5 Unsubscribe Button Ideas To Reduce Email Unsubscribes

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You cannot force anyone to stay subscribed to your emails. At some point, people get irritated with constant automated emails. Can you use unsubscribe buttons to reduce email unsubscribes? Here is the list of 5 unsubscribe button ideas to reduce email unsubscribe.

  1. Plain and simple, an unassuming Unsubscribe hyperlink

If you have worked hard to amass a large number of subscribers, it is understandable that you don’t want to lose a single one of them. But making your Unsubscribe button difficult to find is only going to hurt you instead.

It will backfire if you make unsubscribing a misery business as your subscribers will think less of your credibility as a brand. You may even get complaint emails and this is making things difficult for you if email marketing is your main job.

Therefore, don't be shy about making a clear-cut Unsubscribe button or hyperlink text. After all, letting go of people who don’t want to receive your news is a good thing as this will allow you to focus on those who do.

Just take care of the people who already like what you do and want to hear more news from you.

  1. Place the Unsubscribe button next to an Update My Preferences button

In some cases, some people may want to unsubscribe because they are receiving too many emails.

It can be from your brand, but even if you think you’re not sending that many emails, most people are subscribed to more than just your newsletters!

With that said, a nifty way to keep your subscribers is to put an Unsubscribe button next to an Update My Preferences button. This will allow your subscribers to pick and choose which updates they want to receive from you.

Placing these two buttons right next to each other will make it easy for your email recipients to find where to update their preferences.

Again, don’t be sneaky about the Unsubscribe button as this will hurt your reputation in the end. Just be clear and helpful in the way you want to help your subscribers to leave.

  1. Don’t guilt trip your customers for unsubscribing

Some people may take a subscriber leaving as a huge blow to their hard work. With that, some email marketers use an exit survey to tell a leaving subscriber just how sad they are to see their fan go.

This is actually not a great strategy as most people can see right through the emotional blackmail. You will only appear weak and begging for them to stay when in reality, they are just not interested.

With that said, it is important to not beg your subscribers to stay or show how sad you can be to see them go. Just inform them straight up that they have been successfully unsubscribed from your mailing list and that’s it.

Keeping a cool exterior maintains the credibility of your brand and they might one day come back around again. Just some other time when you have another interesting campaign.

  1. Respect your customers’ preferences and decisions

At the end of the day, when talking about the complex Unsubscribe button, it all comes down to your respecting your customer’s preferences and decisions.

You shouldn’t hide your Unsubscribe button; you shouldn’t make it difficult to find, and dang, you should definitely not skip including it for sneaky reasons.

Not including an Unsubscribe button in your email newsletter will immediately show your email recipient that you do not regard their wishes to not hear from you again.

This will come back to haunt you later when they have managed to block your emails or unsubscribe through other ways. When this happens, the likelihood of these unsubscribers coming back again becomes too slim.

With that being said, having an Unsubscribe button that is clear cut and easy to find could simply save you more subscribers that may still want to come back at another time.

  1. Route your unsubscribing customers to a mini survey

Rather than using an exit survey to guilt trip your unsubscribers, it is more efficient to use it for the improvement of your mailing service.

You can have an automatic rerouting to a survey page that can facilitate your user to share their opinions on why they have unsubscribed.

Not everybody will want to share anything to say, but there is still plenty of those who may just have a thing or two to say.

However, it is important to keep in mind that an exit survey should have minimal steps for people to even want to type in anything. If it helps your work, you can also give a maximum number of letters or words in an exit survey.

This will help the process of gaining valuable feedback much easier, clear-cut, and easy to follow. A mini survey helps both your subscribers and you as a brand.

Hope you enjoy reading "5 Unsubscribe Button Ideas To Reduce Email Unsubscribes" :)


How Can I Improve My Email Marketing?

There are few steps through which email marketing can be improved significantly in terms of ease of operation, economy and more productivity. The important thing to remember is that improvement is always steady and gradual; it is not an absolute experiment that will straight away improve the results; it is rather relative which depends upon many conditions and practices.

