5 Tips For Political Email Marketing Campaigns That Get You Elected

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Yes, email marketing can help people at the state level or school level, depending on what political reason you’re talking about. But we have listed 5 tips that help people set up political email marketing campaigns that can help you get elected.

  1. Make sure your database is of high quality

You are campaigning for a role in politics and you sure as heck have much important news to share. Sure, it is understandable that you want to get your message across to as many people as you can.

After all, you are sure that your political campaigns will benefit the lives of so many people.

However, it is not a good idea to, for example, buy data and send your political campaign emails to those who have not opted in to get news from you. When you really think about it, that's really annoying.

Not everybody cares about what you do, let alone want to hear from you. You don’t want to get marked as SPAM.

Therefore, it is important to send out emails to organic subscribers who have opted to receive emails from your campaign. Leverage your online presence through a dedicated website and social media platforms.

  1. Segment your database and make each segment wholesome

When it comes to politics, age is just a number. Well, kind of. Different people belonging to different age groups will be interested in politics, but also in different ways.

With all of that being said, it is important that you segment your database, based on specific segmentations. For instance, the level of interest, as well as involvedness, of a gen z will be very much distinct from that of a boomer, for example.

Therefore, you want to segment your database based on age groups, gender, maybe even location, but also income levels, as well as other interests that may be of relevance to your political campaign.

To get all of such data, you need to have surveys or application forms that gather every bit of this information.

However, you also want to be careful that your application forms aren’t long-winded otherwise you might just lose a potential subscriber.

  1. Get personal

You have to admit to yourself that a really large number of people do not have the best perception of what politicians do. But you’re not a bad politician, right? You do have great policies that can help change society for the better, right?

So, that’s something that you can convey to your supporters. Get personal with the way you communicate your political campaigns. Tell your subscribers why you’re in this and what you wish to change about your society.

With that, it is important to use an autoresponder personalisation, too. Address your email recipients with their first name, which you should have gained when they signed up to receive your newsletters.

Use an email recipient’s first name in the subject line as well when appropriate. As for the content of your email newsletter, try to write and share your good news and plans like you’re writing to a good friend whom you respect.

  1. Motivate and inspire with your subject line

So, now you know that you can be casual and friendly in your content. This is especially the case if you’re trying to appeal to the millennials and gen zs.

But this doesn’t mean a lack of formality altogether. So like, yeah casual and friendly, but remember to maintain some degree of formality. After all, you are a leader who will change their lives for the better!

With all of that being said, your email newsletters should inform your supporters as much as they should gain insight from them. When sending an email, your subject line should be inspirational and even motivational.

People nowadays like that kind of stuff and using this trick will definitely increase your email open rate. It is also a good idea to ask a question in your subject line.

For example, a question asking what your supporters are genuinely concerned about in the current political situation.

  1. Get your subscribers involved with polls

To get your email subscribers more involved with your campaign, your email newsletters need to be more interactive. When thinking about emails being ‘interactive’, we think of a plethora of pictures and occasional videos.

But people forget they can conduct polls. When you involve your email subscribers in polls, you make them feel that they are involved in making a change with you.

This also shows that you’re interested in what they have to share. You can build a genuine connection this way as you see them eye to eye and show you care about their concerns. And they will care about your concerns, too!

It is important that you and your supporters are on the same page, right? If you use a dedicated tool or software for email marketing, creating beautiful polls becomes much easier, so don't be shy!

The analytics also comes with the package.

Hope you enjoy reading "What Is The Difference Between An Autoresponder And Email Marketing Software?" :)

What Is CC In Email Writing?

There are certain rules and methods which can make sure that email messages are taking place between a sender (usually a marketing professional in case of email marketing) and the recipient (the audience).

Third-party (usually the company which has hired marketing professional’s services) is always eager to track the performance of the email marketing campaign assigned to a marketer; one of the smooth ways to keep them up-to-date is the use of BCC and CC in the emails.

