesses, email marketing is the best tool to handle any marketing task at any corner of the world. The user-base of a small business can be enormously enhanced by using email marketing as a primary channel of marketing.

In the subsequent lines; the success formula of email deliverability will be decoded and unveiled for common usage by every layperson in an easy and convenient manner. What all matters in an email campaign are a good reputation; either of the business/ brand or the email sender.

Email deliverability is an uphill task that has to be taken care of by every type, size, and volume of the business. Email is the primary component of most of the business operations and the digital marketing program.

According to a careful survey, less than 80% of the total emails and used to reach an accurate address; otherwise, most important emails are even destined to the spam. Year by year, it has been learned that email deliverability rates have been gradually declined by 3% to 4% annually.

These statistics are worrisome for the professionals associated with email marketing. The invention of mobile phones and similar small devices has brought a lot much flexibility for small businesses to advertise their business in an innovative way; however, while using such sophisticated and delicate devices professionals should focus on positive audience engagement without compromising the sender’s reputation.

Personalization of emails can do wonders for supporting email marketing campaigns for small businesses. The web and behavioral analytics are also powerful enough to impact deliverability.

Small businesses can increase their deliverability of email by considering every step important right from creating a checklist to resolving various legal issues pertaining to email deliverability.

In the meanwhile, response rates and other operational statistics are frequently to be tracked to avoid ending up in spam. Small businesses need to retain a clean IP with a reasonably high sender score with other clean marketing processes.

One Tip On How To Grow Your Email List?

Use website tracking to create engaging emails

Data from your online store can give you a lot of useful information. So, you must keep extracting more and more data from the website and use it in your favor. There are many website visitors tracking software that can give you the desired data. You can use that data to create emails that subscribers are most likely to open.

Using your website tracking software, you can find the pages and products that visitors use the most. With this information, you can create content according to your subscribers' liking. In this way, you will be able to see what mistakes you were making if you were making any, and you will be able to learn from those mistakes. Isn't that a good idea?

With the data extracted from your e-commerce store, you may even be able to find something new to mention in your emails that could bring back inactive or less active subscribers.

1 Email Marketing Mistake To Avoid

Having a wrong perception

Having a wrong perception or mindset is among the worst mistakes that you can make when it comes to the email marketing campaign. Some marketers are so scared to upset their readers and become distraught when some of them unsubscribe. They think that they might hate what they sent them or they were emailing too much and boring.

But what you have to know is that you cannot please every person. Emails that turn off subscribers within the periphery are the emails that bring you so close to your raving fans.

Besides, conversion does not end by just having someone's email address. During the entire email campaign, what you have to know is that you will lose some of your subscribers, and what you should understand is that those are the ones that you couldn’t turn them into conversion. So do not get a wrong perception and feel that you are losing it, and stop there. Keep on pushing and abstain from having a wrong mindset.

Here Is The One Costly Email Autoresponder Mistake

Using too many images

As the image is a powerful tool to convey a message, using too many images could also backfire, as it might create a rather confusing delivery. It's alright to use several images in your newsletter, especially if they are synergized to create a coherent narration. However, too many images at once could instead drive the message away as your reader might be overloaded with visual noise.

Make sure that you use images that pertain to your line of business, and that it also conveys the essence of your topic. Images that are clashing with each other are a total doomsday. Pay attention to where the images are located in the news. Your images should be enhancing your message and not take it away. Use them properly only to enhance an aspect of your message that needs visuals.

A good balance, for example, would be to use an image to accentuate your business name or the title of the topic, to use in the middle to enhance content, and at closing as emphasis.

1 Tip For Perfecting Your Email Etiquette

Avoid Flooding The Inbox:

Email marketing is an effective way to grab the attention of customers regarding your product. But all your efforts will be in vain if you get too eager and start flooding your recipient’s inbox. Continuous flooding of the inbox may lead the readers to avoid opening your emails and in the worst-case scenario, mark them as spam and throw them into the trash bin.

To avoid this, it is better to send emails on alternative days or once or twice a week rather than flooding every single day. Create a schedule based on which you’ll be sending your emails and put enough gaps between each email to ensure that the recipient doesn’t get too annoyed with you.

Getting your email recognized demands for clarity and concision. Gather your content, your own personal information or any facts that you need to send, and forward only the relevant of it while following a proper emailing schedule.