5 Newsletter Signup Form Tips For More Subscribers

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Every business or marketer more people to subscribe to their email newsletter to know what the audience thinks and wants. Worry no more because we have found the top 5 newsletter signup form tips that can increase your subscribers.

  1. Use a small but eye-catching popup

A lot of email marketers prefer the classic pop-up as an email newsletter sign-up trigger. Pop-ups are wonderful because they are handy and easy to create.

Whenever a visitor to your website is browsing, the said pop-up could literally just pop out of nowhere, somewhere on the screen to trigger a signup action.

When creating a signup pop-up, there is an endless amount of creativity you can pour into creating a really exciting pop-up. But as a rule of thumb, it is better to create a pop-up that is small and appears sleek and simple.

Yet, the pop-up needs to be eye-catching. A small and simple signup pop-up seems unaggressive, but at the same time, the simple look of it will elevate the desire to join.

After all, most people just want to sign up quickly and reap the benefits when joining an email newsletter.

  1. Have a maximum of 3 fields in your signup form

When asking your website visitors to join your mailing list, it is normal that you want to gather as much information as possible. After all, you wish for your visitors to become paying customers.

Of course, you will want their shipping address, billing details, as well as other important metrics like their demography, age, gender and so on. All of which could be useful for your consumer segmentation.

However, all of that can be gathered at a later time—when a visitor has become a member of your mailing list. When making an initial signup, most people just want to do it quickly.

So having a signup form that requires too many details at the beginning can be cumbersome and could simply make a visitor leave.

With all of that being said, try to have a maximum of three fields in your signup form: Name, email address, and password.

  1. Offer a benefit for joining

If you really want to amp up your list growth game, offer a benefit for your website visitors who sign up for a mailing list. People don't always want a join a mailing list without any benefits, you know.

What's in it for them? This is especially the case with website visitors who are totally new to your brand offering. That said, it is wise to offer an incentive for joining your mailing list.

Those who are curious or interested will be ever more likely to join your mailing list. For example, if you offer digital stuff, you can offer a FREE downloadable copy of what you are usually selling at full price.

If you sell products, you can also offer attractive discounts or bonuses for your visitor's first purchase. Adding a time limit for a variety of offers can also increase a sense of urgency.

  1. Use a bold call to action

Now that you know signup forms can appear as pop-ups, as well as the attractiveness of an offer, it is all about the call to action to make a decision.

A call to action button that looks attractive will increase the likelihood of your website visitors turning into regular members of your mailing list.

A call to action inspires a visitor to make a decision, whether that decision is to simply join your mailing list (TODAY!) or to take advantage of a limited-time offer that you are showing on your webpage.

To increase the effectiveness of your call to action, it needs to appear bold with short words. A call to action that uses a long sentence typically gets ignored easily or the words simply don't compute because there are too many of them.

So, use a bold statement that inspires urgent action instead.

  1. Decide on a reasonable timing for a pop-up

When designing a signup form in a pop-up format, time is crucial. With a dedicated tool and software, you can even decide on the timing of when your pop-up should pop out.

As a general rule of thumb, you should never want to make your signup form pop out too quickly. When a visitor makes an appearance on your website, they have a clear intention of reading or browsing your products.

You must respect this intention and not disturb your visitors with a bombardment of calls to action to either take a discount or join your mailing list.

With that said, allow your pop-up forms to appear a few seconds after a visitor has landed on your webpage.

A clever method is also to know when a visitor is about to leave your webpage, they're done with reading or else, then you pop up the signup form.

Hope you enjoy reading "5 Newsletter Signup Form Tips For More Subscribers" :)

How To Use SMS Marketing To Boost Your Blog’s Audience?

When a blog is promoted through SMS marketing, SMS messages are always read on mobile phones and obviously the links will also be opened in the corresponding mobile phone, therefore, the blog should also be compatible with and optimized to be opened in the target device.

As a subsequent step, the lifecycle of consumers is to be outlined in a desirable sequence. One more important thing, the spam, random and irrelevant messages are never liked by the recipients, therefore, the audience list must be segmented in order to ensure that the audience receives only relevant and personalized SMS tailored to their interests.