CC is the acronym of “Carbon Copy” which means a copy of the same content used in the original email. It is as good as the copy of the physically served correspondence is used. In the times of manual correspondence or typewriters era, a carbon copy used to be prepared for important letters or pieces of communication; CC is the digital transformation of that carbon copy in fact.

CC means sending the same email to certain other addressees than the actual addressee with an intention to keep them in the loop. Getting a CC email; points out that the same content of the email has also been served to certain other addresses as well.

Usually, people overlook the importance of CC in an email; however, it has an obvious purpose to serve. Sometimes the use of CC looks the same as putting multiple addresses in the main address bar; then what is special in CC; it is basically a communication norm.

As an etiquette; the “TO” field or main address bar is kept exclusive for the major recipient or an action addressee, in other words, and cannot be used for other addressees. The other recipients which might have an interest in similar content may be served with CC of the same email.

With the passage of time, the CC has become an integral part of the email system especially in the marketing campaigns and is being extensively used in the routine email practices as well.

Hope you enjoy reading "5 Tips For Political Email Marketing Campaigns That Get You Elected" :)

1 Tip For An Efficient SMS Campaign

Incentivize

Give the ones who have opted-in to your service something in return. This means that you must give them something that makes them feel that they made the right choice by signing-up.

You could treat your opt-ins as ‘Loyal’ customers; or even better, give them a title.

Tell the customers who are interested in opting-in that they shall be kept in high regard and that they shall be the first to receive SMSes related to promotional deals and offers.

People love special discounts. For successfully subscribing, you could maybe provide some exclusive discounts especially for them right at that moment, or maybe provide them with flat discounts for a limited time after subscription.

Free giveaway items pull people towards your offer like a magnet. Your giveaway presents could be as small as a cap, key chain, or mug. Doing this will not only encourage your customers to subscribe but also help in brand marketing if you mention your brand on that item.

So make sure you give incentivize and don't forget to mention those perks under your SMS service number that you shall display.

Here Is The One Costly Email Autoresponder Mistake

Not sticking to a routine

Having consistency plays an important role in building trust with your clientele. Not only does it exude a sense of stability, but building consistency from the beginning also creates a stronger brand image in the long run. Not having a routine can also prove to be counterproductive instead, because important details might just miss your attention.

If you can be consistent is running your autoresponder, the feedback it returns to you will generally supply an ample amount of data which you can utilize to manage strategies and come up with promotional plans, such as discounts or special events. You can track what kinds of content have attracted most buyers into your website, or when an email has garnered most and least sales.

With consistent behavior, you might just save more money than you realize, all whilst getting a good amount of ROI from effective sales strategies. Consistency helps to build strategies.

1 Tip For Perfecting Your Email Etiquette

Sending Large Attachments:

You should always avoid sending large attachments because they may take a while to download and they might make the system hang due to the number of bytes of the files attached. Too many files also make the email chunky and displeasing to look at for the recipient because they’re quite distracting as well. So it’s better to ask the reader if it’s convenient to email the files, first, and then send a reply email with all the respective files.

As a solution, you can attach the link to Google Drive in your email and the data (documents, spreadsheets, presentations, images, etc.) can be easily retrieved from there. Another solution to this problem could be that you can compress your files and then attach them to the email. Avoid sending multiple files though, the better way is to make a folder containing the files and zip it so that your data doesn’t look messy and can be easily sent.

1 Tip For Writing Email Marketing Copy That Converts

Try to understand the reader’s psychology and use it in your copy!

Our brains would always react to a situation in a certain predictable way to certain types of stimuli. And that is exactly why using psychology is beneficial to create high converting emails.

Some of the elements that would make the viewer open and click include:

  • Time-limited discounts go well because of FOMO (fear of missing out). You can use urgency in your email that will give rise to curiosity too.
  • Pictures affect minds like no other. You can always use different emotions’ pictures to convey your message.
  • Different colors affect the brain differently. You should consider in the color choice in your email marketing copy.
  • Use the second person of grammar (You/your) rather than “we”.
  • Segmentation affects personalization. Because each and every segment is searching for something unique from your emails.

Using their minds for your benefit would be a great shot for more successful converts.