5 Email Marketing Statistics To Learn

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Email marketing is worth your time and money because effective email marketing help business generates revenues and increase the response rate. If you want to know more, keep reading because we have listed 5 email marketing statistics that email marketers should learn.

  1. The amazing ROI of email marketing

Just a decade ago, businesses relied on paid ads wherever they tried to promote their brand’s existence. Even on the Internet, the main mode of advertisement was still paying for ad blocks on a website.

That still exists today and is quite important, but the ROI on email marketing is far higher than any other means of internet marketing nowadays.

Stats have shown that the average ROI on paid ads is around US$17 for every dollar spent. That looks good, right? But SEO keywords put on articles give an average ROI of US$23.

That looks even better and yes, many businesses do indeed need to rely on good articles and blog posts to promote their brand internet-wide. But do you know what the ROI on email marketing looks like?

It is US$42 for every dollar spent on marketing efforts. Email marketing currently holds the highest ROI for modern marketing.

  1. The number of email users worldwide

The amazing ROI on email marketing makes a lot of sense when you think about the number of people who use emails on a regular basis.

Of course, back we don't even remember when, people used emails for academic purposes, as well as to get in touch with loved ones.

All of that has evolved now and thanks to that, more than half of the world's population now has access to email usage.

In 2021, numbers from Statista forecast that email usage in 2022 would be at an all-time high of more than 4 billion. If you think that's awe-inspiring, the numbers are forecast to reach at least 4.6 billion in 2025.

Imagine the current size of email marketing, and imagine its insane growth moving forward. Any business today that wishes to grow exponentially should utilise email marketing.

It's all for brand recognition, conversion, and ultimately, revenue.

  1. The open rate of personalised emails

When it comes to email marketing, the open rate of your email newsletters is very important. Without your emails getting opened, how can your messages come through?

Without your messages coming through, how can you possibly convert, right? Therefore, an email marketer's main objective should be the open rate of an email that gets sent. How do you get your email recipients to open your emails?

After all, it's not like you have power over how your email recipients behave when they receive an email. It's true, you can't control what's on the other side. But you certainly can grab their attention.

Using personalisation in your email's subject line can help in this case. Mention the first name of your email recipient and you will grab their attention.

Stats have shown that emails that use personalisation in their subject line get open 69% more than those that don't.

  1. The clickthrough rate of interactive emails

As you are sending email newsletters, it is a given that you want your clickthrough rate to achieve a high plateau. After all, a higher clickthrough rate also increases your chances for conversion.

All in all, though, stats have shown that emails that contain interactive content are more likely to receive a contribution to their clickthrough rate. Interactive content can include videos in an email, conducting polling, and survey links.

The clickthrough rate is increased every time an email recipient clicks on a link that you have included in your email newsletters.

Stats have shown that emails that contain at least one video receive a higher clickthrough rate—at a 300% increase!

With all of that being said, though it is a good idea to include a video in your emails, remember to make your emails compatible with smartphones. Most people open their emails on a smartphone nowadays.

  1. The importance of shopping cart reminder emails

If your business has a webstore that sells your services, products, or even bookings, remember the importance of sending out email reminders. To be specific, abandoned cart reminder.

A lot of people don’t really think about abandoned cart email reminders as they are often treated like an afterthought.

However, stats have shown that businesses that do take this extra step convert 65% to 69% more than those who skip this entire step.

Email reminders of this nature can be set up automatically to send after a few hours or even a day after a visitor to your webstore has left your page without making a purchase.

People tend to add things to their virtual shopping cart to check for prices and shipping, but then decide to actually purchase at another time. But they can tend to forget.

Therefore, using an autoresponder to send out an email reminder makes a lot of sense.

Hope you enjoy reading "5 Email Marketing Statistics To Learn" :)

What You Should Include In Your Email Newsletters?

Contents of a newsletter make it useful and attractive throughout the span of the campaign and are to be selected and used with extreme care and attention.

The whole design and layout of a newsletter should be well-organized, seamlessly planned, and well-rehearsed because the newsletter is going to carry the whole message of the marketing campaign and the online reputation of a business.

Major considerations in pre-hand planning can be the frequency of sending a newsletter, the type of audience and their interests, the type and class of content intended to be shared, layout and design, an overall view of a newsletter.

Subsequent to the planning; a template needs to be built. This template can be used in present and onward newsletter with slight changes incorporated from time to time in order to remove a complacent impression upon the audience.

