5 Great Emails Fitness Studios Should Be Sending Now

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Many fitness studios handle their work online and offer great services to subscribed people through emails. But do you want to know what content should be written in those emails? Here are 5 emails that fitness studios should be sending.

  1. Your fitness studio’s new schedules and sanitation procedures

We all intuitively know that the fitness studio, without proper care, is not the cleanest place on the planet. People work out and sweat a bunch on equipment that is used by literally everybody.

With the advent of the pandemic, people have become even more conscious of hygiene, cleanliness, and the prevention of bacteria spread.

Well, the fitness studio is one place that needs to tell its clients just how serious it is taking the whole pandemic situation. You can make content out of your cleaning and sanitation procedures.

This is assuming that your studio is now open to a limited number of clients within your studio. Sending email newsletters about your sanitation procedures will put a sense of ease in the minds of your clients.

They will know it is safe to visit your studio again and work out regularly there without the fear of corona.

  1. New studio policies regarding membership and cancellations

In modern times, quite nobody has been through what the current pandemic is bringing. You can say this is indeed an unprecedented time and with that, a lot of uncertainty is ahead of so many people.

Plans get cancelled and memberships get abandoned. You can't help it, nobody can. It is not your client's fault that now their membership and subscriptions are practically useless. But they have paid for a chance to your studio, right?

During these hard times, it is a good idea to show compassion and show your humanity although you are also a business entity.

This would be a good time to send an email newsletter to your clients about a new policy regarding memberships and subscriptions.

You can waive any cancellation fees, extend points expiration dates, or renew memberships without additional fees. Your clientele will definitely appreciate such a gesture during this pandemic.

  1. Tips on staying fit at home

Now that most of your clientele can not come and visit your studio, what can you do to still maintain a relationship with them? Show your clients that you still care about them even when they are not visiting and using your studio!

During these hard times when people can't help but be confined to their homes, a lot of activities are just done at home.

Lucky you, fitness activities can be done indoors and your clients can stay in shape by working out in the comfort of their own homes.

To show that you care about them, and to stay relevant in the minds of your clients, send them email newsletters that showcase tips for staying fit at home. Easy exercises with or without small equipment.

Your clients will really appreciate this kind of little gesture. You can make this kind of content a 'seasonal' type during the pandemic era.

  1. Short videos showcasing workout routines to follow at home

On top of text-based tutorials, you can also send videos in your email newsletters. Videos about a workout, maybe even short recipe videos to make healthy juices at home.

Well, anything health-based that has some relation to your fitness studio, of course.

After all, your business is about the well-being and fitness of your clients. Videos are very attractive and people enjoy watching them all the time, right? So, you can definitely think of this as your next content.

If you are going to send videos through your email newsletters though, make sure they are short and light as you don’t want to burden your clients.

Many people open their emails on the go and with their data, fast internet connection can be jeopardised.

If you have longer videos and you have a YouTube channel, put them there and you can simply link them in your email newsletters.

  1. Tips about wellness and news about the pandemic situation

Lastly, since you are going to send pandemic-related newsletters for a while anyway (after all, we don't know when it's going to really end), you might as well follow the news a little bit.

What you have learnt from the experts you can turn into bite-size content for your email subscribers. This is good to show that as a business entity, you are on top of your game.

You care about what's going on and you want to inform your clientele. Plus, your clients will really appreciate little gestures of updates regarding the pandemic situation.

Tie this type of informative content with what you are already doing with the other types of health-based content.

If you strategise your next series of email newsletters this way, you can be sure you stay relevant in the minds of your loyal customers even when they can’t visit your studio.

Hope you enjoy reading "5 Great Emails Fitness Studios Should Be Sending Now" :)

What Is The Structure Of An Email?

An email is a complete message which contains all essential elements of a successful and meaningful two-way communication. Like any other mode of communication or piece of correspondence; an email or electronic mail also has a complete structure.

All contents of the email are very much part of the email structure; which is distributed into two major parts; a header and the body. The header of an email message helps to identify the basic facts about the message intended to be conveyed to recipients.

