5 Reasons Why Your Business Should Prioritize Email Validation

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Do you know about email validation and how it works? Email validation is a required step and improves people's email marketing strategies. For this reason, we have listed the 5 reasons any business should prioritize email validation.

  1. Email validation keeps your mailing list healthy

Building a mailing list is always an exciting part of email marketing. You get really elated when you see that the number of people who are subscribed to your email newsletters has increased.

Be that as it may, an extensive mailing list means very little to the success of your business if it isn't healthy. Many people subscribe or join a mailing list for various reasons.

The incentives that often come with joining a mailing list can get people excited but some people actually use random emails, too.

Sometimes. Or it could be that they input an email address that they don't use that often. Enabling email validation in your signup process can prevent the likelihood of your piling inactive email addresses.

When you enable this function, new subscribers are only going to get added to your list when they have confirmed the email address they actually use.

  1. Email validation helps you convert more

Now you know what email validation is all about. But you may still be wondering if it's any good to actually apply it, after all, this may seem like a cumbersome extra step. But you wouldn't be further from the truth.

As you already know, email validation helps you to weed out email addresses that are bad, inactive or plain fake.

This means you get to build a high-quality mailing list that contains real people who really want to hear news from your brand and business.

With that being said, your email newsletters are going to reach the right people who have a higher probability of buying stuff from your business.

As you know, you need your email newsletters to reach a lot of people to increase your website's conversion. But more importantly, your email newsletters need to reach the right people.

Email validation helps you with just that.

  1. Email validation helps you keep down the bounce rate

What is a bounce rate, you may be wondering? An email bounce rate is the percentage of your emails that can't reach your recipients' inboxes.

Yes, this is a mechanism that is actually monitored by your Internet service provider or email service provider. An ISP typically monitors businesses for their email deliverability.

If emails that you have sent tend to not reach your recipient's inbox, you will be marked as a spammy email address.

This kind of thing typically happens when, again, your emails do not arrive at your recipient's inbox, but rather their spam folder.

If you send a lot of email newsletters and a lot of them arrive in many people's spam folders, this will gradually continue to decrease your deliverability.

This means that in the future your emails will tend to arrive in people's spam folders, even those who have not marked you as spam.

  1. Email validation increases your engagement rate

Email validation is an essential email verification step. In essence, you ask a new subscriber to verify the email address they have entered for joining your mailing list.

That way, you are ensuring that your email newsletters are going to reach real people who will be more likely to engage with your content.

Another attractive way to utilise the email verification process is by offering downloadable incentives.

If you do have like a free copy of your digital content, it is more likely that a new subscriber will use an active email address to join your mailing list in order to get this benefit.

But of course, this is not always a given as some people could just be using the specific email addresses just this one time.

That being said, an email verification step is still seen as a crucial aspect of increasing your engagement rate.

  1. Email validation can reduce the likelihood of typo email addresses

You know when we make a typing error. That happens to anybody, especially somebody who isn't paying that much attention at the time. The likelihood of your new subscriber entering an invalid email address is very high.

Maybe they are drunk or sleepy when entering their email address and as a consequence of that, there is a typing error in the email address they have entered.

When this happens, no matter how many times you try, your email newsletters will never reach the person they are intended for.

And your subscriber will be wondering why they aren't receiving the emails they were hoping for. With this scenario in mind, now you are more certain why an email verification step is necessary.

It reduces the possibility of your sending emails to a non-existent email address or possibly, sending them to the wrong recipient.


How Videos Can Transform Your Content Marketing Strategy

Videos are more effective than still images in any form whether tutorials, comedy clips, emotional messages, status videos or motivational lecture videos. The online marketing resources are also using the videos as a major resource to support the campaigns; particularly, email marketers and bloggers.

Videos help to attract an increased amount of traffic with a speedy flow; the Click-through Rate can go incredibly higher even to 200% or more. Videos used with blogs and emails have been proven to bring more than 150% organic traffic from the renowned search engines.

To share a video or to use it as content in an email marketing strategy doesn’t involve much expertise; any person with a fair basic knowledge can use these videos very effectively. Videos are an excellent way to promote the brands on a wider spectrum.