The creation of the content is a major thing to do for the creation of a successful and elaborative newsletter. The content in any form can be used to share the opinions, express views via articles and posts, present industry trends through a perspective, provide an update on products by promoting fresh products, etc.

An email newsletter can contain content related to various surveys conducted to get certain feedback. An email newsletter can also contain staff members’ profiles, important calendars, upcoming events, and examples of success stories.

Innovation and creativity are the basic needs to articulate an impressive newsletter. Subject lines should be impressive enough to appeal to the audience and instigate them to initiate desired responses.

Images and videos are very helpful in explaining the products, services, and ideas presented by the newsletter; extreme care is to be exercised while sharing the videos and images; only relevant videos and images are to be placed at appropriate places in a newsletter.

Placing the Call-to-Action buttons is also an essential part of a well-tailored newsletter in order to avoid presenting it as a random email.

One Tip On How To Grow Your Email List?

Use SEO to Attract People to Your Website

Sometimes, business owners take all the right steps for their email marketing but forget one crucial thing: SEO

SEO stands for ‘Search Engine Optimization,’ which drives organic traffic to your site. As more people will come to your website, more people will be signing up on the opt-in form you have readily placed.

SEO is the combination of most used keywords. You can have YOUR content on top of all the other peoples’ content if you offer piano playing services. If you’re selling football merchandise, you should add keywords such as ‘football merchandise,’ or if you have an article on how to grow your LinkedIn connections, the keywords should be ‘grow your LinkedIn’ or ‘get more connections.’

These small tricks will increase traffic to your website, and more people will see your content, and as expected, more people will sign up on the opt-in box, and that will grow your email list effectively.

1 Email Marketing Mistake To Avoid

Sending an Email to wrong list or person

This is one of the worst mistakes that might ruin your entire marketing campaign and hence your brand. You might send a discount to a wrong list that was not supposed to receive that particular email. This might force you to let the wrong list redeem the discount. But sometimes things can get worse, as you might end up losing customers or even getting sued for such a mistake.

There is a marketer who was so tired that he wrongly configured the email and sent a wrong email to a woman regarding a purchase confirmation rather than a welcome email. The purchase accounted for $1,000 on digital services that were offered by his company. The woman got back at him but he was asleep and when he came to see the women's response, she had sent him three emails, including three, which were from the woman's lawyer. The woman almost sued the company for causing her to undergo stress.

This is a lesson that you should learn from, and make sure that you never hit the send button unless you are sure that everything is okay.

Here Is The One Costly Email Autoresponder Mistake

Neglecting list cleaning

Most of the time, most people wouldn't want to even look at this. But this is actually one of the most important things you need to do to cut cost. It's super important to take a good look at your list and remove addresses that haven't been opening your emails at all.

It may sound counterproductive, but if you understand the effectiveness, then cleaning your list once in a while can actually save you a lot of money. Email addresses that take up space in your list are charged by your email software, and if they're not even receiving your emails then they aren't going to turn into sales. Neglecting to clean up your list might actually prove to be the costliest mistake you could ever make.

It is far better to have a smaller list that is engaging with you, rather than a huge list that is only weighing you down.

2 Tips For Perfecting Your Email Etiquette

Sign-off with the right impression:

When concluding an email, it’s better to use soft spoken words to make a good impression on the reader. A good sign-off will leave a lasting impression on your recipient, up to the point that they might await your next email due to your nice etiquette.

Sign-offs are also dependant on whether you are writing a formal or an informal email. Based on this factor, a number of different words and phrases can be used. So keep in mind all your requirements before going for a specific sign-off.

Informal Sign-offs include:

Formal Sign-offs include:

There are some sign-offs that are too outdated, unfriendly, random and too intimate. For example:

Try to use more genuine and real sign-offs to leave the right impression on your reader so that they’d actually look forward to receiving more emails from you.

Keeping URL’s short:

To make your emails look neat, it’s better to keep your URLs short. Long URLs may take extra space and might make the size of your email immense which is both visually unappealing and annoying to deal with for the recipient. Using short URLs would not only ensure a light email but would also look visually pleasing.

No one likes long links, especially in emails where you’re trying to make a good impression like business emails, email marketing and others of the same sort. So it’s always better to shorten your URLs. Short URLs are often used in promotional emails. For example, Google’s short URL is -> http://goo.gl/rxozgv.

There are many URL shortening services online that can help you with generating a more friendly and concise URL. Some services are paid while others are free, you can choose any type of service based on your requirements. Be sure to look them up if you’re planning on adding a link in your email.