5 Emails Restaurants Should Send During The COVID-19 Pandemic

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Restaurants are one of the industries which took a big hit during the COVID-19 pandemic. However, restaurants can still make customers loyal by spreading awareness through emails. Here are the 5 emails restaurants should send during the COVID-19 pandemic.

  1. New restaurant open and closing hours

All businesses have been affected by the sweeping pandemic. Some industries now operate longer hours, while some businesses have to cut down on open hours.

Businesses no longer operate like normal and this can often catch people off-guard. A lot of people feel frustrated when they still see on Google Maps, for example, that businesses are open when they are not, in reality.

If you want to avoid your customers being angry at your restaurant for being closed when they are already HANGRY, send your new open and close hours as an email newsletter.

This helps your restaurant stay relevant and your customers stay updated. If you offer delivery, don't forget to inform some popular menu items in your email newsletter.

These menu highlights act as a call to action, too! Whatever the future of the pandemic may be, you should never run out of creativity when it comes to staying relevant.

  1. Your restaurant’s current hygiene protocols

Before the pandemic hit, no restaurant business was as deeply concerned with hygiene. At least not to the point where they find it necessary to really show what's behind the scenes.

And when you really think about it, the measures were different before and after the pandemic. Thanks to the pandemic, people have begun to become deeply concerned with hygiene and especially, how food ingredients are handled.

If you are a restaurant business that has been improving your hygiene game, why not turn the process into content?

You can record and journal (or simply announce) the new ways your kitchen is operated with next-level hygiene protocols. Your subscribers will be more than happy to receive news of such a nature.

This also adds a layer of faith to their orders when purchasing delivery from your restaurant. Making this into email newsletter content helps you stay in touch with your customers as well.

  1. Cooking tutorials or recipes for home cooks

Now that people's movements are limited, it has become a new reality that people are confined to their homes. More and more people have been cooking and baking like never before.

Yeah, some call it stress-baking or stress-cooking. But the important thing is that people are cooking and baking to cope with the reality of the pandemic.

With that being said, what can you do to stay relevant even when people aren't eating your restaurant's food? Send them email newsletters that contain cooking tutorials, tips and recipes.

Fans of your restaurants will really appreciate that as new ideas are always welcome. You can diversify as well by delivering two types of tutorials for those who are already familiar with cooking and those who are beginners.

Literally, there is no limit to how creatively you can create content during this pandemic era, so get buzzin’.

  1. Meal kits at a discounted price

People go to restaurants to enjoy high-quality cuisine that may take forever to make at home. But now that eating out has become so restricted, this experience has become super diminished for a lot of people who enjoy quality dining.

If your restaurant is in the business of refined dining, you can try creating a special or seasonal offer of DIY meal kits.

Your customers who can cook at home or enjoy exploring their culinary skills will really appreciate this simple offering. Basically, you are selling them the experience of having your quality meals but in the comfort of their own homes.

This experience will never be exactly on par with the restaurant experience, but it's close enough. This is also a way to maintain your image in the minds of your biggest fans.

To attract new customers into this new pandemic experience, offer bonuses or discounts for your meal kits.

  1. Attractive offers or bonuses for delivery orders

Now that restaurant hours are curbed, and many businesses are only allowing curbside pickups, eating out is no longer a fun option for many people. The idea of going to a restaurant has always been about comfort and convenience.

You aren't cooking at home, that's why you eat out for the fastness and convenience of just receiving your meals as you sit and wait. But nowadays, thanks to the whole pandemic situation, that is not so much the case anymore.

People feel lazy to have to pick up their own foods whilst risking exposure to the virus. Meanwhile, eating out is not that convenient yet as restaurants operate restrictions on the number of people inside the restaurant.

Delivery and eating comfortably at home become the next best viable option. To maintain your revenue, tell your customers that you're offering delivery services.

Your customers would be happy to get bonuses or free delivery on this matter.

Hope you enjoy reading "5 Emails Restaurants Should Send During The COVID-19 Pandemic" :)


Is Email Marketing Easy?

It all depends upon the dedication and intimacy with the work; no doubt, like every other profession email marketing is also a demanding and challenging profession, yet, it is so easy to understand and practice in its nature.

