5 Email Marketing Benefits For Businesses

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Email marketing helps small and large-scale businesses generate revenue and increase conversion rates. If you are a beginner and want to learn how email marketing benefits businesses, keep reading because we have 5 email marketing benefits for businesses.

  1. Email marketing is cost-effective

In this ultra-modern world, aren’t we glad we have the Internet? The Internet has allowed businesses to rely on email marketing. And email marketing is great because it is simply cost-effective.

In fact, it has been quite known that for every $1 you spend on an email marketing campaign, you get a return of $42 on revenue! Isn’t that amazing?

Of course it is. Email marketing requires you to be creative and spend money on tools and software. Be that as it may, unlike traditional marketing, email marketing doesn't require old printing materials or even huge lump sums on advert boards.

This is the reason email marketing is low-cost in comparison to traditional marketing. On top of that, with smart segmentation that is automated, you can send specific messages to specific groups of people which will increase sales conversion.

All of that combined makes email marketing very cost-effective indeed.

  1. Email marketing helps small businesses build a credible brand identity

In today's marketing world, every good business entity will have a social media presence. Having a social media presence helps potential customers to research your brand beforehand.

Seeing what your products or services look like, as well as getting to read people's comments on your social media pages, can help potential customers to get an idea of your brand's credibility.

But having just a social media account is not enough to get closer to your consumers. You want an email marketing method to regularly get in touch and send out news to your subscribers.

Using a dedicated email marketing tool will help you build a brand identity that seems seamless and this will help with your brand's credibility.

Through email newsletters that look well-designed, sleek, modern and professional, your brand image will stay fresh in the minds of your new and loyal consumers.

  1. Email marketing helps you get in touch with your consumer base

Now that you know how important it is to have a social media presence as a modern business entity, you should always maintain a good relationship with your consumer base.

Social media is amazing for posting news and sharing information, but an email newsletter feels more personal as it enters your recipient's inbox right away.

Plus, there is so much more you can do and offer through sending email newsletters. Of course, the call to action and hyperlinks that exist there will help increase your conversion rate even more.

This is a function that doesn't really exist on certain social media platforms. Even those who do offer such a function, are not fully optimised for such a purpose.

On top of that, email marketing also helps you get in touch more frequently with your customers. It is also a great way to have a recorded conversation about any issues.

  1. Email marketing generates leads and improves traffic to your website

Social media platforms are their own way of putting out content for your business or brand. But social media platforms nowadays are limited in that aspect.

Plus, with so many distractions around—other ads, other accounts, and whatnot—people can't fully focus on just your content.

With all of that being said, it is important to have a dedicated website where you put out seriously awesome content that is just your own.

Your website will contain products, news and updates, new arrivals, as well as useful blog content like articles and trendy news. Because of that, you want a higher traffic rate for your website, right?

Email marketing is a great way to boost traffic to your website by showing teasers of previews of what you're sharing on your website. Higher traffic to your website can turn into a higher level of conversion/sales.

  1. Email marketing automates a lot of complicated tasks

Writing amazing content for every email newsletter is no walk in the park. If you want to get the most out of every dollar you spend on email marketing, you have to be serious and plan carefully.

However, many tasks from creative ones to selling ones can be made easy and seamless with the help of an email marketing tool. A good email marketing tool will allow you to have a seamless workflow that promotes boundless creativity.

Using templated autoresponders, you can create your own unique email templates that are easy to modify based on your next creative idea for an upcoming newsletter.

Needing analytics or making a poll? It’s all in one place. Need an autoresponder for reminding customers to go through with a purchase? Taken care of. Needing an autoresponder for receiving user complaints?

You’ve got all your bases covered.

Hope you enjoy reading "5 Email Marketing Benefits For Businesses" :)

What Is The Difference Between An Autoresponder And Email Marketing Software?

These two terms are typically relevant to email marketing and very close links to each other, so it might be confusing to decipher what the differences are between them and whether you actually need them.

Many illustrations and pictorial descriptions are available on the internet and can well describe the difference between both; keeping it simple for laymen understanding, email marketing software covers the set of instructions on the basis of services which marketing professionals generally use to run an email campaign.

