5 Tested Email Marketing Best Practices That Drive Results

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Every marketer wants to save time and effort by knowing tested email marketing practices to help marketers generate revenue. For this reason, we have found the 5 email marketing practices that are tested to drive results.

  1. An organic mailing list wins the race

When you are a business entity that is just starting out, it is understandable that you want to build your mailing list quickly.

After all, you have got so many interesting things from campaigns and regular offers that you believe your subscribers will love to receive. So, you might be tempted to obtain a database inorganically.

The more people you send your emails to, the better chances for revenue as well, you might think. But that is exactly the case. You should only prioritise people who are actually interested in what you have to offer.

Obtaining your database inorganically has a higher chance of making you send emails to people who never even got interested in your business. Sending emails to those people could get you marked as spam and blacklisted.

That said, spend your energy and resources wisely by sending emails only to people who have actually signed up for your newsletters.

  1. Know when to send your emails

Another good business practice in email marketing is timing. Timing is super important although we are already doing business in a digital age where everything can be sent with a click of a button.

You must understand that you are not the only business entity that is utilising email marketing. That said, everybody receives email newsletters as part of a campaign every day. Multiple times a day, in fact.

So, your timing must be impeccable if you want your email newsletters to be effective. Many aspects of email marketing can now be automated and this will make your business (and life) a lot easier.

You can set up rules for when an email is sent to a recipient. For instance, a verification email, as well as a welcome email, should be sent a few seconds after signup has been done. Right? This is a no-brainer.

  1. Customise your emails

On top of knowing when to send your emails, your emails also need to be tailor-made. Most of the time, making custom emails can only give you better chances at massive success if you also use time automation.

When it comes to email customising, the first thing you need to do is have your subscriber's name on every email. Preferably at the very beginning as a way to address them.

It can be even more compelling if you put their name in the email's subject line. Another customisation is also the type and content of your emails.

For instance, you can send an abandoned cart reminder email a few hours after a visitor to your webstore has left without making a purchase.

Some interesting offers and discounts can also be customised for subscribers based on their demographic, gender, age group, and many other things. Customisation ensures your promotions are received by the right people.

  1. Don’t send way too many emails

As a general rule of thumb, it is usually not a good idea to send out way too many emails on a regular basis. Remember: you are not the only business entity your mail recipients are following and receiving news from.

Therefore, you don’t want to be burdensome. But at the same time, the ultimate reason you don’t want to send out way too many emails is that you don’t want to be marked as spam.

People mark a lot of emails as spam all the time, you know. This is especially the case when one business entity keeps sending the same emails over and over again.

With all of that being said, you should know how to pace yourself and when to send out emails that mean something to your email recipients.

Timing, customisation, and reason are all key elements to a successful email marketing effort.

  1. Plan your campaigns carefully

When you have a big campaign ahead, planning carefully is essential for the success of your campaign. You want every dollar spent on the campaign to give you the highest possible revenue.

Therefore, proper research is always required. You need to know your consumer base better and know what they are thinking, wanting, concerned about, and mostly, what they wish they could gain from your business.

This is applicable whether your business is selling products, services, or even webinars and masterclasses. Before your campaign even starts, you may even want to gain insight by conducting a survey.

To make your survey emails more attractive, offer some form of incentive to show people that you value their time.

Offering a discount or a bonus with a purchase will be more likely to gain your side revenue as well, even though your main directive was just to gain insight for your next campaign.

Hope you enjoy reading "5 Tested Email Marketing Best Practices That Drive Results" :)

How To Use Welcome Emails To Delight Your New Blog Subscribers?

Welcome emails are active players to keep delighting the new blogs due to their versatile greeting remarks. Most people like to be warmly welcomed and when they find such treatment by an unknown; more chances are that they will interact with you.

Appreciating the new subscribers and making them feel that they are important for you and your company will definitely boost their desire to stay on your page. Another purpose of welcoming emails is to remind the subscribers about the purpose for which they logged in.

Generally, individuals login at the various platforms for various things but with the passage of time they forget the main purpose of logging into that particular blog; they need to be given an appraisal that in search of which product or service they ended up to your blog and how can they find it helpful.

Configuring a welcome email with happy and cheerful content will make the subscribers happier and find it meaningful to stay exploring the same page. The welcome emails can also be automated to get optimum performance. Due to the welcoming emails, the traffic, as well as workflow, will obviously help to reach a reasonably high number of new subscribers.

Welcoming emails should be equipped with easy and identifiable subject lines with good character length, adding a brand name and the sender’s name. Thank you note should also be customized with innovation like it may be preceded by the client’s name and succeeded by the company’s name or representative’s name in a creative manner.

Greetings, welcome notes or smiley when shared with personalization have amplified effect. Thank you phrases also enjoy the same rule in terms of productivity. Good email marketing professionals do not wait for the client’s response; rather the welcome greeting can be sent soon after their action of subscription so that they feel it pleasant.

Adding the follow-up buttons linked with social media can also bring pleasant effect for the clients.

One Tip On How To Grow Your Email List?

Choose the right time of the day

Sending emails at the right time is quite essential because it is not something you can just find on Google. That can only give you general timings that might not even be useful if your subscribers have odd email opening timings.

Many websites say that more people open emails during the day than at night. What if you are an unconventional company whose subscribers open emails at night due to their hectic routines? These subscribers can be college students, programmers, freelancers, etc. The right time has multiple advantages.

The best place to find the right open times of your subscribers is your data. Most email software, such as Get Response, can tell when a subscriber opened the company's email. Using this software, you can find the right time, and then you can fix the send times of your email autoresponder to ensure your subscribers open your emails quickly and don't go down in their inboxes without being read.

1 Email Marketing Mistake To Avoid

Not including the unsubscribe link

There are times when some people sign up to your email list, but after receiving 2 or 3 emails they decide to unsubscribe from it. There are two ways of handling such a situation.

First of all, you should make your unsubscribe link available and easy to access. And the second option is to hide the unsubscribe link within the footer. The first option will enable the customers to unsubscribe from your email listing and hence prevent themselves from receiving emails from you in the future, while the second option comes with a lot of frustration upon them.

It is in your best interest if you allow your customers to unsubscribe. If someone does no longer wants to receive your emails, hiding the unsubscribe link will never make them buy any of your products. So never hide the unsubscribe link, this is a wrong move. When a customer decides to go just accept their choice.

Here Is The One Costly Email Autoresponder Mistake

Ignoring getting new subscribers

On the other hand, focusing too much on building a huge list can actually be detrimental to your overall performance. So, it's understandable that you want a huge list to drive sales, but if you aren't maintaining your already existing list, you can't really turn prospects into sales.

You need to work on contents to be delivered to your subscribers. And of course, since you will have to work on getting to new emails too, it's always a good idea to work on several contents at a time. It's very advised to prepare contents for upcoming days, weeks, even months if you can, and set their delivery as per your schedule.

While this works semi-automatically, you will have ample time to focus on building a larger list. Don't forget that every now and then you can always recycle old contents to appeal to new subscribers, too.

1 Tip For Perfecting Your Email Etiquette

Try to Cope Up with Replies:

Not replying to an email you’ve previously sent to someone, on time, always creates a bad image. Thus, it’s better to always reply as quickly as possible. The correct time duration within which you should be replying is 24-hours in order to create a good impression. If you can’t cope up with replies due to being preoccupied or busy with something, then it’s better to give the person awaiting your reply a quick message that you are busy and will get back to them soon. For example:

It’s better to use automated messages to get back to people quickly and later go through their emails when you’re free. Example: