5 Keys To Ensure Your Emails Are Responsive

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Sending an automated email has become easy because of online tools, but getting a response back is almost impossible for some people. Maybe you’re just doing it wrong. We have found the 5 keys to ensure your emails are responsive.

  1. Consider designing for mobile first

When you are designing your own email newsletters, it is understandable that you want to make your newsletters as attractive as possible.

After all, if you're excited and you have a lot of exciting news to share, you may want to create the most bombastic and entertaining email newsletter. But hold! When designing email newsletters, consider mobile users first.

As indicated in the study documented by Click Dimensions, it's essential to bear in mind that a growing segment of your audience will access your emails through their mobile devices whenever you send out an email. With this in consideration, adopting a mobile-first approach to design becomes crucial. Ensuring your emails are not only opened and read, but also optimizing your recipients' reading experience, is of paramount importance.

In today's world which has become more mobile, 70% of people open their emails from their smartphones. This is especially the case with younger generations.

Using smartphones also means limited Internet speed as most people use their own data instead of Wi-Fi. With that being said, you don’t want your emails to be unresponsive because they are too heavy, right?

If your pictures can’t load on smartphones, then this will affect consumer engagement. When designing your email newsletters, always consider smartphone users before focusing on web users.

  1. Short, straightforward, impactful subject line

When you send an email newsletter, the very first thing that your recipients see is definitely the subject title. Therefore, the subject title line is your very first punch of content, in a manner of speaking.

According to insights presented in the Zendesk study, boost your email open rates by formulating subject lines that captivate subscribers' attention. When you dispatch an email newsletter, the initial element your recipients encounter is undoubtedly the subject line. As a result, the subject line serves as your foremost content engagement, so to speak.

You want to grab the attention of your recipients by delivering punchy titles. But of course, you also need to understand that a lot of other businesses that your subscribers are likely to have subscribed to as well are using the same strategy.

If everybody's trying so hard to create a punchy intro, then nobody's really benefitting. So then, what's your best strategy to make a subject line that is actually attention-grabbing? Be simple, straightforward, but wholesome.

Let your subject line give a preview of what your email newsletter is all about. Don't be misleading, but be informative in a concise way. That way, your recipient will have an idea of what the email is going to be about.

  1. Content that is brief but wholesome

Likewise, when making the main content of your email newsletters, it is important to still maintain brevity. Your email newsletters are not your website pages.

If anything, your email newsletters should direct your subscribers to click a link that leads to a page on your website. Remember, we are driving traffic to your website, right?

With that being said, your email newsletters should work as a preview or a teaser. They should be informative enough but maintain conciseness so that readers are curious enough to find out more.

If you have multiple topics to share, use highlights and subheaders. Each subheader should also come with its own artwork or picture. With all of that, remember that your email newsletter design should be clear, concise, and wholesome.

This strategy also ensures that your subscribers don't feel burdened with too much information in their inboxes.

  1. Call-to-action must be clear and centre

A good email newsletter should always have a call-to-action button or link. After all, the said call-to-action is what you send email newsletters in the first place.

At least in most cases. With that being said, your call-to-action link or button should be big, clear, and centre.

That way, it is clear to your subscribers what they must do, or essentially, where they must go if they want to up the opportunity or offer) you are informing them about. Be that as it may, you may want to not cheapen down your call-to-action.

Use reason and try not to force your subscribers too much. A lot of people are receiving a ton of emails that are telling them what to do. With so many imperatives, your call to action may just lose its efficacy.

With that being said, try to make a call to action that's friendly and reasonable whilst maintaining clarity.

  1. Strategise your image placements

Now, we have talked about content brevity and punchy subject lines. We have also talked about the importance of using images to make your email newsletters stand out. But there is also a way to think about your image placements.

As per the findings presented in the study by Design Veloper, it's essential to ensure that all images or media incorporated into your emails are tailored for optimal mobile performance. This entails accurate sizing and compression of images to prevent extended loading times, contributing to the effectiveness of your email newsletters in standing out.

Email newsletters that use pictures or artwork are more engaging as they are naturally more attractive. But if your usage of images is redundant, the use of images could backfire instead.

You don't want an email newsletter that looks cluttered, right? You also don't want your newsletters to be too heavy that your mobile users can't even open the emails.

That said, think about your image placement and only use pictures to highlight certain areas. Also, use images that are related to the information you are relaying.

Images are supposed to induce a feeling or set a vibe. So use them wisely and only in reasonable doses.