Through watching it in a video, the audience gets a more elaborated view and information about a company and its products or offers services; which is a positive sign in email marketing.

The subscribers of a blog with a reasonable level of loyalty can turn into the own personal customers and will spread the information to his further contacts through sharing the videos.

More than 60 % of people have an opinion that videos have actually described the product(s) in such an elaborative manner that motivated and compelled them to but that particular product.

Videos are pleasant memories which carry a lot of good impressions; the pleasant memories linked with shared videos, in fact, insist people return back and watch those time and again. Sharing a video makes a blogger stand out of those who are using conventional resources for running marketing businesses.

The modern internet has made sharing of the video very easy; thus providing comfort and liberty to the bloggers to attach any video with just a few clicks.

Videos are getting popular due to their peculiarity of nature and being an easier way to explain things, therefore, they are considered very effective in getting original traffic to the associated pages and blogs.

Hope you enjoy reading "How Videos Can Transform Your Content Marketing Strategy?" :)

One Tip On How To Grow Your Email List?

Optimize your emails for all screen sizes

Mobile usage has overgrown over the years worldwide. Smartphones, laptops, and tablets have changed everything we used to do on desktop computers. The email content is one of the most notable things that they have affected mostly. Therefore, it is essential to optimize your emails for all screen sizes.

Before planning, designing, writing, and modifying your emails, you must check the essential attributes of your emails' design and content. These attributes are necessary to make your emails friendly and catchy for all screen sizes.

An all-screens-friendly email uses big font sizes and calls-to-action. Also, it uses a single-column layout as a two-column layout does not work for smaller screens. Besides that, it usually uses left-aligned text for smooth interaction. Other than that, versatile emails have shorter subject lines, so small screens can view them completely. They offer a plain-text version to devices unsupportive of HTML emails. Usually, they have a vertical hierarchy.

1 Email Marketing Mistake To Avoid

Copycat issues

Many marketers develop a habit of copy and pasting content throughout different emails. This leads to many of the marketers copying the name of the initial addressee. Another copycat issue involves incorrect formatting. This one of the mistakes that many marketers make by copying and pasting content from different sources or from your previous emails. This is sometimes a wrong movie as it affects the formatting of the email in hand.

The message might seem to be fine while displayed on your browser, but there is a high probability that the formatting might be entirely different for the person who will receive the email. For example, they might receive an email with improper fonts, colors, and sizes. When this happens, it might ruin your campaign and the recipients are likely to ignore reading such an email.

Therefore, it is in your best interest that you spend your time creating the best email, by making sure that each of the content involved is consistent. Avoid copy and paste, as there is a chance that you might include inconsistent context within your email.


Here Is The One Costly Email Autoresponder Mistake

Copying another business' content

At times when you're out of the idea, it can be a little than just frustrating. But, you must refrain from copying someone else's hard work. It's alright to get inspired, but ultimately you must work hard to incorporate your own values and personality into your newsletter. After all, these emails are a direct representation of your image as a brand.

Within the list that you've built, imagine a reader finding out that you've been copycatting a similar business. This can be very detrimental to your integrity as a business. Plus, if you get reported for plagiarism, you can be sure at least half of your list will decrease rapidly.

Working on content can be tough, but if you take the time to know your own business and the market it serves, you'll find many ideas to keep for a long time. Plus, you can always recycle an old newsletter in different packaging.


1 Tip For Perfecting Your Email Etiquette

Mailing it to the Right Person:

Mailing the email to the correct person is one of the most important etiquettes because sometimes, emails contain personal information and sending it to the wrong recipient can accidentally make things dreadful. Due to this act, someone’s personal information can get leaked, making you look like a person who cannot be trusted, all the while making you feel embarrassed.

It is important to type the name of the recipient with full concentration because a single mistake of an alphabet can cause a mix-up. Also, keep in mind the CC and BCC fields to not accidentally add a person who doesn’t need to view the email. You should always make sure of who the recipient is and whether that person actually needs to view the content you’re sending. It could all be setup for all we know.

So, in such situations, it is not always about privacy but about respect as well so try your best to know who you’re sending the email to.