In the wake of the present competitive era with an unlimited bombardment of knowledge and unending changes on day to day basis, email marketing professionals also need to keep them up to date. Email marketing is all about the study of the present marketing tactics and strategies.

It is all about learning, apprehending, and exercising the contemporary marketing practices to keep you present and relevant in the present age’s market. There is no harm in thinking over and starting with email marketing, however, becoming an expert in email marketing demands continuous efforts and to be keen on learning from the surrounding online and offline sources.

It is a multidimensional knowledge where the potential email marketers need to learn about internet usage, reading and writing techniques, grammar and originality, vocabulary development, addressing people, communication skills, internet courtesy, and after all, effective marketing expertise.

Despite being a well-learned individual, an email marketing professional should possess a cool temperament, a reasonably high degree of tolerance, integrity, and loyalty to work and interacting people, and professional acumen. With proper training and implementation of all the acquired knowledge, email marketing is never difficult to practice.

Email marketing is as easy as using any other social media channel. It is all the beauty of words transformed into an elegant email message and sent to pre-identified like-minded audiences, thereafter, keeping them engaged in various interesting activities until the aim is achieved.

Email marketing is very easy and interesting if taken seriously as a profession; at the same time, it is worthwhile and rewarding as well. Email marketing is extremely helpful in personal grooming as well as professional development and excellence.

1 Tip For An Efficient SMS Campaign

Check Before Sending Text

People nowadays use asterisks to account for typing mistakes sent in previous texts. While most individuals use this symbol in text messages, you as a brand cannot.

Using asterisks to cover up for typing mistakes is simply called, being ‘highly unprofessional’. Such acts ruin corporate level image of your brand. Although there is a small chance of this happening but after having corrected your mistake before, your subscribers might not believe in your SMSes, and expect a correction from your end soon after a new message is received on another day.

It is highly important for you to tell your SMS service campaign team to ‘check ten times’ before they send the message. Once an SMS is sent it cannot be retrieved. Therefore, it is highly recommended to check before it becomes too late.

In the case that your brand has sent out an incorrect SMS, it is important for your brand to apologize to the subscriber. You must also ask your subscriber to ignore the incorrect text sent. You could send an updated text soon after apologizing or include the apology in this new text.

Make sure you realize your mistake of sending an incorrect text before the situation gets out of hand.



One Landing Page Mistake That Can Kill Your Conversions

Pre-loaders- Not for the landing page

You know that online users do not wait for a number of seconds to load the website. The low loading speeding can reduce the number of visits at a website.

In some cases, the users find a white or blank screen after 4 to 5 sec. of loading a page. There is a high risk that they will close this tab instantly. That is why the site owners choose to get an advantage from the pre-loader. This pre-loader can be a type of animation that entertains the user at the time of loading the page.

However, it is never acceptable to use the pre-loader for the home page or landing page. This page must draw the attention of the users very fast. Try to avoid using pre-loader for a landing page. Try out various other ways for increasing the load speed.


1 E-commerce Email Marketing Message That Boost Sales

Receipt Follow-up Email

Do you know where the customer puts all his attention in an email? It is always the receipts. People need to know how much money they have spent on a store. The cross-check is always there and for some people, it's their habit. This human instinct can be utilized and exploited. Send a receipt email to the buyers after they make a purchase. We can assure you that 70% of the time, the user would open this email and then let your emails do the work.

With these emails, you can do a lot of stuff. For example, you can tell the customers to refer the item or invite someone to your site by offering them a discount for their next purchase. Asking them for a review would not hurt anyone. When it comes to these emails, creativity is the key. The canvas is yours. Be creative with this and you can do nearly anything with a receipt follow-up email.

1 Tip For Writing Email Marketing Copy That Converts

Always try to use active voice!

Consider these two sentences and sum up with what sounds the best for you.

  • The music is listened to by Bethany.
  • Bethany is listening to music.

The second sentence sounds the best one, doesn’t it? It does since it uses an active voice. An active voice is exceptionally important to be used in an email marketing copy, although it should be used in all types of writings which are used to impact a large number of audiences. It makes your email marketing copy easier and smoother to read; it helps us get to the point quicker than the passive voice; it is more poignant, and usually considered more natural (we generally speak in an active voice).

Writing in active voice would mean you are directly addressing to your audience which is impactful.