Hope you enjoy reading "5 Keys To Ensure Your Emails Are Responsive" :)


How To Do Great Email Marketing For A Podcast?

A normal viewer, recipient of an email or a newsletter subscriber can take a lot of episodes to get convinced and turn into a loyal fan or a regular customer. Email marketing has to play a pivotal role in assisting the podcast.

Email can even engage a casual or informal listener who might have his or her first interaction through iTunes and might have spent very less time; limited to two to three episodes. Email marketing sessions can, however; get off-track if another show is contradictory to previous ones.

Email still remains the direct and the most effective way to reach the mainstream people and presents a newer tone with different and unique content; provided the email addresses of those targets are available.

The best thing about a podcast is that one doesn’t need devoted time to listen to a podcast; podcasts can be listened to even at busier places, like at home, at the office, at work, while eating, walking and jogging. A podcast linked with email marketing can make wonders in assisting the marketers to expand the target audience and to ensure their timely and effective engagement of those people.

Linking podcasts with email marketing will attract more people as a podcast is very light and easy to go with; those are more accessible as compared to any other content publication channel. Podcasts are helpful in another way that they are documented in the form of an interview which permits the audience to share experiences with others thus convincing them to listen to new episodes.

Sharing emails through podcasts is more productive and budget-friendly which makes it unique and different from others. Podcasting has become a hobby with the passage of time which allows marketing experts to record newer call-to-action towards the finish line of every episode.

Well, prepared emails, attractive landing pages, a comprehensive list of subscribers and many other actions and instruments can be used to provide the listeners with directions for the fans and followers.

1 Tip For An Efficient SMS Campaign

Become A Subscriber Yourself

You might have heard the idiom, “wear someone else’s shoes”. Well, this is a concept you should apply in a situation such as yours.

This idiom refers to considering yourself in someone else’s position and thinking and acting accordingly. However, in the case of SMS service campaigns, you could become a subscriber yourself. You could either do this anonymously or tell your SMS campaign team.

The tasks you would be performing as a subscriber include, to see if messages are sent on time. You may want to test; running a complaint and how long it takes for your team to respond and address your complaint. You could also test random, rather mischievous, things that you would expect a small number of your subscribers to try.

You should not take up this responsibility alone. Involve a colleague of yours in this task. You may assess the multiple responses and feedbacks you receive from your colleagues who have also subscribed. This shall help you make a wiser decision.



One Landing Page Mistake That Can Kill Your Conversions

Using several triggers at the landing page

Triggers are a type of element, intended for drawing the attention of the users. Many website owners use them for their landing page design. If used properly, these elements are effective at increasing the conversions at the landing page.

However, you must not stuff your landing page with lots of triggers. These triggers can outshine the major message that you are trying to spread to your target audience. They can cause a distraction to the visitors. They also prevent the visitors from taking action to make a deal.

The triggers can be of different types, like- a cat coming out of a box or a sparkling rainbow-colored background.

In a few cases, the triggers may be effective. However, you have to limit the number of triggers for designing the landing page. It will help you to have a positive result from these attractive elements.


1 E-commerce Email Marketing Message That Boost Sales

Top Customer Email

These top customers are your gold mines. They don't just buy stuff but also tell others to buy from you because of the trust that has been built up over time. A tracking system is required for these customers. For this, set a threshold for purchases in a calendar per year. If a buyer crosses it, add him to the top customer emails. As they are buying more, it would be unfair to treat them as ordinary. That is why you should show them that they are special. Send emails telling them that they have become your gold and top customers. Explain all the perks you would provide to them. It could be an additional discount, special customer support or no questions asked money-back guarantee.

So the summary is, treat your customers the best and they will keep coming back to you. You can even send them gold customer cards making them feel special.

1 Tip For Writing Email Marketing Copy That Converts

Keep everything concise

The curiosity is always generated by idiosyncrasy. Statistics and numbers give your email copy a realistic touch. Writing long paragraphs and giving out useless information to the recipients that do not concern them may result in your readers getting annoyed and reporting your email to the spam folder.

Keeping everything precise and concise would make it look more dashing while also giving out only the data which is important for the users. Keeping it concise would not bore them and will also give them assurance by the K.I.S.S. (Keep it straight and simple) rule. Choose wisely, the fonts you are going to use in your email marketing copy and also where to start a new paragraph. These minor details are more important for the impact on the recipients’ minds than we expect it to be. Therefore, keep it simple, precise, and concise.