The lists of customers can be segmented into three basic parts; Previous, Existing, and Potential future customers. The previous customers should be targeted because they might be wishing to return back to the site with new preferences. Existing customers are important for continuity of the business relationship, whereas, potential customers are like gems for the business; all of these need attention and positive response.

An SMS marketing campaign should be planned to streamline it for maximum effectiveness for the promotion of the blog. Unlike other modes of marketing, an SMS contains plain text; therefore, the text should be well-organized with a short URL link redirecting to the blog.

Using long URLs is not recommended because it will go out of the screen area, which is not desirable. An appropriate Sender’s ID should be set which appears on the receivers’ mobile screen, it should be the brand’s name or any decent ID giving the receiver a hint about the sender.

The message should be kept personal and optimized to manage a call-to-action staying within 160 characters of an SMS list. An SMS should be fabricated in a style without any spelling, grammar or typo errors.

A marketing SMS should be sent at an appropriate time without compromising the target’s convenience, otherwise, it will lose its significance. After sending one SMS, the sender should wait with patience; sending multiple SMS in a series will be counterproductive for the campaign.

Hope you enjoy reading "How To Use SMS Marketing To Boost Your Blog’s Audience?" :)

1 Tip For An Efficient SMS Campaign

Let Customers Know They Can Unsubscribe

While you might want your customers to stay subscribed to your brand’s SMS service, do not create a difficult way for them to unsubscribe.

It is preferred that you explain to your customer in the first auto-response, how easy it is to unsubscribe. You should set up another keyword that the automated system reads as “wanting to unsubscribe”. Customers do not like hassles and long processes. Face it, it just gets annoying when people text you even though you want to block them out.

Making it difficult for your customers to unsubscribe might help your opt-in list to not diminish that easily. However, it shall create a poor image of your brand. Due to difficulty in unsubscribing, your customers might not recommend your SMS service campaign to their contacts. This might undermine the growth in the number of subscribers you have.

Once unsubscribed, you should also let the customer know via an automated response, that you are sad for their decision. It is recommended to ask them for feedback on why they chose to unsubscribe.

Here Is The One Costly Email Autoresponder Mistake

Forgetting to calculate the cost

This is probably the not so fun part, but it is definitely imperative for you to calculate on the cost of your email service. Neglect in doing so may just surprise you at the end of the day by how much the cost has fattened, whilst sales are quite the same.

Amongst the needs to segment, clean up, and monitoring your list, never forget to analyze how much you are spending on the email service provider. Especially since email services run automatically by adjusting to the number of addresses you have saved and how many newsletters you are sending.

So, calculate the cost and see if your current amount of spending has a good ROI for your list. If after a certain amount your sales are the same, then you may want to start cleaning up to reduce spending. After that's done, you can focus for a while on maintaining the current list or coming up with new strategies.

1 Tip For Perfecting Your Email Etiquette

Always have Courtesy:

You should always be aware of how you’re writing content for an email because no one likes rude or offensive messages. Something might seem nice to you but maybe rude to others. So it’s always best to put yourself in your recipients' shoes and go over the email to get an idea of how you’re writing it. Always be thoughtful and considerate while keeping in mind others’ feelings. A few examples that might help you understand this concept a bit more are as follows:

Negative: I rewrote that email five times but still you couldn’t get my point.

Positive: I apologize if the email was not clear enough; I will get back to you with another version of it.

Following are the expressions that might come off as irritating:

1 Tip For Writing Email Marketing Copy That Converts

Perceive your audience

To boost your conversions, it is very important to know who you’re interacting with. Because that will help you write a copy that will meet the needs of your users. For that, you can take into consideration all the information you know from the web, your interactions with previous costumers, or from social analytics. That will help you assemble the buyer personas.

It is easier to write an email marketing copy if you have perceived your audience very well and know what they need to open your copy. You can always add information-gathering questionnaires in your email or put it up on your website and share them over social media platforms. You can ask them to give out their interests and also set their preferences. By doing the above-mentioned things, you might gather up enough inputs which will help you to create ideas for your copy.