Few of those practices are narrated in the following lines. Perfectly checked email lists will ensure that only active and intended target emails are there in the list; thus ensuring that most of the addressed emails are responding ultimately increasing the response rate to a higher percentage.

Segmentation of email lists in an intelligent and smart way can be extremely helpful in improving email marketing. There may be little difference in the interests as well as preferences of the target audience; like some of them might be interested in news; events and prizes whereas another may prefer coupons, incentives or discounts, etc; therefore, the email lists can be segmented and served with the most relevant type of preference.

Making things easier and comfortable for the intended users/ subscriber can also support the email marketing campaign immensely. Emails should be device friendly at the destination like if the reader is viewing an email on a mobile device like a tablet, iPad or a cell phone, the version of the email should be compatible to be opened on such a device.

The messages sent through emails should preferably be made to be scrolled up and down instead of left and right; as vertical scrolling looks good and appropriate for the users. As far as possible, try to place small to medium-sized images those too compatible for opening in smartphones and small handheld devices; the large images (especially on the top of email) will adversely affect the visibility of an email.

Text emails can be better than image messages. For continuous contacts and further improvement, always use real email addresses instead of using no-reply or admin type of addresses.

1 Tip For An Efficient SMS Campaign

Create A Complaint Cell

You should have a place set up especially for complaints from customers. This might be part of your customer care contact facility or a separate entity especially set up for SMS service related complaints.

Customers need a place where they can report a complaint while talking to an actual person and not a robot. The automated system helps to some extent but conversing with a person makes people feel more valued.

This cell might not just register complaints from unhappy customers but also from customers who are facing technical issues related to the SMS service.

You could also ask this cell to communicate with customers who have unsubscribed to your service. However, there is a certain procedure involved in contacting such customers and you should not keep on ringing them just to get them subscribed back to your service.

A complaint cell shall act as a platform where you can collect data and assess your campaign overall. Changes could be made by your brand considering some suggestions, if you come across good ones.



Here Is The One Costly Email Autoresponder Mistake

Changing email address too often

It's a given; changing your address too often is a costly mistake, plus it may just get your email sent to the Junk folder. It's imperative to have a solid, full email address for your business. For one, with just one email address, it is clearly easier for your clientele to contact you.

You'll be surprised to know how common it is for businesses to miss on customer emails because they have sent them to the old address. Another, unfortunately, aspect is that with a new address, it might be reported as spam and appear in the Junk folder instead. So there's a high chance that your recipient will never open your email.

Always make a priority to stick to one solid address, and work with it for a long time. That way it's also actually easier for you to manage things in the long run rather than having to mismanage along the way.


1 Tip For Perfecting Your Email Etiquette

Don’t Replace Face-to-Face Contact with Email:

Emails are a quick source of professional contact, but in some situations, they fail to be beneficial. It is better to interact with people face-to-face as it makes them feel important. For example, your employee has his birthday today, it would seem a bit insensitive if you just mail him a “Happy Birthday” rather than greeting him in person. Wishing him personally would encourage a good relationship and form a stronger bond as well.

Situations like sick leave, not coming due to personal reasons, etc. these things can be sorted out by emails but if a colleague of yours had someone who had just passed away, simply emailing him wouldn’t do the trick.

As an employee, you are eager to know when you’ll be getting your promotion so you won’t mail that kind of stuff but would actually ask your boss about it face to face. Therefore, it should be kept in mind that some situations require face to face contact more than emailing.

1 Tip For Writing Email Marketing Copy That Converts

Let the users know you

This is another aspect of personalization, to let the readers know you. It is generally seen that most people would want to get emails where a picture of the sender is visible with a personal name rather than bots. It will help the users build a connection when you go with this approach and not with the generic sender approach.

The best email copy has everything aligned. Personalized name, offers, and benefits, rewards for the rewards, etc. This can literally increase the feedback you can get! Asking questions and talking like the user is sitting next to you also builds a connection that will help increase conversions.

Overusing the same and spammy information in your email marketing copy would make you lose your readers. Keep it short and discreet. Apply the K.I.S.S. rule to make it look more professional.