The purposes of email marketing software may vary on need basis or time to time; like it can be used for expanding email lists, approaching email subscribers, establishing, designing, customizing or personalizing email designs and templates, and segmenting the lists of email subscribers.

Marketers enjoy the liberty of a large variety of services, tools, resources, and options which allows them to carry out marketing operations with more ease and comfort. On the other hand, autoresponders are designed to send automated email messages or respond to various emails automatically in a preset pattern of answers/ replies to the selected email lists.

The autoresponders have a limited role to play whereas email marketing software has a long list of actions to perform. The autoresponder is mainly automated platforms that are very specific in sending generate specific automated email messages or to react upon and respond to the received emails from the contacts within specified email lists.

Autoresponders' major functions can include onboarding emails, shopping cart rejection emails, click-based automated actions/ responses, and follow up messages, etc.

Functions of autoresponders and email marketing software are entirely different from each other; some good automated platforms may include various packages like tagging various contacts in the list, automatically segmenting the emails lists, clicking some links from within the email and categorizing the email lists to target the potential clients/ customers in future.

1 Tip For An Efficient SMS Campaign

Draw Attention

The more the number of people who know about your SMS campaign, the more the people who might show up to register to your SMS service. Work on making people notice that your brand provides such a service.

If your business has a retail store, you might want to consider making some changes. You could mention your SMS campaign short number near your customer's net amount given on their receipt. You could also mention the number on your brand's shopping bag, or set up a poster displaying it near the cash counter if your shop is physical. You could train your cashier on how to encourage the customer to subscribe to your SMS campaign.

Also remember that bold and prominent fonts are often more eye catching than minimized dull ones. Words, letters or numbers written in bold and large font not only tend to get recognized easily but they also help people remember them.

You should also add a lineor two under your SMS number, briefly describing the perks that the sign-ups shall receive, as a return for registering, make sure that you do not use a ‘too simple’ font style. According to a research conducted by The University of Washington: people tend to memorize ‘slightly difficult to read’ lines more easily than the simple ones.

Here Is The One Costly Email Autoresponder Mistake

Not developing for mobile users

Sometimes it's possible to forget this, really. Developing content solely for the website is a big costly mistake, as it will prove to be very inefficient. In an era where smartphones are driving connectivity, it's only logical that most people access the Internet through their smartphones firstly. They may move to a computer or laptop for convenience, but first and foremost they get email notifications on their smartphones.

With that said, it's only reasonable for you to build a mobile-friendly view for smartphones as well. Naturally, the mobile view needs to be lighter. So, avoid using too many images that are especially high-res. You want hyperlinks to also be located where it has high visibility and easy click-ability. Make sure all the links work properly, redirecting to the correct pages on your website. Otherwise, this can be very annoying that your subscribers may just opt-out.

1 Tip For Perfecting Your Email Etiquette

Avoid using Slangs and Shortcuts:

An important etiquette in a business email is to avoid the use of slangs and shortcuts. The reader will not be impressed if you call him using “Yo Bro”. Instead, it’s better to call him by his name using “Mr.[Name]”. Slangs make the email look unprofessional and disordered, especially in business emails.

Another etiquette one should keep in mind is to not use shortcuts while writing an email. It’s another way to get yourself negatively judged by the reader. For example, people use “Gr8” instead of writing “Great” and “TTYL” instead of “Talk to you later”.

Saving a few seconds by writing shortcuts can damage your image as well as the relation with the client so it’s better to spend a little more time and write the full spelling, avoiding the use of slang language.

1 Tip For Writing Email Marketing Copy That Converts

Bash the headline/preview text:

The preview text is the only thing the user can read from his/her inbox, therefore it is very crucial to keep it interesting and catchy. The odds of opening the email are better if your headline is great. Do not use capital letters. Mostly, it is the first line of the email seen as the headline, and so you should craft it very carefully as a professional copywriter.

You will be wasting an opportunity if the headline consists of links to the profiles of your social media. It depends upon the client about how many characters, the email preview text, consists of (35 to 140 characters). It is utterly important to tell the readers, what would they obtain if they opened the email marketing open, through our preview text. Do not give out unnecessary details in the headline and try to keep it straight-forward.