The header consists of details of the users both at sending as well as receiving end; generally known as, “from” and “to”. The subparts of an email header remain constant; however, their usage can vary from situation to situation. In the sections, “from” and “to”, the email addresses of the sender and recipient(s) are inserted respectively.

Immediately below the addresses, there are sections marked as “CC” and “BCC” which are used if the sender needs to send a carbon copy or a blind carbon copy to the multiple recipients. The “Subject” is one of the main and significant parts of an email header which contains the main idea of the whole message intended to be conveyed; in other words, the subject is the front face of an email.

The header section also contains the date and time sent/ received, etc. Next comes the “Attachments” – the attachments are those parts of an email message which are not part of the original message but attached from external sources and made an integral part of the email due to their close association with the message being transmitted.

The attachments may be in any format like pictures, videos, documents, files or zipped folders, etc. The second major part of an email is the “Body” – the body contains the original text of the message in detail, along with the sender’s detailed narrative and electronic signatures, etc.

The text entered into this section can be edited and formatted in terms of its style, color or any other characteristic just like in any other document. Reply to, Reply all, forward, Delete, etc may be the additional features associated with an email message.

1 Tip For An Efficient SMS Campaign

No Unnecessary Texts

The text sent to a customer as part of the SMS service campaign they subscribed to, should be of benefit for them. Useless messages often create a nuisance for subscribers and are disliked widely.

Unnecessary texts are those that the customer does not need to have to read in the first place. It gets irritating when you open a text message addressed to your name and it does not have anything to do with you nor does it help you in any way.

If your company has awarded an employee of yours, a title such as ‘employee of the year’, or ‘employee of the month’, this has nothing to do with your customers. It is okay to set up a poster mentioning the employee and his new title at your outlets or maybe on your website but sending someone a text message regarding it is simply pointless.

Some messages that you think might seem interesting to your subscribers, are actually not. If you have hired a new chef at your restaurant, introduced a new software, or bought new advanced machines, most customers would not appreciate SMSes from your brand regarding these.

One Landing Page Mistake That Can Kill Your Conversions

Very low quality, blurry photos at the page

As a business owner or an e-commerce store owner, you like to display your product photo at the landing page. The quality of your product may be very high. However, the way you are presenting it at your site can cause a difference in the result.

A good product may look unappealing in the low-quality photos. While adding product photos to your landing page, you must check their quality.

Use the best camera to snap the photos of your product or model in the right way. The photos must show the real features of the product.

You can rely on professional photographers to have high standard photos. After reaching the landing page, your visitors can have a view of the attractive photos, related to your business. You will surely gain much profit by showing the beautiful and clear photos on the landing page.

1 E-commerce Email Marketing Message That Boost Sales

Up-Sell and Cross-Sell Email

These emails are for the people who have already bought a product from your website. Send this email showing them appropriate products they might be interested in buying. This tip is so important as people often tend to buy items from the same-store rather than looking at them at other places. The email can also include frequently bought products by other users along with the reviews.

Through up-sell and cross-sell emails, you can link related product campaigns together. This introduces the buyer to your other campaigns and products, indirectly promoting other items and expanding their reach as well. If the customer liked your current product, he might consider buying the other product too. For example, if a user buys something from "gifts for brothers" then you have to lead him to the "gifts for sisters" section. Hence such emails are paramount in a proper effective campaign because they don't limit your store to one specific product category.

1 Tip For Writing Email Marketing Copy That Converts

Always do market research

There is a lot of competition in the market for more conversions and sales. Marketers always thrive to find new techniques for their business to excel. To stay up in the competition, you should always research the new formulas coming up int the market, because sometimes, it is very important to stay up-to-date. Your email marketing copy should be forwarded to the correct audience for more conversions.

For that, you should first know who your right audience is. Grab a paper and pen and describe your best customer. The users near to that would be your correct audience. When the email marketing copy reaches to the right users, open and click-through rates, and the conversion rates automatically increase because you would be sending out the information which suits the best to your best customer. That will, in turn, increases your brand value.