5 Ways To Optimize Your Lead Generation Using A/B Testing

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A/B testing is based on randomized experimentation testing used by several digital marketers to compare and assess the performance of websites. But it can help in optimizing lead generation. Here are the five ways to optimize lead generation using A/B testing.

  1. Test out ideas that are similar

A/B split testing is a method generally used to test out different ideas for your landing page. The goal is to see which option would seem to be the more prolific and sensible end result to show to users.

To begin with, try to test out only one A/B split test during a campaign. This is important to keep in mind to get the best, clearest result.

After all, you are trying to understand if option A or B is more effective for your landing page. If you run more than one A/B split test at a time, you may get mixed results.

When that happens, you won’t know what has caused an increase or decrease in your landing page’s conversion rate, right?

With that being said, when you conduct an A/B split test, try to test out ideas that are grouped in a similar sense.

  1. Test out different offers

Although your A/B split test needs to be in a similar category for it to be a clear success, when you test out A or B options, they need to offer different vibes.

Testing out different words, for example, of different numbers of steps towards signing up, is the key to understanding which idea would work best for you. What kind of vibe do you want to incite in your user's mind?

And then see which vibe or sentence generates more leads or subscriptions for you. On another note, if you have an offering, try out different offerings or promotions as well.

When offering different rewards to different groups of people, you can see whether option A or B works better for a certain age, gender or occupation group.

In the end, you may be able to choose only one effective offer for everyone or both offers for specific user groups.

  1. Test out call to action wording

Call to action buttons or links are the most important aspect of a landing page. If you are a creative designer who has come up with multiple ideas, you may find it really hard to decide which CTA wording you should go with.

Well, rather than making artistic guesses, you could conduct an A/B split test instead to help you decide which wording for your CTA generates more leads or subscriptions.

Of course, if you have more data on your hand, you can try to show different versions of your CTA to different groups of people. For example, a CTA using a Gen Z language may not appeal that much to their parent's generation.

But, with an A/B split test, you can definitely see for sure just how effective or ineffective a CTA wording could be. At the end of the day, you can opt to show specific CTA to specific groups of people.

  1. Get definitive with your sample size and know your goals

Before you even get started with an A/B split test, you should gather enough data to determine the size of your test. How many people actually do you want to get involved in your testing?

Also, get clear about how important the test result would be for your particular campaign. Therefore, in order to gather the correct data for your successful A/B split test, and especially for your campaign, you need to get clear on your goals.

Just because it is common to conduct an A/B split test, doesn't mean you can do it just for the sake of doing it. It is important to know why you are conducting the test, to begin with, and what you wish to achieve with its results.

With that being said, after you're clear about that you can gather pre-emptive data that should be relevant to your A/B split test.

  1. Use a dedicated tool or software for conducting a reliable A/B split test

Most people are familiar with Google Analytics. This is a nifty tool that is easy to use for most people and the results are clear enough.

Google Analytics is user-friendly in that it also allows users to test up to 10 different samples at a single given time. The sample that is generated is randomised for a fuller insight into your internet visitors.

However, if you could get your hand on a dedicated tool or software, you should take advantage of a more powerful tool.

Having a dedicated tool or software for an A/B split test can get you more knowledge and insight into various aspects of a successful landing page campaign.

In one place, you could optimise your A/B split tests, create effective calls to action, as well as compare and manage your test results with fewer hassles.

Hope you enjoy reading "5 Ways To Optimize Your Lead Generation Using A/B Testing" :)

What Are Email Funnels?

That would really be interesting to know what an email funnel is; it is very easy to understand and practice with it. The whole concept of email funnel comes in relation to navigating to a particular web page through email or it can be taken as a route that the email subscribers or website visitors generally take to buy a product or service.

It depends upon the creativity of the individual putting in the email funnel whether it keeps the customers along till end or they get bored on the way. The indicator of a successful operation is how many individuals reach to the bottom of the email funnel and how many out of them reach to purchase some product.

A typically attractive and interesting email funnel can start with the pleasant and warm greetings with a humble and graceful offer of help by a professional sales representative. The funnel may carry eye-catching products different than other places with a budget-friendly sales offer.

The visitor of the store through email funnel may be made feeling special by personalizing with him/ her; it may be through offering a further special discount on a purchase of multiple products, the bulk of the same product or spending beyond a specific amount of money.

The professional sales executives are smart enough to make the website visitor so happy that he or she again visit the store after a few days/ weeks to purchase few more items and meanwhile they advertise that particular web store by praising it before their friends and contacts.

Email funnels are so helpful that sometimes they act as a magnet to attract the customer to the store. An email funnel is so important that it actually shows an illuminated path to the website visitors to reach a particular place from where the store is clearly visible to the visitor.

Establishing the need for email funnels, designing them in a practicable manner to lead the people to the right place and optimizing funnels can be much helpful for inspiring marketing.

1 Tip For An Efficient SMS Campaign

Greet on Special Occasions

Most of us belong to societies consisting of people from different backgrounds. There is a wide range of religions and ethnicities to whom people belong, while living together as a community. To greet them on their respective special occasions is something you might want to look into.

People appreciate when, even as they live as a minority, someone respects their background. Customs and traditions hold immense importance when it comes to minorities living in a society. Being a brand that wants to be under the spotlight, you could greet these minorities by sending out SMSes, and maybe even offering them some special discounts on account of their celebration.

While greeting minorities, you must not forget the majority. You should be a brand who stands alongside almost all sorts of celebrations.

You could send an SMS to all your subscribers informing them that you are happy and value the respective tradition. This could also be a day that the country, where your brand is situated, celebrates. While sending out a short message you should mention any offers that you have announced especially for this day.

One Landing Page Mistake That Can Kill Your Conversions

No caption for the image

You may have included one or more than one image to your landing page. You have chosen the engaging images for the page. However, without any caption, these images will not give much value to the viewers or website visitors. Most of the website owners overlook the captions, and this mistake causes the visitors to leave the landing page. The image viewers will surely read what you have added as the caption. This caption has to highlight your product values.

While you have added no caption, the viewers have a chance of getting a wrong concept from the image. The major intention behind adding caption is to present the readers with the right idea. The captions also give you an opportunity of educating the new visitors to your business website. They act as a type of sales message for your brand. Thus, you must add a caption to the image.

1 E-commerce Email Marketing Message That Boost Sales

The Welcome Email

You only get one chance to introduce yourself in an email. If you don't get it right, the campaign would look bland to the person at the other end. All leading marketers make sure that their welcome email is engaging, well-written and expertly designed. This not only puts a nice impression but also builds interest for the upcoming emails.

The role of the welcome email is to introduce your company and your services to the audience. Sound introductions make a special place in the audience's memory, making things good for the campaign.

Welcome emails should offer something unique and different. They are the marketer's top weapon. Prime brands and stores often offer a coupon to their new subscribers leaving an outstanding impression on the customer. The welcome email should have the following two things.

1 Tip For Writing Email Marketing Copy That Converts

Easy Subscribe and Unsubscribe Options

This is one of the best e-mail strategies that need to be taken into account. This is something that should not be overlooked at all.

You should always facilitate your customers with an easy subscription for signing up for your mails. You should put an email sign-up on each content that you are generating and putting out, such as newsletters, email messages, blog posts, websites/web pages, etc.

The process should not be too complex. While subscription, don't bother your customers by asking them too much information rather ask for their name and address. Ask for organizational details, if they wish too. You should simplify the process by offering a 'single click' registration to enable subscribers to enter their details at one go. The process should be the same for unsubscribing too.

If they do not wish to continue getting any information in the future, they can easily unsubscribe and stop getting mails from you.