5 Of Our Favorite And Most Effective Survey Email Subject Lines

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Subject lines are game changers as they decide whether the email is worth opening. If you send a survey in the email, you must ensure that people are looking at it. For this reason, we have listed the five most effective survey email subject lines.

  1. ‘Your valued feedback helps us to improve’

A lot of people consider survey emails quite burdensome. Not that many people are naturally cooperative enough to want to care about the improvement of your business.

However, if you treat your customers as valued clients, and you emphasise that their opinions or feedback are valuable, they will be more likely to fill in your survey forms.

Of course, this is a tactic to get your customers to fill in your survey forms, but in reality, wouldn't you really think that your customer's feedback is valuable? After all, this is why you are conducting a survey in the first place.

So don't be shy about communicating that to your consumer base. The ones who feel appreciated will be more than happy to share their valuable opinions about your services, products, or even customer service experience.

Let them know their feedback is for their benefit too in the long run.

  1. ‘How would you rate our service?’

If you are in the service industry, this subject line will be most suitable. But even if you are selling products, you can still ask the same.

Asking your customers about your service can include your delivery service, customer care or support experience, how your staff handled an issue and so many more.

Whether you are selling a service or a product, the essence of your business is your service to your customers.

With that being said, if you want to gather information about your customer's experience of buying with you or using any other services, you can use this subject line in your survey email.

This line is clear and to the point. One look at your survey email in their inbox, your subscribers already know what the email is all about. Those who do hold an opinion or two will open the email immediately.

  1. ‘Get (incentive) by filling in our survey’

As already mentioned, a lot of people feel that filling in a survey is cumbersome. Even if your survey takes only 5 minutes, for a lot of busy people 5 minutes is a lot of time.

There is a lot they can achieve within just 5 minutes. If your survey takes even longer than that, which in some cases surveys can take 10 to 20 minutes, your subscribers need an incentive.

Why would anybody want to spend some 15 valuable minutes on something that doesn't benefit them?

If you send out survey emails like that without any incentive, and upon opening your readers can tell the survey takes a lot of time, there's a high chance you won't get the data you need.

With all of that being said, it is important that you provide an incentive to your email recipients. Show that you value their feedback as well as time.

  1. ‘Tell us your experience and get (incentive)’

Another way of wording your survey email is by straight up inviting your subscribers to share their opinions. Of course, an incentive is still necessary here.

Just bear in mind that long surveys will almost always need to come with some kind of incentive.

Otherwise, all of that hard work put into creating your surveys will just go to waste because you are not getting the feedback you need.

So, don't be stingy with discounts or bonuses upon the next purchase. A great idea for an incentive here is something like a bonus with the next purchase because this way you get your customers to buy more.

Discount codes or gift vouchers can also be attractive to a lot of people. Make sure you are reasonable with your incentives.

You don’t want to be giving something of so little value, but at the same time, you don’t really want to be burning money.

  1. ‘What would you have us improve?’

Lastly, you can also show humility and ask your customers straight up, what they would improve about your services.

If you are thinking about adding new features or products or services within your business, you can also use this subject line.

Your biggest fans will be excited about sharing their thoughts about added features or new methods of payment, for example, to add to your business. This is also a way you can understand the needs of your customers better.

This is also helping you see what other areas of your business can be improved. When making this type of survey email, you deliver a sense of working together with your customers or fans to build a stronger community.

Down the road, when you do make those changes, your subscribers will see you really take their opinions. This is a move that will also improve your image.

Hope you enjoy reading "5 Of Our Favorite And Most Effective Survey Email Subject Lines" :)

1 Tip For An Efficient SMS Campaign

Don’t get Annoying

While some people might love that you text them with offers, others might differ from this opinion. People hate it when someone gets annoying. Your brand’s SMS service campaign should be the last thing to get on your subscriber’s nerves.

If your subscriber feels annoyed, they might unsubscribe in retaliation. This will undermine your brand’s image.

Some brands tend to send texts all the time. Although this might help with sales to some extent, this is not the case with every brand’s SMS campaign. After having received a large amount of texts every week, customers might just lose interest in your brand overall. They might even start to ignore your messages, or even might block or unsubscribe to your service.

It is important to set a frequency of SMSes sent every week or month. You might want to inform your customers regarding this frequency once they subscribe to your service. This will keep them prepared for any messages you might send throughout the week or month.

The frequency of sending SMSes to your subscribers must not be high. It is preferred to send a maximum of two messages a week, or five to six messages a month.

One Landing Page Mistake That Can Kill Your Conversions

Several pop-ups at the landing page

Your potential customer has arrived at your site for the first time. At this time, when the pop-up comes up at the landing page, it is annoying to him. Only one pop-up may not always affect the impression of the visitors. However, on many landing pages, these pop-ups appear after every few seconds. They prevent the visitors to go through the web content comfortably. The visitors can leave the site, having several pop-ups. They will not return to that site in the future due to these distractions from pop-ups.

However, it does not mean that you should never use the pop-up. While you have used them in the right way, you will surely get the desired result. These pop-ups must not appear frequently. They have to come up at a convenient time. These techniques are helpful in avoiding any irritation to the visitors.

1 E-commerce Email Marketing Message That Boost Sales

New Product Email

Excited about launching a new product into the market? Tease the audience and use emails for this specific task. People love inquisitiveness and always want to know more. Draw their attention, use gimmickry, do whatever you have to do for the attention. The market should know that you are planning to launch something big. Creating hype is easy if you have proper planning. This strategy has been used to boost sales of almost every company. If you fail to build interest at first, your product won't be seeing any success in this market.

Also, you should not reveal the product at once, be a little mysterious. Focus on the features and the specialties your product is offering and slowly reveal them through your emails. Let users interact and ask them to guess the upcoming features. Create a story, emails should be connected, keeping the unnecessary stuff minimal. This gears you up for the final product launch.

1 Tip For Writing Email Marketing Copy That Converts

Always prefer contextual focusing to place ads

In contextual targeting, the advertisement appears according to the email marketing copy. This method always makes sure that the audience you are reaching out to might already be interested in your product.


You need to understand what makes us click. You should be displaying a sort of social communication. Your copy should be very optimistic. The result should be worth the efforts. You should be ready to edit your content a lot many times because it does not need to turn out to be perfect the first time itself. You will need a lot of proofreading and editing.

The best e-mail marketing strategies help you give out the finest personalized experience because fifty-three percentage of the users expect personalized offers. The audience should be categorized based on psychographic, geographic, and demographic characteristics. Email marketing is a necessary medium to shift the brand as well as the information to the recipients.